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What is the Best Service for Print on Demand Books?

Posted in: Understanding Publishing on February 13, 2019 42 Comments 💬

print on demand services

When it comes to determining what how best to print your self-published book, there's no easy answer. Most indie authors will prefer the flexibility of print-on-demand solutions over the upfront cost of offset printing, but even then there are lots of other factors to consider: the type of book you’re printing, your budget, your plans for online distribution, which distributor(s) you'll actually go through, and the quality of the printers.

At Reedsy, we wanted to know how the major POD providers out there stack up along these lines. To find out once and for all, we printed a book using four of today's most popular services — and we're revealing the results in this post.

What are the top print on demand services?

To ensure we got the real indie author experience, we printed a copy of Not the Faintest Trace — a novel by Reedsy author Wendy M. Wilson, formatted through the Reedsy Book Editor, and designed by Patrick Knowles — from the four print-on-demand companies. We then had each copy delivered to BookTuber Mandi Lynn so that she could give us her indie author input. View her honest feedback in the above video. (The video was filmed before Draft2Digital released their printing services, so they are not included in the review).

We also had each copy delivered to Reedsy HQ so that we could review the quality, look, and feel of each proof. Here's our review of each platform.

1. IngramSpark

Ingram Book Group is currently the United States’ largest book distributor and wholesaler. IngramSpark is their publishing platform for indie publishers, offering distribution, production, and book assembly. They also offer a 50% discount on print and ebook title setup for Reedsy blog readers who use the promo code EXPERT (case sensitive). (For a full IngramSpark review, head here!)

User friendliness: Steep learning curve.

Pros of IngramSpark: The worldwide distribution that IngramSpark users access via Ingram is unparalleled by the other POD services. Read IngramSpark’s full list of partners here.

Cons of IngramSpark: Not the most user-friendly and it comes with a steeper learning curve. While the other POD services will flag any formatting issues and try to help you correct them, IngramSpark will simply flag issues and leave the corrections up to you — so you need to ensure your PDF and cover are perfectly formatted off the bat.

How to Self-Publish a Book on Amazon
Read post

2. KDP Print: The Amazon Print on Demand Solution

When we initially published this guide for print on demand books, CreateSpace and KDP Print still existed as two separate self-publishing entities. As of August 2018, they have merged into one self-publishing division of Amazon, and will henceforth only operate as KDP Print. Because both services did (and do) use the same printing facilities, our review of the quality of the print copy we ordered from CreateSpace still stands and applies to the quality of KDP Print books.

In addition to the printing facilities and delivery times remaining the same, here are other important aspects you can expect to remain unchanged:

  • ISBNs. Authors will still have the option to use their own ISBN, purchase discounted Bowker ISBNs, or obtain free ISBNs with KDP Print as the imprint.
  • Distribution and fees. Just as CreateSpace offered authors distribution to Amazon only (with a fee of 40%), and expanded distribution to stores other than Amazon (with a fee of 60%) — so will KDP Print. There is one key difference in regards to expanded distribution, which is outlined below.
  • Book cover and interior design tools. The same Word templates and Cover Creator tool that CreateSpace offered will still be available on KDP Print.

Now, here are some of the key differences you will find between the two services:

  • Expanded and international distribution. If you want to make your KDP Print book available for expanded distribution, you cannot also opt out of Amazon. Expanded distribution with KDP Print means that you must also list your book on Amazon. In regards to international distribution, authors will now be able to distribute to Japan.
  • Updating books. If you upload an updated version of your book, you won’t lose the old one (which can be frustrating if you’ve already garnered many reviews and sales).
  • Integrated sales dashboard. Publishing and accounting are combined for both kindle and print versions of your books.
  • Amazon advertising. While already available for ebooks, publishers will not also be able to purchase Amazon advertising for print books.
  • Local printing for Europe. Instead of printing and shipping from the US (as CreateSpace did), KDP Print will print books locally for European publishers.
  • Pre-release printing. CreateSpace allowed publishers to order proof copies of the book for pre-release purposes. KDP Print still allows this, however, it will come with a mark stating that the books aren’t for resale.
  • International distribution. Authors will now be able to distribute to Japan.

Read their guidelines and FAQ here. Now onto our review...

User friendliness: Easy. Little to no learning curve.

Pros of KDP Print: Since it’s owned by Amazon, KDP Print is a good choice for authors who want to have their physical book and Kindle book sales page joined.

Cons on KDP Print: KDP Print charges a hefty fee to distribute to stores other than Amazon, and they do not provide the option to print hardcovers.

