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GuidesUnderstanding Publishing

Last updated on Jun 14, 2023

How to Publish a Book on Amazon in 6 Simple Steps

After much time and effort, you’re finally done writing your book 一 congratulations! Now it’s time to make it available for your audience to buy, starting with publishing it on Amazon. While the process is relatively simple, it can still be stressful to go through it alone. But don't worry: we're here to help!

How to publish a book on Amazon:

1. Start an account on Kindle Direct Publishing (KDP)

The first step is to set up a KDP account, which is quick, free, and easy. Hop over to Kindle Direct Publishing and either sign in with your existing Amazon account or sign up for one. 

Log in page on Amazon to upload your book

Once you’re logged in, you will notice a message at the top saying that your account is incomplete — before you can upload your book, you’ll need to tell Amazon how to fulfill your payments.

Screenshot of where to update your account information

Click on Update now and fill in the following information: 

  • Business Type, Date of Birth, and Country: tick off ‘Individual’ or ‘Corporation’ depending on whether you’re publishing as an independent author or a company, then select your birth date and country of residence. 
  • Payment information: insert your bank account details for receiving your sweet, sweet royalties from sales across all Amazon marketplaces. For American accounts, you’ll need to provide the account holder's name, number, and routing number 一 the first nine digits on the bottom of your checks. 
  • Tax information: complete the quick tax interview to establish your tax identity. 

Once you’ve provided all the information, click “Save” and “Bookshelf” from the top menu to start publishing your book. 

Create a new project on Amazon

You’ll be asked whether you want to publish a Kindle ebook, paperback, hardcover, or a Series page. This guide will focus on the digital format, though the process including POD services is pretty similar. 

💡Believe it or not, hardcover printing was introduced to KDP as late as 2021. Find out all about it in our step-by-step guide.

Next, it’s time to customize your book page to make sure Amazon customers will be persuaded to hit “Buy now” when they land on it.  

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2. Create a new title and enter your book description

The KDP dashboard is divided into three sections: Details, Content, and Pricing, which we’ll cover one by one. 

As a first step, you’ll be asked to provide the following information: 

  • The language of your book;
  • Your book title and/or subtitle (more on how to pick a good one here);
  • Whether it’s part of a series;
  • Whether it’s a new edition of an existing book;
  • Your author name (nom de plumes allowed);
  • The names of other contributors (e.g. the cover design or illustration artist, or the editor if it’s an anthology)

Where to provide your book's title on Amazon

Right after, you’ll need to provide a product description 一 a blurb similar to those on the back of a book (more on how to design it here). There’s an art to writing a compelling book description, so take your time with it and refine it to the last detail

Pro-tip: Want to write a book description that sells? Download this free book description template to get a headstart. 



Book Description Template

Learn to write a book description that will make readers click “buy.”

Most importantly, make sure your first line is intriguing, since Amazon only shows an abbreviated preview of your blurb, relying on readers to click “Read more” to expand it. Take advantage of Amazon's bold, italic, and bullet list options to make your description is visually appealing — but don't go overboard, of course.

How an Amazon book description looks like
Ricardo Fayet’s blurb for How To Market a Book (download it here) starts with a bolded statement to hook the reader.

Now that your book is ready to stand out, it’s time to position it on the right shelfs of Amazon’s bookshop. 

3. Select your keywords and Amazon categories

Keywords and categories are crucial for boosting your book's chances of success, since they help you ensure that your book is found by the right readers, depending on what they search for. KDP lets you select two categories and up to seven keywords for your book. Select the ones that best describe your book — and remember, you can make changes later, so don’t be afraid to experiment. 

How to pick categories for your book on AmazonAs a rule of thumb, you should pick one broad category, like Travel, and a niche one, like Hikes & Walks. In terms of keywords, pick some that are highly related to the content of your book and aren't already mentioned in its title or description. Finally, you can also select an age and grade range to better identify your audience 一 especially if you’re writing for younger readers

If you want to better understand this topic, read our follow-up guides on Amazon keywords (here) and categories (here), or enroll in our free course on Amazon algorithms by author and Reedsy co-founder Ricardo Fayet. 



Amazon Algorithms for Authors

Learn to optimize your book description, pick categories, and sell more books.

Before moving on to the next section, you’ll be asked if your book is ready for sale or if you wish to make it available for pre-order at a particular date. Once that’s cleared out, it’s time to upload the actual book files. 

4. Upload your EPUB and book cover files

In the next tab, you’ll need to upload your book file onto your KDP account. Simply click the friendly yellow “Upload eBook manuscript” button, select the final copy of your EPUB file, and click “OK.”

How to upload your manuscript on Amazon

Amazon will accept a range of file formats, but they strongly recommend having your file formatted as an EPUB, which will also give you better control over what it looks like on Kindle. Slapping a Word document in and trusting Amazon to do the rest never works out well. 

Make sure your formatting is up to standard

Readers can tell who’s professionally formatted their book, and who hasn’t — and cutting corners will come back to bite you. Hiring a typesetter will definitely pay for itself over time, but if you’re on a tight budget, you can use the Reedsy Book Editor to format and export a beautiful ebook for free.

Exporting options in the Reedsy Book Editor

Once you’ve selected your manuscript, you’ll see a message saying it’s processing your book. Do not refresh or click off of this page! Amazon can take a few minutes to upload your book and verify it.

After formatting your book to Amazon’s satisfaction, you’ll see a little green message saying that your manuscript has been uploaded successfully. Take a moment to celebrate, but don’t get too distracted — there are still a few very important steps to go.

Upload an enticing book cover

A book won’t sell without attractive packacing. Your cover designer should have provided you with a JPG or TIFF version of your front cover, sized to Kindle’s suggested resolution of 2,560 x 1,600px. To add it, simply select the option to use a pre-existing cover, and click “Upload your cover file”. 

