Guides • Understanding Publishing
Last updated on Feb 10, 2025
How Much Does It Cost to Publish a Book in 2025?
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Dario Villirilli
Editor-in-Chief of the Reedsy blog, Dario is a graduate of Mälardalen University. As a freelance writer, he has written for many esteemed outlets aimed at writers. A traveler at heart, he can be found roaming the world and working from his laptop.
View profile →The cost to publish a book fluctuates substantially depending on your chosen route — self-publishing versus traditional publishing. Self-publishing can cost between $2,940 and $5,660, while authors using traditional publishing generally face no direct publication fees, though marketing can represent a substantial cost.
The self-publishing costs come from over 230,000 recent quotes submitted by thousands of freelancers on Reedsy — some of the most experienced and skilled professionals in the publishing world.
The cost to self-publish a book can vary widely depending on your genre, word count, and the services you need — from editing and design to marketing. In this post, we’ll break down the average prices for each major stage of the publishing process.
ℹ️ While the numbers presented in this post are based on real market data, they are still only indicative of the final price tag, not a guarantee. Ultimately, the best way to determine your book's costs is to send a request to professionals and evaluate their specific offers.
Editing: $2,000–$4,720
The cost of professional editing for an 80,000-word book ranges between $2,000 and $4,720. The lower end of the price range assumes that you have only had one round of copy editing done, while developmental editing would set you back a bit more. The upper range reflects the cost for a manuscript that undergoes a comprehensive editing process that includes both services.
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Calculate the average cost of editing services for your genre.
Editorial Assessment
Developmental Editing
Copy Editing
Proofreading
Editing is a critical investment that improves every aspect of your manuscript, including the structure, plot, dialogue, language, tone, grammar, and the overall quality of your writing. By having it professionally edited, you make sure that your work is ready to hit the shelves.
Q: What steps can authors take before hiring editors to reduce editing costs while maintaining quality?
Suggested answer
Share your finished work with a range of trusted people, ideally those who are your target readership (not only people you know). These are called beta readers, test readers or advanced copy readers. Have a few questions prepared for your blindspots (Is character A convincing? Is there enough/too much cross-referencing to the glossary? Am I overusing any words? What do you think of the X, Y, Z? Is the dialogue in Chapter X convincing?). Rewrite your draft with brave attention to the feedback, but keeping true to your author's voice, and then send it to a professional editor.
Alex is available to hire on Reedsy ⏺
There are several things authors can do to help manage editing costs before hiring a professional. First, thorough self-editing can make a big difference—addressing obvious typos, inconsistencies, and tightening your prose will reduce the amount of work needed later. Tools like Grammarly or ProWritingAid can be useful for catching basic errors and improving clarity. Involving beta readers is another great step; their feedback on character arcs, plot holes, and overall flow can help strengthen your manuscript before an editor even sees it. It's also important to know what kind of editing you need—whether it's line editing for style and clarity or just a final proofreading pass—so you're only paying for what truly benefits your work. Consistent formatting and sharing any specific style preferences can further streamline the process. By preparing your manuscript, you ensure that the editor’s focus remains on enhancing your story's impact, rather than errors you could've fixed on your end, ultimately saving time and money.
Eilidh is available to hire on Reedsy ⏺
To help manage costs as well as to speed your book to completion, you can familiarize yourself with the various kinds of editing and target your request accordingly. Reedsy has some great educational material on this. I've noticed that many authors will check both "copyediting" and "proofreading" but often that's because they think they're synonymous. They're related, but not the same. The same editor could probably do both or either, but you shouldn't have to pay for two stages if you only need one.
