Growing an author mailing list

How to Set up and Grow Your Author Mailing List

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The mailing list is a central element of every author’s marketing strategy. It's the one main tool you’ll use to build a long-lasting relationship with your readers, turning them into repeat buyers and unconditional fans. Every sale you make while your mailing list is not in place is basically a lost opportunity.

Months before you even think about releasing your book, you MUST be actively growing your mailing list. Thankfully, there are tried-and-tested methods for doing just that, and we're going to show you what they are.

What you'll learn in this course:

  • Which mailing list providers are right for you
  • How to set up your mailing list and add subscribers
  • How to use reader magnets to grow your list
  • How to keep your subscribers "warm"
  • How to segment your mailing list in order to sell your book

Students can only enroll in one class at a time. If you’re currently taking a course, please wait until it has finished before signing up for a new one.


Brought to you by:

Ricardo FayetRicardo is one of the co-founders and the marketing director of Reedsy, a marketplace that has been capturing all the brilliant editorial, design, and marketing talent that has been leaving the traditional publishing companies in the past few years. In his spare time, Ricardo is a speculative fiction enthusiast and enjoys talking about book marketing with authors. He’s currently finishing his first non-fiction book.

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Alexandra Falconer

Hi! I've tried to register for the course twice - but I haven't received my email yet so I can click the link to finish my registration. Looking forward to it, when it comes.

John Fergusson

I had the same experience. No confirming email.

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