3. BookBaby

BookBaby is a self-publishing platform that offers lots of support to self-publishing authors, including POD, ebook, book editing services, design, marketing, and distribution services.

User friendliness: Easy, little to no learning curve.

Pros of BookBaby: If you want a user-friendly, handheld process, BookBaby could be the choice for you.

Cons of BookBaby: It’s expensive to distribute your book via BookBaby — and because you are actually accessing their distribution options via Ingram Book Group, you’re charged an extra middleman fee. (More on this later).

For a tutorial and extensive review of BookBaby, check out this post! 📖👶

4. Blurb

Blurb stands out as a POD service by offering users the ability to create both standard print books and visual, image-based works — such as magazines or photo books. User friendliness: Moderately simple, small learning curve.

Pros of Blurb: If you’re producing a book that’s visually more demanding, Blurb’s printing software will offer you significantly more options. They also cover the charge of appearing in Ingram's catalogue.

Cons of Blurb: You cannot distribute trade books directly to Amazon, however you can do so through Ingram.

5. D2D Print (Beta)

In October 2018, self-publishing service Draft2Digital announced the launch of their new print on demand service: D2D Print. They’ve been beta-testing the product since, and authors can join a waitlist to try it out here.

Overview of ISBN and printing options

Now that you have an idea of what these four popular print-on-demand companies offer, you’re a little closer to determining which one is best for your publishing needs. But there are still many other factors to consider — the main ones being distribution and revenue.

Which POD service will get you the best royalties?

How much profit you'll be able to retain from book sales will likely impact your choice of a POD company! This all depends on where you plan to distribute your book — and how much you manage to avoid pesky "middleman" fees.

Avoiding middleman fees that cut into your royalties

Let’s say you want to buy a book that costs $10. Now, let’s say that someone offers to buy that $10 book for you for a fee of $5. That extra $5 is a “middleman” fee  — and it would only make sense to pay it if buying the book on your own is not feasible.

In regards to POD — if your goal is to maximize your royalties, you’ll want to cut out as much of the “middleman” fees between the printer and the distributor as possible.

The two major categories of distribution are:

  1. Amazon, and
  2. Non-Amazon online retailers, such as Barnes & Noble.

There are two main players that handle distribution to those two categories: 1) KDP Print for Amazon, and 2) IngramSpark for other online and physical bookstores.

With this in mind, avoiding “middleman” fees means that...

If you want to distribute to Amazon, use KDP Print → KDP Print distributes directly to Amazon, which means that you don’t pay an Amazon fee when you distribute there — in other words, there’s no “middleman” fee. If you use IngramSpark or BookBaby distribute to Amazon, you will be charged the printer fee as well as Amazon’s fee. Blurb does not have a direct-to-Amazon option for trade books — instead, you would need to submit your book to Ingram, and then distribute to Amazon via their network. If you want to distribute to non-Amazon online stores, use IngramSpark → Most POD services go through Ingram Book Group to distribute to non-Amazon stores. Should you use a printer other than IngramSpark, this generally means that you’ll be charged an additional “middleman” fee to access Ingram’s aforementioned network of online (and physical) stores. Only Blurb covers the charge of appearing in the Ingram catalogue.

Now that we've cleared that up, let's take a look at the actual costs associated with each company, and the kinds of royalties you can expect from their distribution options.

Overview of costs and royalties

Each of the POD services we’re reviewing has a handy calculator that determines royalties based on your book’s specs and your desired list price. You can check them out here:

IngramSpark KDP Print BookBaby Blurb D2D Print (royalty calculator coming)

We used these calculators to gather the following data about each POD services’ printing costs and royalty potential.

A quick note about the above breakdown: the cost of each printer and the royalties they’ll generate depends on the specs of the book you’re publishing and the list price you choose. In order to provide you with an overview, the cost/royalty breakdown was based upon the following:

  • The specs of Not the Faintest Trace:
    • 5” x 8” (for IngramSpark, KDP Print, Blurb, and D2D Print) // 5.5” x 8.5” trim (for BookBaby)
    • 292 pages (for IngramSpark, KDP Print, Blurb, and D2D Print) // 282 pages (for BookBaby)
    • Paperback, gloss cover
    • Black and white ink and economy white paper
  • A list price of $13.50 (because this is the minimum price allowed on BookBaby’s royalty calculator).
  • Some royalty calculators allow you to choose your own wholesale discount. For the purposes of this chart, we're using 40% for distribution to online retailers and 55% for distribution to physical bookstores. (More information on wholesale discounts later).