Eric is available to hire on Reedsy ⏺
If you’re not familiar with the different types of editing, here’s a quick breakdown with average prices for an 80,000-word book:
Editing service |
Description |
Average Cost |
Editorial Assessment |
A comprehensive review for early-stage rewrites, providing a report on story, structure, commercial viability, and suggestions to guide your rewrites. |
$1,920 |
Developmental Editing |
A nose-to-tail structural edit offering recommendations on characterization, plot, pacing, and craft, including in-line suggestions for authors who've taken their book as far as possible by themselves. |
$2,720 |
Copy Editing |
Detailed sentence-level revisions focusing on prose clarity, eliminating repetition, and correcting inconsistencies to fine-tune the manuscript. |
$2,000 |
Proofreading |
The last step in editing focuses on catching spelling, grammar, and punctuation errors and ensuring consistency. |
$1,440 |
It’s strongly recommended that you go through the editing process in this order. It'll save you from having to backtrack and pay more later down the line. If, for example, you decide to get a copy edit, but you discover that you have broader issues and have to rewrite whole sections of text, you will not only have to pay for a developmental edit, but you will also probably have to pay for a second copy edit once the rewrite is done.
Q: What type of editing is essential for self-published authors to ensure the quality and professionalism of their book?
Suggested answer
I like thinking about the different editorial processes in terms of how a house might get built. So a developmental edit is really going into the essentials: getting the foundations right, doing the electrical wiring, laying the bricks, building the house. A copy-edit would be about making the house liveable: installing the kitchen, carpets, blinds, the wallpaper. The proofread would be when everything is in place and you want to do a final deep clean, vacuum, sweep.
I think it really depends on the author and their strengths, but authors work so hard and so long on their books that I think it's almost impossible for them to do the final two stages - copy-edit and proofread - with any kind of objectivity. They've seen those words on the page so many times. A fresh pair of eyes here is invaluable.
Thalia is available to hire on Reedsy ⏺
When you’re self-publishing, developmental editing and line editing are crucial steps to consider if you want to put out a professional, high-quality book.
Developmental editing dives into the structure of your story—checking for plot consistency, pacing, character development, and overall narrative flow. It makes sure your story holds together, that characters make sense, and that everything from start to finish engages readers. Without it, even a great concept can fall flat if there are plot holes or confusing elements.
Line editing goes a level deeper, focusing on how your story is told. It improves the clarity, flow, and style of your writing. A line editor will help tighten up sentences, enhance your voice, remove repetitive wording, and make sure every sentence shines.
For self-publishing authors, at least one (preferably both) of these edits are worth the investment. It’s what transforms a good idea into a book that readers can’t put down. Skipping them risks putting out a story that might be inconsistent, awkward, or just not polished enough to compete.
Even if you can only afford one major editing service, try to follow it up with a proofread to make sure it's as polished as possible.
Eilidh is available to hire on Reedsy ⏺
Your final costs will also depend on the state of your manuscript — you can expect to pay less if you go through multiple rounds of revisions rather than handing in a super-rough draft.

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There are two other editing services you may want to consider:
Indexing: $1,680 on average
If you’re publishing nonfiction, your book must include an index: an alphabetical list of sources, studies, and people you mentioned, referencing the pages where you mentioned them. It’s a laborious, time-consuming process that’s commonly outsourced to a professional.
Query Letter Review: $320 on average
If you’re pitching your book to agents, you can increase the chances of getting noticed by having a professional editor assess your query letter, offering advice on its structure, tone, and content to make it more compelling.
Your genre affects your editing costs
Genres requiring more intensive editing and research usually result in more expensive quotes.
Q: Beyond word count, what factors influence editing quotes and pricing?
Suggested answer
For me, word count and quality of the manuscript are equally important in setting pricing for a copy editing assignment. I like to introduce myself to a potential author client with a sample edit of about 1000 words of their sample manuscript. I time how long it takes me to do a decent line edit on that passage, which, with rare exceptions, allows me to predict fairly accurately how long the entire project will take, factoring in two iterations and possible adjustments after the author has returned any suggested rewrites. For this reason, I have sometimes advised first-time authors to consider doing more self-editing (I might suggest particular points to focus on) before they turn a sloppy manuscript over to an editor, explaining that it will save them money as well as aggravation and result in a book that is more truly their own.
Doreen is available to hire on Reedsy ⏺
Apart from word count, several factors influence how editors quote for an editing project.
