Growing an author mailing list

How to Set up and Grow Your Author Mailing List

Taught by - Leave your thoughts

Start this course

The mailing list is a central element of every author’s marketing strategy. It's the one main tool you’ll use to build a long-lasting relationship with your readers, turning them into repeat buyers and unconditional fans. Every sale you make while your mailing list is not in place is basically a lost opportunity.

Months before you even think about releasing your book, you MUST be actively growing your mailing list. Thankfully, there are tried-and-tested methods for doing just that, and we're going to show you what they are.

What you'll learn in this course:

  • Which mailing list providers are right for you
  • How to set up your mailing list and add subscribers
  • How to use reader magnets to grow your list
  • How to keep your subscribers "warm"
  • How to segment your mailing list in order to sell your book

Students can only enroll in one class at a time. If you’re currently taking a course, please wait until it has finished before signing up for a new one.


Brought to you by:

Ricardo FayetRicardo is one of the co-founders and the marketing director of Reedsy, a marketplace that has been capturing all the brilliant editorial, design, and marketing talent that has been leaving the traditional publishing companies in the past few years. In his spare time, Ricardo is a speculative fiction enthusiast and enjoys talking about book marketing with authors. He’s currently finishing his first non-fiction book.

Start this course

Discuss this course

Continue learning

People who enjoyed this course also looked at the following:

How to Self-Edit Your Manuscript Like a Pro

The ability to self-edit is a skill that needs to be in every author's tool belt.But why should you self-edit? Just send your manuscript to a freelance editor instead! Well, it’s a foolish use of …

Taught by Lisa Lepki

View course

Pricing Books for an International Audience

Using just a few platforms like Google Play, Amazon, and Kobo, you can reach more countries than you can name. But being present in a market does not guarantee sales. You will need to make …

Taught by Zsofia Macho

View course

How to Set up and Grow Your Author Mailing List

The mailing list is a central element of every author’s marketing strategy. It's the one main tool you’ll use to build a long-lasting relationship with your readers, turning them into repeat buyers and unconditional fans. …

Taught by Ricardo Fayet

View course

How to Market Your Children's Book

Getting a self-published children's books into the hands of your readers comes with a unique set of challenges. Common approaches to book marketing will often fall short as you attempt to appeal to your target …

Taught by Eevi Jones

View course

How to Publish Your Picture Book

So, you have a picture book in your hands? Fantastic. But now you're probably coming up against the most important question of all: how are you going to publish it?Going from a picture book writer to a …

Taught by Kim Fleming

View course

Understanding Point of View

Point of view (or POV) is one of those tricky, technical elements in writing that can be a challenge for many writers. Together with voice, point of view helps establish the narration for your writing, and …

Taught by Gabriela Pereira

View course