The Lightbulb Moment: Turning an Idea Into a Novel

The Lightbulb Moment

M.T. Ellis is a Brisbane-based crime thriller author. She has just published her debut novel, Azrael, which was inspired by a nightmare she had in 2014. In this article, M.T. talks about the so-called “lightbulb” moment — the moment an author strikes plot-gold. Writers, she explains, can have many lightbulb moments. They don’t each turn into full-fledged novels, but that doesn’t mean they belong in the recycle bin. M.T. is currently writing the second novel in her Detective Allira Rose series.

Learn What Irony (Really) Is and How To Use It

What is irony?

We know it when we see it, but few of us can articulate what irony really is without relying on half-remembered lyrics from the 1995 Alanis Morissette song, “Ironic.” But it’s critical for writers to understand irony, which can add depth to conflict — or, in certain cases, make conflict feel hackneyed and stale. In this article, we will define and analyze different types of irony, and examine how to use irony successfully in your writing. Finally, we’ll dispel the notion that rain on your wedding day is ironic — a concept that, ironically enough, isn’t ironic at all.

12 Types of Travel Writing Every Writer Should Know

Types of travel writing - Cover

So, you want to be a travel writer? There are plenty of reality doses out there already, so we’re going to focus on the positives, and what you can do to maximize your chances of travel writing professionally. One of the first steps: you should absolutely know your markets, and what types of travel writing are popular in them. In today’s competitive market, this knowledge can both help you structure your article and target the right audience.

Amazon Ads for Authors: Two Case Studies Showing They Do Work

amazon ads for authors case studies

Amazon ads have been the talk of indie author town since Amazon opened its AMS platform to all KDP users in 2016. While Facebook ads become increasingly competitive, as Mark Dawson already predicted on this blog back in 2015, Amazon have made huge improvements to their advertising platform, and are progressively becoming one of the most favoured channels for marketing a book. Like any other advertising platform, the AMS platform comes with its own challenges and learning curve. And like any other platform, success largely depends on data analysis and iteration. In this post, we’ll analyze two case studies (one... View Article

5 Secrets to a Successful Collaboration with a Designer

Kathy Strahs is the award-winning author of The Lemonade Stand Cookbook, and the founder of Burnt Cheese Press. Her work has been featured on,, and numerous national publications. She lives with her husband and their two children in the Silicon Valley. In this article, she shares the five top reasons why her recent collaboration with a Reedsy designer went above and beyond her expectations in getting her book just right.

18 Pieces of Publishing Advice From Our Authors

Publishing Advice From Our Authors

For the past two years, this blog has been home to the From Our Authors series: articles penned by authors on the Reedsy Network. They’ve kindly shared their publishing experiences with their fellow writers, filling us all in on what has worked (and not worked) for them. Straight from this well of knowledge, we’ve handpicked the 18 best pieces of advice from our authors.

New to Reedsy: Author Website Services

Hi! It’s Matt from the Product Team at Reedsy. We’re pleased to announce the launch of author website design services on the Reedsy Marketplace. Some of the finest author website designers and waiting to collaborate with you to improve your web presence, or even build your site from scratch. Authors in 2017 simply can’t do without a website. And for independent authors, that goes double! If you want people to learn more about your current and upcoming books, where do you send them? If you need to build a mailing list, how do you do that? If readers, fans, or... View Article

11 Author Websites That Get It Right

Now that you’ve learned our 10 Tips on How to Make an Author Website, you’re probably ready to set up shop. If you’re itching to make a big impression but need a boost of creativity to get you started, check out the 11 author websites below. Each website was picked because it features an example of effective and personal author marketing.