You might be wondering, “But what if I want to see my book on the shelf of a brick-and-mortar bookstore?” We've got advice for that, too.

Which POD service will help your book land in stores?

For many writers, getting their books stocked in physical bookstores is a part of the publishing book dream. But this can be challenging for independent authors who don't have access to buyers — and this is where seeking out traditional publishers has a definite leg up.

That said, there are a few things that indie authors can do to make their books as easily orderable as possible for brick-and-mortar bookstores. Here are a few:

Distribute your print copies through IngramSpark

As the largest distributor and wholesaler in the US, Ingram will provide you with the greatest chance of accessing physical bookstores through their comprehensive distribution network. Furthermore, brick-and-mortar stores are not generally fans of Amazon, and won’t warm to the idea of selling books printed through CreateSpace or KDP Print.

Set up a 55% wholesale discount

Simply put, the wholesale discount refers to the percentage of a book's retail price that a retailer will receive from the sale of your book.

When combined with the list price, the wholesale discount lets retailers know what the publisher (as an indie author, that would be you) has decided their retailer fee will be. Naturally, the higher your wholesale discount, the greater your visibility on digital retailers — and the more likely you are to be stocked in brick-and-mortar stores.

  • Minimal Discount: 25% — other than Amazon and B&N, your title is less likely to appear in the majority of digital retailers.
  • Broad Discount: 36% — your title will be available in most online stores, including Amazon and B&N.
  • Comprehensive: 55%  — broad visibility on all digital retailers. Your title will be an option for both large and small physical bookstores alike.

Make your books returnable

Typically, traditional publishers allow bookstores to return copies of books that are overstocked or simply unwanted. In fact, most physical bookstores will not, as a rule, order a book that is not returnable. And if this the standard they apply to traditional publishers, you can be sure they will also apply it to independent or unknown authors, because they are taking a risk on your book.

However, while your titles likely won’t be visible to buyers without being returnable, doing so comes with risks for the author: let’s say you publish through IngramSpark, have your title stocked in stores, and then a bookseller wants to return a number of copies. IngramSpark will charge the publisher (in this case, the author):

The list price of the book - Wholesale discount + shipping and handling fees (which is $2 per book for US addresses and $20 per book for international addresses).

For example, if a $13.50 book with a 55% wholesale discount was returned, an author in the US would be expected to pay $6.95 to the bookseller. $13.50 - 55% + $2 = $8.08

Going back to our previous example, the royalty from selling books to physical stores via IngramSpark is $1.36. So: $1.36 - $8.08 (the return fee) would be a loss of $6.72 (times the amount of books being returned). This could add up quick!

So if a physical bookstore approaches you saying they’d like to stock a large portion of your book, take a step back and consider whether people will realistically buy that many copies and whether you’re prepared to handle the financial risk of mass returns.

The final verdict

Circling back to what we said at the start of this post, deciding which route to go for your print on demand books will depend on your goals. For some, this might mean that picking more than one POD service. Let’s review the main points to give you one final helpful nudge.

Planning to focus most of your sales efforts on Amazon? Go with KDP Print and opt out of their expanded distribution option to earn the highest royalty.

Planning to focus on sales outside of Amazon — and hoping to get stocked in physical bookstores? Go with IngramSpark for direct access to the largest variety of retailers and wholesale networks.

Want sales on both Amazon and non-Amazon stores? You got it: go with both IngramSpark and KDP Print! Variety is the spice of life, why not benefit from the royalty potential of both services? If you want to maximize the benefits of both of these printers, ensure that you do it this way: distribute to Amazon via KDP Print and opt out of their expanded distribution, then use IngramSpark to distribute everywhere else except for Amazon. If you use both to distribute everywhere without opting out, you’ll end up with doubles on each retailer — which you don’t want.

Does your book have many visual components that differ from a traditional novel format? Blurb’s specialized formatting tools and printers will be your friend. Blurb should be used by authors who are printing illustrated/highly visual books, or when you need to place bulk orders — as they offer good discounts for volume purchases.

Is support your #1 concern — above budgetary restrictions and earning the best royalty per sale? BookBaby’s support team is top notch, and they offer self-publishing services that authors who want the most streamlined experience as possible might enjoy. Most of all, don't let the overwhelming options deter you from printing your book on demand — especially since it can really pay dividends! Whichever POD service you choose, you'll get beautiful hard copies of your book that you can admire for years to come... and that might just lead you to publishing success.