One major consideration is the type of service being requested. For instance, line editing, which focuses on enhancing sentence structure, clarity, flow, and style, requires more detailed attention and time compared to basic proofreading, which is primarily about correcting last grammar, spelling, and punctuation errors.
The condition of the manuscript is another key factor; a polished draft may need fewer adjustments, while a manuscript requiring heavy edits will involve more in-depth work. Editors also factor in the number of rounds of edits included in the quote—some projects may require multiple rounds of feedback and refinement, which will impact costs.
Additionally, the turnaround time plays a role, as expedited projects often demand concentrated focus and dedicated scheduling to meet deadlines. Altogether, these variables ensure that quotes are fair, tailored to the project's unique needs, and reflect the scope of work needed.
Eilidh is available to hire on Reedsy ⏺
Word count and type of service (developmental edit, editorial assessment, copy edit, proofread) are my only metrics. (I used to also go by genre, but I decided to just streamline my process by sticking to word count and type of service.)
Brett is available to hire on Reedsy ⏺
For example, Historical Fiction requires a strong focus on fact-checking and historical accuracy. Fantasy and Sci-Fi books often require reviewing complex new worlds, magical or political systems, and sometimes invented languages. Plus, they tend to be longer than the average book.
Biographies and Memoirs must strike a delicate balance of factual accuracy and engaging storytelling, while Nonfiction books require an editor with expertise in the book's specific subject matter and thorough fact-checking, further contributing to higher per-word editing rates.
Picture books, despite their short length, demand impeccable storytelling and age-appropriate wording, with each sentence undergoing thorough scrutiny. They have the highest cost per word, but overall they cost much less than other genres. For more details, check out our dedicated post on the cost to publish a children’s book.
Before we continue, a word on traditionally published books…
Traditional publishing isn’t always cost-free
If you plan to traditionally publish your work, you won’t be expected to pay a single dime out of your pocket. In fact, not only do publishers cover all costs to get your book ready to hit the shelves, but they also pay you an advance on royalties. That said, some authors still choose to pay for a few editing or marketing services independent of their publisher.
Submitting to agents and publishers doesn't require a perfectly edited manuscript — just one with potential. So, if you're confident in your book after several rounds of self-editing and positive feedback from beta readers, you're ready to pitch it! But if you've already faced multiple rejections or still feel unsure about your story, you can consider either an editorial assessment or developmental edit.
Moreover, if your manuscript is solid but you feel your query letter isn't effective enough, you can have it reviewed by editors and former agents.
Q: How do you adapt your editing approach to different genres and client expectations?
Suggested answer
Re. client expectations, before the work, practical goals need to be established.
I spend a lot of time with clients before offering bids, a lot of time. Call this free consultation if you wish, but since most of my clients don't know that they're about to step into the deep end of the pool, I think it's only fair that I warn them about the depth, as well as the shark infestation.
Dealing with different genres is a completely different issue.
Now, whether the book is humorous, horror, fantasy, adventure, sf, romantic comedy, or a mashup of two or more, I work with my clients to establish practical publishing goals (finding a publisher or self-publishing), and that sets the yardsticks for me to determine whether or not they measure up.
I'm personally comfortable with each of the genres I noted above, but if a client came to me with a genre-bending bodice-ripping romance, I'm probably not the right guy for the job.
Lee is available to hire on Reedsy ⏺
I work on picture books, novels, memoirs, and non-fiction, so I have a lot of different approaches in my pocket, ha. For picture books, it is much easier to do multiple rounds of edits, and most of my clients choose a multi-round package. That means I move from overall feedback down to line notes as the project progresses. I try to take a similar approach to longer projects, though I don't always get to see more than one draft. I'll often include taking a second look at a short excerpt--normally the beginning--in my editing package.
In term of client expectations, if I've done my job well, these will be clear before we even start working. I am constantly tweaking the language in my sales messages and offers to clarify issues that have come up with clients in the past. I am fairly flexible in changing my approach depending on how the client likes to work. For example, one client of mine prefers to talk through all of the changes in her picture book on the phone. That's pretty rare these days, but it works great for her, and we have a lot of fun on our phone calls!
