Facebook ads for authors

Facebook Ads for Authors

Taught by - 8 Comments

Start this course

If you're an independent author (or even a traditionally published one), you've probably heard about "Facebook ads" before. It's not a new thing, and it might have gotten more competitive in the past few months, however it remains one of the only proven ways to grow your mailing list and get more sales.

The reason for that is simple: Facebook, because of its data, is the perfect place for authors to reach their target audience, as narrow as that one may be. That said, it's not as straightforward as just placing an ad on Bookbub. It takes a fair amount of testing and iteration to find the winning combination on Facebook. Lucky for you, this course will show you just how.

What you'll learn in this course:

  • How to use Facebook ads to sell your books and/or grow your mailing list
  • How most other authors who're finding success with Facebook ads are doing it
  • The difference between clicks, conversions, sales, leads… and how to keep track of it all
  • How to identify your target audiences
  • How to test and scale your ads for as little as $5

Students can only enroll in one class at a time. If you’re currently taking a course, please wait until it has finished before signing up for a new one.


Brought to you by:

Ricardo FayetRicardo is one of the co-founders and the marketing director of Reedsy, a marketplace that has been capturing all the brilliant editorial, design, and marketing talent that has been leaving the traditional publishing companies in the past few years. In his spare time, Ricardo is a speculative fiction enthusiast and enjoys talking about book marketing with authors. He’s currently finishing his first non-fiction book.

Start this course

Discuss this course

8
Leave a Reply

4 Comment threads
4 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
6 Comment authors
  Subscribe  
newest oldest
Notify of
Pedroom Lanne

Thanks for the tips, dear Ricardo.

Thank for these courses! One note: I didn't get Episode #2 of Facebook Ads for Authors yesterday. ?? Episode #1 on Friday and Episode #3 today, but no Episode #2 yesterday? I have already checked my spam/junk folder; not there either. Can it be resent? Thank you!

Neliswa Shauna Chigudu

Hi Ricardo
Thank you very much. I found lots of useful info from this it

I have enrolled in the Facebook Ads for authors course, but I'm wondering if it is possible to do it quicker. I have already published an ebook with Kobo and I'm in the process of re-formatting it for Smashwords. My cover was professionally designed and in fact it was this person, Sydney Barnes who suggested you may be able to help me market the book through social media. I do not subscribe to any social media currently, but I realize it's an important tool in attracting readers. I just don't know how to use any of the social media avenues… Read more »

Continue learning

People who enjoyed this course also looked at the following:

Traditional Publishing 101

Almost every author’s dream is to get a book deal and a big advance from a famous publisher. But how can you get your foot in the door, how much money can authors expect, and …

Taught by Scott Pack

View course

The Mechanics of Writing Dialogue

One of the biggest tell-tale signs of non-professional writing is the way in which dialogue is represented on the page. Readers are used to seeing spoken words formatted in a certain way. Failure to adhere …

Taught by Tracy Gold

View course

Understanding Point of View

Point of view (or POV) is one of those tricky, technical elements in writing that can be a challenge for many writers. Together with voice, point of view helps establish the narration for your writing, and …

Taught by Gabriela Pereira

View course

Kobo Hacks for Optimizing Sales

Want to tap into over a quarter of a century's worth of knowledge on Kobo? You've come to the right place. Whilst they might seem simpler than producing a hard-cover book, eBooks come with their …

Taught by Mark Leslie Lefebvre

View course

Writing Dialogue That Develops Plot and Character

Dialogue can make or break your book. At its best, it can transform your story into a gripping tale populated with interesting, layered characters; when dialogue is bad, it can be downright unreadable.This course will …

Taught by Bridget McNulty

View course

What Do Literary Agents Do (and Do You Need One)?

Conventional wisdom tells authors that they need a literary agent if they're to stand a chance at securing a book deal. However, haggling with editors is not all that agents do — and in some …

Taught by Alysoun Owen and Lucy Juckes

View course