Like when you upload the book, this process can take a minute. When it’s done, you’ll get another green notification.

How to upload your book cover design on Amazon
The sweet green tick of a successful upload ✅

After you’ve uploaded the content and cover, you can use the “Ebook Preview” tool to see how it will look page by page. Take a minute to ensure that everything is correct: that the whole cover shows up, that the interior looks the way it does on your computer, etc. 一 if anything is wrong, double-check your files, then upload again.

At the end of this section, you’ll be asked if you have an ISBN number, and who you want to list as “Publisher.” Both pieces of information are optional but worth paying attention to. To upload your ebook, you don’t need an ISBN barcode, Amazon will assign one to your book for free. Nevertheless, we recommend you always buy your own ISBN if you can afford it since you can register your name as the publisher and retain ownership in case you want to “go wide” and publish on other retailers in the future.


Do you need an ISBN number?

It'll only take a minute!

Now that you’ve created a strong book page, it's time to price your work correctly to reap the most royalties.

5. Set a price between $2.99 and $9.99

The first thing to know about pricing your book is that Amazon offers a 70% royalty rate on ebooks priced between $2.99 and $9.99, and 35% on anything outside that range.

Pricing your book on Amazon
Choosing a list price that ends in a 99 is always good practice.tion

There will be times when you want to sell a book outside this price range. Perhaps you will sell the first in a series at a lower price to drive sales for the rest of the books. But as a general rule, it’s best to stick to something that will get you that sweet 70%.

As you set your price, Amazon calculates your estimated royalties. It deducts a small “delivery rate” based on the file size of your book and then shows you how much money you’ll make per sale.

You can also expand the pricing section to set different prices for each country you want to sell in. If you genuinely don't care about international sales, you can just set it to auto, but you'll get much better results if you do it manually. Selling internationally can really help boost your sales, so we recommend keeping an eye on your international sales trends and nurturing those that develop. 

Our free course can tell you all you need to know about international pricing. Just sign up here! 

You'll be asked a few other important questions in this section, starting with whether you want to enroll in KDP Select, a program that may help your book reach a wider audience on Amazon.

Decide whether you’ll enroll in KDP Select

Where to click to enroll on the KDP program

To decide, assess the pros and cons of KDP Select: on one hand, it will help you promote your title through special promotions, on the other hand you’ll renounce exposure to a significant share of the international ebook market. 

For example, is selling box sets through Apple Books (read more) or Google Play (read more) a big part of your marketing strategy? Or do you want to take advantage of regular sales on the platform (and even the occasional “free” weekend for your book)? Whether you choose to enroll will depend on your goals as an author and what kind of business plan you have for your work.

Wondering whether you should give all your ebook distribution rights to Amazon?

Answer these 5 questions to find out!

You’ll also be asked to select the territories for which you hold distribution rights (e.g. worldwide) and your primary market, the country where you expect to sell most of your books (just go with Amazon.com if you’re unsure).

Once you’ve given your answers, get your champagne ready: the time to hit “Publish” has come. 

6. Publish your book

This is the moment you’ve been waiting for! Before rushing in, take a moment to click back through the previous tabs and ensure everything is set up exactly the way you want it 一 you can do that by clicking “Back to Content” on the left. 

The button to publish your book on Amazon

Although you can correct a mistake after you’ve published, it’s better to ensure the information is right before you hit that button. If you’re not quite ready, a “Save as Draft” button will allow you to come back and finish later. If everything looks good, there’s nothing left to do but hit “Publish your Kindle ebook”.

Congratulations, you did it! As you see, publishing a book on Amazon isn’t nearly as scary as it seems. Your book will appear on Amazon bookshelves soon 一 it may take up to 72 hours for Amazon.com, and up to five days for country-specific Amazon sites. Now you can focus all your energy on publicity and marketing.

If you want to go deeper into KDP best practices and Amazon algorithms, check out the rest of this guide — next up, we’ll be looking at Amazon’s Algorithms.

10 responses

Joni says:

19/10/2019 – 01:52

Do I need to get a ISBN number if I choose to e-publish?

↪️ Martin Cavannagh replied:

23/10/2019 – 09:46

Most times, the distributor (Amazon, et al) will assign you with their own unique codes. So in short, not really.

Jeff says:

12/04/2020 – 23:44

This is helpful, Thank you for this resource.

Stephen James says:

27/05/2020 – 11:22

Is it still possible, likely, or practical to sign with a traditional publisher, through pursuing agents with query letters, after self-publishing with Kindle on Amazon?

↪️ Martin Cavannagh replied:

03/06/2020 – 10:20

For future books, very practical. For the book you've already self-published: incredibly difficult unless it's been a MASSIVE hit already.

Stephen James says:

27/05/2020 – 11:24

Assuming I would buy my own ISBN from Bowker, at what point would I insert it into the copyright page?

Bert de Korte says:

30/06/2020 – 14:09

Hi I already self published 2 books in holland trough Bruna. I want to publish them in ebook format at amazon. Is that possible? Already have isbn numbers.thx Albert

Sandra Bailey says:

14/07/2020 – 13:13

If my book is already published and is a Kindle book, how can I update the book with a new section directly through Amazon and republish the book?

↪️ Martin Cavannagh replied:

28/07/2020 – 10:43

You can do! Here's the relevant help page from KDP: https://kdp.amazon.com/en_US/help/topic/G202176900

Lorie Eubank says:

18/08/2020 – 23:47

If I self published a book several years ago primarily for print purposes for personal use and distribution, can I republish using the KDP format? I have all rights to the book. And I know from the publisher that I would just need to get a new ISBN number

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Reedsy | Marketing Wizard | 2021-08

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