How to Create the Ultimate Book Marketing Plan

Taught by - Leave your thoughts

Start this course

What if you could KNOW your book will be a success before you launch it?

Most authors spend 80% of their time writing a book, but only 20% preparing to market their book. Yet, it’s the marketing part that determines if a book will reach readers and sell a lot of copies.

 Successful authors take charge of their sales, rather than just write, hope, and pray. How do you evaluate your book’s sales potential? Create a book marketing plan. But, what if you’ve never put together a marketing plan before?

Let an expert guide you through the process. Rob Eagar has coached over 450 authors and helped books hit the New York Times bestseller list three different ways, including fiction, non-fiction, and backlist. This course walks you step-by-step through the same marketing plan template that Rob uses with his bestselling clients.

What you’ll learn in this course:

  • Identify the major tactics to market your book, including Amazon, email, influencers, launch team, social media, online advertising, and much more.
  • Set up a timeline that explains what activities to do in the right order.
  • Clarify marketing language that helps capture reader attention.
  • Enjoy peace of mind knowing you’ve got a successful launch plan in place!

Bonus: Students can download the Ultimate Book Marketing Plan Template from Rob Eagar for FREE to follow along with this course and help organize a book launch.


Students can only enroll in one class at a time. If you’re currently taking a course, please wait until it has finished before signing up for a new one.


Brought to you by: Rob Eagar

Rob Eagar is one of the most accomplished book marketing experts in America. He’s personally coached over 450 authors and helped clients hit the New York Times bestseller list three different ways, including new fiction, new non-fiction, and backlist non-fiction. Rob has also consulted with imprints of the world’s best-known publishers, such as HarperCollins, Hachette, Simon & Schuster, and Penguin / Random House. His consulting practice, Wildfire Marketing, has attracted numerous bestselling authors, including Dr. Gary Chapman, DeVon Franklin, Lysa TerKeurst, Wanda Brunstetter.

Contact him about building a marketing platform through his profile page on Reedsy.

Start this course

Discuss this course

Continue learning

People who enjoyed this course also looked at the following:

Crowdfunding for Authors

What if you could publish a book, and get your readers to pay for all the editing, design and production? Well, that's what crowdfunding is all about. You get readers to purchase your book before you publish …

Taught by Bethany Joy Carlson

View course

Book Reviews and How to Get Them

Chances are that in your past, you've decided to read a book based on the number of reviews it had. It's no secret on the flip side, either: as an author, you know that your book …

Taught by Amy Holman Edelman

View course

How to Use Testing as a Self-Published Author

With the success of your book (and your writing career) on the line, why should you leave anything to chance? Could your title be more appealing to readers? Does your cover work for your market? …

Taught by Kim Kohatsu

View course

Self-Publishing vs. Traditional Publishing

The internet has democratized the publishing world in a big way. Now, anyone can publish a book without the “permission” of a traditional press. But with the freedom of self-publishing comes a fresh set of …

Taught by Martin Cavannagh

View course

How to Market Your Children's Book

Getting a self-published children's books into the hands of your readers comes with a unique set of challenges. Common approaches to book marketing will often fall short as you attempt to appeal to your target …

Taught by Eevi Jones

View course

How to Research a Historical Novel or Nonfiction Book

Historical research is a critical part of writing about the past. Finding the right details will augment the authenticity of your book. It may also act as a point of plot inspiration for historical novels. Historical research can involve anything …

Taught by Laurie Garrison

View course
×
Meet your new publishing partners