Amazon is more than just a retailer: it is a search engine as well as a book discoverability website. In fact, it’s the world’s leading search engine for books, where the majority of buyers go to find their next read.
Which is why it is so important for indie authors to know exactly how readers search for books on Amazon, and how Amazon recommends books to them. While there are many ways to market a book, nothing really compares to having your book in the top of the Amazon charts, or featured in an Amazon email.
In this course, Reedsy co-founder Ricardo Fayet will help you understand how the Amazon recommendation machine works and give you the knowledge to make it work to your advantage.
What you'll learn in this course
- The fundamentals of how the algorithms work
- How to optimize your product page for the algorithm
- How to pick the right categories and keywords
- How to ascend the various lists on the Kindle store
- The right way to launch your book
Brought to you by
is one of the co-founders and the marketing director of Reedsy, a marketplace that has been capturing all the brilliant editorial, design, and marketing talent in the publishing industry. Reedsy hosts a number of Amazon advertising experts, so if you’d like to get professional help on your ads, don’t hesitate to get in touch with them.