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How to Find Your Target Readers
One of the most important things you can do before you launch your book — before you even write it — is to fully understand who you are writing for. Whether you're looking to land …
Taught by Belinda Griffin
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How to Get Your Book Covered by Mainstream Media
If you think that only celebrities and traditionally published authors can get their book covered by mainstream media, then you're in for a nice surprise.In this course, you'll learn how the media outlets really work …
Taught by Matt Rudnitsky
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How to Build an Amazing Author Blog
If you're an author, you know that blogs are one of the top book marketing tools in this day and age. But what you may not know is how to create and maintain one successfully! …
Taught by Jessica Festa
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BookBub Ads for Authors
Welcome to a totally different way to reach readers. BookBub has built one of the most passionate communities of book-lovers on the planet and sends out millions of targeted emails every single day, to readers …
Taught by David Gaughran
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Growing Your Influence as a Non-Fiction Author
To stand the best (or any) chance of success, a non-fiction author needs to build what's called a platform: an ability to reach readers and sell to them. They need to have a base of …
Taught by Stacy Ennis
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How to Use Testing as a Self-Published Author
With the success of your book (and your writing career) on the line, why should you leave anything to chance? Could your title be more appealing to readers? Does your cover work for your market? …
Taught by Kim Kohatsu
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How to Market Your Children's Book
Getting a self-published children's books into the hands of your readers comes with a unique set of challenges. Common approaches to book marketing will often fall short as you attempt to appeal to your target …
Taught by Eevi Jones
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How to Create the Ultimate Book Marketing Plan
What if you could KNOW your book will be a success before you launch it? Most authors spend 80% of their time writing a book, but only 20% preparing to market their book. Yet, it’s the …
Taught by Rob Eagar
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How to Set up and Grow Your Author Mailing List
The mailing list is a central element of every author’s marketing strategy. It's the one main tool you’ll use to build a long-lasting relationship with your readers, turning them into repeat buyers and unconditional fans. …
Taught by Ricardo Fayet
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Amazon Ads for Authors
So, you want to advertise your book? Great, you're already one step ahead of everyone else! Now, where should you start getting the word out about your novel? Amazon ads are the newest big thing …
Taught by Ricardo Fayet
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Book Reviews and How to Get Them
Chances are that in your past, you've decided to read a book based on the number of reviews it had. It's no secret on the flip side, either: as an author, you know that your book …
Taught by Amy Holman Edelman
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How To Validate Your Book Idea
Only 14 books show up on the first page of Amazon's search results. So wouldn't it be great to start writing your novel knowing you'll be one of those 14 with an audience? Too often authors …
Taught by Dave Chesson
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How To Get Your Books into Libraries
US libraries spend hundreds of millions on new materials like books every single year. If you're not with a publisher and you aren't listed with a wholesaler, how can you convince librarians that your book is …
Taught by Amy Collins
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How to Run a Price Promotion
You've written and independently published a book, and now you're ready for people to start reading it. But with so much content out there you're struggling to make your book stand out. There are a …
Taught by Written Word Media
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Everything You Need to Know About Amazon Algorithms
Amazon is more than just a retailer: it is a search engine as well as a book discoverability website. In fact, it’s the world’s leading search engine for books, where the majority of buyers go …
Taught by Ricardo Fayet
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Facebook Ads for Authors
If you're an independent author (or even a traditionally published one), you've probably heard about "Facebook ads" before. It's not a new thing, and it might have gotten more competitive in the past few months, …
Taught by Ricardo Fayet
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Book Marketing 101
All successful independent authors have one thing in common: they've found a way to build a loyal readership who raves about every single one of their books. All this takes time and dedication, on top of a …
Taught by Ricardo Fayet
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