Have you used any of the above companies for print on demand books? Tell us about your experiences in the comments below!

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Matt Beighton

I've used Ingram for a couple of years now and have no idea where your annual fee for them comes from?


They are probably automatically taking it off your account without you noticing. It is $12 per year.

Matt Beighton

Nope, they definitely don't have one. I've phoned and checked. The lady thought Lightning Source (another branch of Ingram) may have, but Ingram Spark definitely don't have.


Thanks for the update, Matt. I've read this misinformation in two places. Mind you, they misinform in their own instructions too. In their set-up guide they state "IngramSpark does not offer barcodes. You must supply your own." I went to the trouble of buying one and then found out they DO supply barcodes if you don't add one.


Ah, that's interesting. Thanks for flagging it up, folks. We'll have a look into it again and make the edit 🙂

Bill Peschel

They used to charge. Now they don't (or, at least they dropped it awhile back).

Michael Doane

Great article. These charts are very helpful for authors who are looking to compare different platforms for self-publishing print copies of their books.


Thanks Michael! 🙂

Swami Tarakananda

I would like to share my experience and frustration with working with IngramSpark. First, they have TERRIBLE customer service. Phone customer service is virtually non-existent, and email is slooowww, and often they have not grasped the import of my question. Their printing has been mediocre, with one page being light and the facing page dark, and as far as images go, it is a flip of the coin if they will get things right even after following their specs to the letter. It takes weeks to get your proof copy, and if there are problems such as the ones listed… Read more »

Jill R.

In my experience Ingram Spark/Lightning Source is a terrible company to work with and prints a horrible quality of book.

P Berman

Our former publisher used Lightning Source. The results were mixed and sometimes inconsistent. The black and white paper #50 is HORRIBLE. The books look like a bound photocopy and the show through makes it almost unreadable. Photos come out dark and blobby. They don't offer any better paper thickness or whiteness options for B/W. However, the color printing is better quality and the hardback covers are really nice. They REALLY need to offer upgrades to the paper stock for B/W printing and then they would be almost perfect.

Jerry Gomez

I've made several attempts to list my book with IS, but their form is more like an obstacle course. It will delete your info without warning and there is no way to save it!?!! Customer service has been helpful 50% of the time which means you are on your own the other 50%. I am uncertain if I will ever get their book listing process to ever work like Amazon's, and therefore I am looking at other options for a printer/distributor.

Lexi Mize

I went with TheBookPatch.com

I epub'd to Draft2Digital, took their 6x9 PDF they provided for POD over the thebookpatch. I downloaded the cover template that matched my page count; made mine to fit; upload it and the ready-to-print PDF and presto-chango I had a physical book people could buy with a link.

All as a free service.

And the books are reasonably priced, but I could charge whatever I wanted (above a certain cost basis). Text grids do not match up, ink is matte. Soft cover turned out nice.



Hi Lexi, sounds like you had a pretty positive experience — glad to hear it! We'll look into covering them next time 🙂


I just did a comparison for printing of my 6x9, 250 page novel. Printing on Amazon is $3.92 and the book patch calculated it as $7.75 for 1-49 copies. I would love to find a printer who can compete.

Patricia Horan

Why is a barcode called an ISBN here? An ISBN is nothing more than a string of numbers. Very confusing to this professional.

Krisz Nadasi Writes KNW

Because it is called an ISBN. You have to put both the string of numbers AND the barcode on the book if you want the book in retail (and there are other rules too).

Stephen Connor

I sell paperbacks on Amazon through Ingram at 30%. There is no extra 'fee' to Amazon. My books show as 'in stock' and they sell. As an example, yesterday I uploaded a cover change to Ingram and today it is showing on Amazon (but third-party sellers still have the old cover up).

Michelle Lovi

You can't "opt out" of Amazon distribution for print books published at IngramSpark. This is only available for IngramSpark ebooks. However, if you also publish using the same ISBN at CreateSpace/KDP Print, they will get preference to supply the book ordered on Amazon.


Hi Michelle, this is absolutely right, thank you for bringing it to our attention! We're amending the post to reflect the correct "opting in and out" information now.


Just a quick question; Which platform shall I use to print out my own book for myself?
I mean, I'd like to get around 100 books for the wholesale price for my own use. I'm based in the UK.


I can personally recommend CPI in the UK: http://www.cpi-print.com/


Thank you very much. Just sent them a quote.


