Facebook ads for authors

Facebook Ads for Authors

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If you're an independent author (or even a traditionally published one), you've probably heard about "Facebook ads" before. It's not a new thing, and it might have gotten more competitive in the past few months, however it remains one of the only proven ways to grow your mailing list and get more sales.

The reason for that is simple: Facebook, because of its data, is the perfect place for authors to reach their target audience, as narrow as that one may be. That said, it's not as straightforward as just placing an ad on Bookbub. It takes a fair amount of testing and iteration to find the winning combination on Facebook. Lucky for you, this course will show you just how.

What you'll learn in this course:

  • How to use Facebook ads to sell your books and/or grow your mailing list
  • How most other authors who're finding success with Facebook ads are doing it
  • The difference between clicks, conversions, sales, leads… and how to keep track of it all
  • How to identify your target audiences
  • How to test and scale your ads for as little as $5

Students can only enroll in one class at a time. If you’re currently taking a course, please wait until it has finished before signing up for a new one.


Brought to you by:

Ricardo FayetRicardo is one of the co-founders and the marketing director of Reedsy, a marketplace that has been capturing all the brilliant editorial, design, and marketing talent that has been leaving the traditional publishing companies in the past few years. In his spare time, Ricardo is a speculative fiction enthusiast and enjoys talking about book marketing with authors. He’s currently finishing his first non-fiction book.

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Pedroom Lanne

Thanks for the tips, dear Ricardo.

Tim Geiger

Thank for these courses! One note: I didn't get Episode #2 of Facebook Ads for Authors yesterday. ?? Episode #1 on Friday and Episode #3 today, but no Episode #2 yesterday? I have already checked my spam/junk folder; not there either. Can it be resent? Thank you!

Neliswa Shauna Chigudu

Hi Ricardo
Thank you very much. I found lots of useful info from this it

Lyn O'Keefe

I have enrolled in the Facebook Ads for authors course, but I'm wondering if it is possible to do it quicker. I have already published an ebook with Kobo and I'm in the process of re-formatting it for Smashwords. My cover was professionally designed and in fact it was this person, Sydney Barnes who suggested you may be able to help me market the book through social media. I do not subscribe to any social media currently, but I realize it's an important tool in attracting readers. I just don't know how to use any of the social media avenues… Read more »

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