Growing an author mailing list

How to Set up and Grow Your Author Mailing List

Taught by - Leave your thoughts

Start this course

The mailing list is a central element of every author’s marketing strategy. It's the one main tool you’ll use to build a long-lasting relationship with your readers, turning them into repeat buyers and unconditional fans. Every sale you make while your mailing list is not in place is basically a lost opportunity.

Months before you even think about releasing your book, you MUST be actively growing your mailing list. Thankfully, there are tried-and-tested methods for doing just that, and we're going to show you what they are.

What you'll learn in this course:

  • Which mailing list providers are right for you
  • How to set up your mailing list and add subscribers
  • How to use reader magnets to grow your list
  • How to keep your subscribers "warm"
  • How to segment your mailing list in order to sell your book

Students can only enroll in one class at a time. If you’re currently taking a course, please wait until it has finished before signing up for a new one.


Brought to you by:

Ricardo FayetRicardo is one of the co-founders and the marketing director of Reedsy, a marketplace that has been capturing all the brilliant editorial, design, and marketing talent that has been leaving the traditional publishing companies in the past few years. In his spare time, Ricardo is a speculative fiction enthusiast and enjoys talking about book marketing with authors. He’s currently finishing his first non-fiction book.

Start this course

Discuss this course

Continue learning

People who enjoyed this course also looked at the following:

How to Write a Query Letter That Agents Can't Resist

For most new authors, signing with a literary agent is their first step into the world of publishing. But to stand out from the thousands of other authors seeking representation, you first need to capture …

Taught by Rachel Stout

View course

Developing Characters That Your Readers Will Love

What separates flat, forgettable characters from the marvelous fictional creations who you remember years after you've closed the book? And more importantly, how can you make sure the characters you write fall on the right side …

Taught by Hannah Sandoval

View course

How to Plot a Novel Using the 3-Act Story Structure

Behind every good story is a solid structure. That's a fact. So why, then, do so many writers shy away from using story structure when they're plotting their stories? Having a good structure in place is one …

Taught by Kristen Kieffer

View course

Stop Procrastinating! Build a Solid Writing Routine

Some people think that getting the inspiration and ideas to write is the hard part – the bit that really matters. We don’t agree. We think that the toughest part of writing is the writing …

Taught by Prolifiko

View course

How to Turn Your Cookbook Idea into a Reality

So, you want to write a cookbook — that’s great news because Food and Drink is one of the best-selling genres in nonfiction! But where to start?  Well, there are a few things you want to decide …

Taught by Laura Gladwin

View course

Crowdfunding for Authors

What if you could publish a book, and get your readers to pay for all the editing, design and production? Well, that's what crowdfunding is all about. You get readers to purchase your book before you publish …

Taught by Bethany Joy Carlson

View course