Lulu.xpress.com does beautiful printing on very good paper (in "standard" and even better on "premium" at very low cost, and is blissfully user-friendly to work with. Beware tho - plain "lulu.com" is totally different. If you just want books for yourself, or to sell to bookstores yourself, go to xpress.lulu.com, NOT lulu.com, that one is a nightmare.


I am wary of Amazon. My first novel went live in e-book and printed formats through KDP. On my Facebook page I had eight people who purchased the printed 6x9 tradebook through Amazon wanting me to sign it. I check with my stats and it says I have sold only five paperbacks. I email them with the discrepancy and they say, "No. our records are right." How do we know? They control everything in the process and we have to take their word for it. It would take nothing to add a bit of code that skims off a few… Read more »

Jill R.

Amazon is so netorious for writing the problem off. I despise working with them but have to at my job,


I hate Amazon for so many reasons. They robe authors and publishers alike, and ge away with it as all the millionaires do. This is Trump's new "Great Amemrica." It's great for all greediest and richest few people, but not so great for decent people) What I hate most about Amazon is that when you go there with the plan to buy a new book, they immediately try to sell you a USED copy dirt cheap. This means they get that money, whatever it is, and the author gets NOTHING. This is an outrage, and unethical, but legal. It;s just… Read more »


Another option is Lightning Source (also Ingram) if you fall into the category of small publisher by publishing others' books. There is no set up fee, no revision fee, and the first year distribution is free.



Diane Frances Elliott

I am both traditional and self published. I just received my first shipment of books from Ingram. They are exactly as we designed them an are beautiful.

Diane Frances Elliott

I'm new to this. Just published with Ingram and finding my way.

Tesia Blackburn

I've had great experiences at Ingram. I've published two books with them and I'm very happy with the results. True, the learning curve is steep but the quality of the book is great. I opted to use a professional book designer after I did the rough first draft. The pro only cost me $100 and was well worth the effort. The book looks and feels great. I've had tons of compliments on both books. They sell on Amazon and through Ingram's distribution network and I get royalties every month. What more could I ask for? Check out the listing on… Read more »

Theresa Norris

Can you share your book designer contact information? Your books look wonderful! I am beginning a new project and hope to imporve on my first! Thanks Theresa Davis Norris, Our Family, LULU PUBLISHING

Joanne Koenig-Macko

I published a 6x9 book with Book Baby last Fall and was very pleased. My ink is not glossy as was described here. The cover is amazing in gloss. For an extra fee, they got the book to all the major distributors and provide a website for your client to order from where you get a higher percentage back than anything sold on Amazon. The ISBN code was the least expensive. I have to wait 90 days to get paid from any books sold on Amazon published through Book Baby and no way of knowing what Amazon actually sold so… Read more »

Sarah Fletcher

Thank you for a very helpful article. I'm putting together a short story collection. My main concern is that I also illustrate, so I have done cover illustrations for each story and wanted to include these cover pages throughout the book - that is, it would be more visual than your average short story collection. So based on the advice in your article, I should go with Blurb to get these images printed nicely. I have used Blurb before for poetry books, just for myself or for gifts so far. I have had a fair bit of trouble with their… Read more »

Chip Miller

I have a heavily illustrated book on a Chinese martial art. I would like hardbook (a few copies for organization members) and widespread digital and paperback distribution. It seems that using Blurb to publish would be the best first step. Is it possible to take the book after it is published and then have KDF handle distribution and POD?

Thanks for your help and insight. This blog was a splendid find.

Victoria S Wright

What are "doublons?" Assuming this is a typo in the article??

Martin Cavannagh

Haha, a typo indeed. Now corrected — thanks, Victoria.

Luci M.

I am having an absolutely terrible experience with Blurb. I chose them originally because of their focus on books with illustrations/photos. The first book I had printed with them was great, so I submitted another book and a slightly revised edition of the first. The second book I did had ink-spotted pages in about 80% of the books I ordered, and a greyish tinge to the cover. But the second edition of the first book is a real nightmare. The margins range from 1/16-3/16 off and the rabbit on the cover (same file as first book with only a word… Read more »


Uh ... Lulu?

Martin Cavannagh

A Lulu review is coming real soon!

Sylvia Saxon

Thanks for this article. For years I used CreateSpace though Amazon. It was easy and seamless to publish through them. I bragged and voluntarily promoted them to anyone who would listen. THEN the changed the Kindle platform and Createspace went away. I HATE the new format. This is why I found this article. I would love to find a POD publisher that ISN"T KIndle.

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