The Ultimate Book Marketing Plan

How to Create the Ultimate Book Marketing Plan

Taught by - Leave your thoughts

Start this course

What if you could KNOW your book will be a success before you launch it?

Most authors spend 80% of their time writing a book, but only 20% preparing to market their book. Yet, it’s the marketing part that determines if a book will reach readers and sell a lot of copies.

 Successful authors take charge of their sales, rather than just write, hope, and pray. How do you evaluate your book’s sales potential? Create a book marketing plan. But, what if you’ve never put together a marketing plan before?

Let an expert guide you through the process. Rob Eagar has coached over 450 authors and helped books hit the New York Times bestseller list three different ways, including fiction, non-fiction, and backlist. This course walks you step-by-step through the same marketing plan template that Rob uses with his bestselling clients.

What you’ll learn in this course:

  • Identify the major tactics to market your book, including Amazon, email, influencers, launch team, social media, online advertising, and much more.
  • Set up a timeline that explains what activities to do in the right order.
  • Clarify marketing language that helps capture reader attention.
  • Enjoy peace of mind knowing you’ve got a successful launch plan in place!

Bonus: Students can download the Ultimate Book Marketing Plan Template from Rob Eagar for FREE to follow along with this course and help organize a book launch.


Students can only enroll in one class at a time. If you’re currently taking a course, please wait until it has finished before signing up for a new one.


Brought to you by: Rob Eagar

Rob Eagar is one of the most accomplished book marketing experts in America. He’s personally coached over 450 authors and helped clients hit the New York Times bestseller list three different ways, including new fiction, new non-fiction, and backlist non-fiction. Rob has also consulted with imprints of the world’s best-known publishers, such as HarperCollins, Hachette, Simon & Schuster, and Penguin / Random House. His consulting practice, Wildfire Marketing, has attracted numerous bestselling authors, including Dr. Gary Chapman, DeVon Franklin, Lysa TerKeurst, Wanda Brunstetter.

Contact him about building a marketing platform through his profile page on Reedsy.

Start this course

Discuss this course

Leave a Reply

  Subscribe  
Notify of
Continue learning

People who enjoyed this course also looked at the following:

Growing Your Influence as a Non-Fiction Author

To stand the best (or any) chance of success, a non-fiction author needs to build what's called a platform: an ability to reach readers and sell to them. They need to have a base of …

Taught by Stacy Ennis

View course

The Ten Commandments of Writing YA Novels

It's strange to think how so many popular books have protagonists in their late teens—but there's something undeniably compelling about teenagers, caught in a web of fraught emotions and growing responsibilities. Perhaps this rich, emotional …

Taught by Kate Angelella

View course

Book Reviews and How to Get Them

Chances are that in your past, you've decided to read a book based on the number of reviews it had. It's no secret on the flip side, either: as an author, you know that your book …

Taught by Amy Holman Edelman

View course

Understanding Point of View

Point of view (or POV) is one of those tricky, technical elements in writing that can be a challenge for many writers. Together with voice, point of view helps establish the narration for your writing, and …

Taught by Gabriela Pereira

View course

Pricing Books for an International Audience

Using just a few platforms like Google Play, Amazon, and Kobo, you can reach more countries than you can name. But being present in a market does not guarantee sales. You will need to make …

Taught by Zsofia Macho

View course

How To Get Your Books into Libraries

US libraries spend hundreds of millions on new materials like books every single year. If you're not with a publisher and you aren't listed with a wholesaler, how can you convince librarians that your book is …

Taught by Amy Collins

View course