Tracy is available to hire on Reedsy ⏺
Each genre has an expectation from readers, so I edit according to the target audience and what they will expect based on the genre, title, and type of book, whether it is for children or adults, non-fiction or fiction.
Non-fiction readers of self-help, for instance, are looking to grow and learn. So I will edit this type of book for clarity, pacing, and whether or not it provides new information for readers that they are eager to learn. These types of books must also have strong takeaways and practical applications, since readers expect this from this genre.
A historical novel, a fantasy novel, or a sci-fi novel will need to allow for strong world-building. This is needed more so than in a novel that takes place in the present day.
So, having experience editing these types of books and keeping reader expectations in mind is what is needed here.
Melody is available to hire on Reedsy ⏺
Back to self-publishing, let's find out what it costs to make your book beautiful inside and out.
Cover design: $880 on average
The average price of a professional book cover design is $880. Over 50% of the cover design collaborations on Reedsy cost between $625 and $1,250. Fantasy and Science Fiction genres tend to be on the higher end, with averages just above $1,500, while Nonfiction and Poetry are usually less expensive, rounding up just above $700.
Q: How does a professionally designed cover impact the success and sales of a self-published book?
Suggested answer
I think it determines in most cases whether or not the book gets sold. Either consciously or subconsciously. Part of my job as a designer is understanding marketing and trends. I look at book covers, LOTS of book covers. And take notes. Personally I don't think I'd buy a book with an unprofessional cover. If the author didn't take the cover seriously, then what's to say the story is any better? Is this project something they just typed up and published on a whim? Or is it something they really believe in and want to make the best product possible?
Michael is available to hire on Reedsy ⏺
A professional cover plays a huge role in the success of self-published books because it’s the first thing people notice. It gives your book credibility and helps it stand out, making it look just as polished as those from traditional publishers. A great cover not only grabs attention but also sets the tone for your story and appeals directly to your target audience. In a crowded market, it can be the difference between someone scrolling past or deciding to give your book a chance.
Robert is available to hire on Reedsy ⏺
It's an enormous impact. I would say it's the single biggest factor in whether your book sells. When I see a cover that looks amateurish, I subconsciously assume that the writing is probably going to be at an amateur level as well. It's as simple as that. I always judge a book by its cover. The book may be the greatest work of the new century but if it is packaged in a way that communicates carelessness or lack of attention, then that has huge repercussions for the reputation of the work and the respect that it needs in order to sell.
Just go into any book store. Look at the new released that are elegantly designed. You immediately assume that its worth reading because the author, the publishers, everyone deemed it worthwhile to invest time in producing. That assumption is critical in getting your work out to a new audience. Humans are visual creatures. Otherwise, art, advertising, TV, the internet, social media, none of that would need to exist.
Wayne is available to hire on Reedsy ⏺
First impressions count. An eye pleasing cover ensures that the book gets picked up in the first place!
Tommy is available to hire on Reedsy ⏺

The range of quotes you may receive from cover designers can vary enormously, depending on a few key factors.
Your designer’s relative experience. A novice book cover designer might charge between $300 and $500 per project.
The style and complexity of the design. An elaborate illustrated cover (like you might see on a Fantasy novel) would cost more than one that involves working with stock images — if only because of the different skills and time requirements. To find out more about why certain styles cost more, take a look at our guide to cover design.
The number of book formats you need. While ebooks only require a front cover, print formats require attention to dimensions as well as a spine and back cover design, which can add to the cost. If you are publishing in multiple formats (perhaps even audiobook), you can expect your designer's quotes to increase in line with the additional work required.
Q: As a standard, how many concepts and rounds of revisions do designers offer in their quotes?
Suggested answer
I provide a minimum of three distinct initial concepts, each showcasing a unique design approach. This variety allows the author to explore different creative directions. Occasionally, if inspiration strikes, I may offer additional concepts, but three original designs are always guaranteed to start the process. Once the author selects their preferred concept, we refine it through up to three rounds of revisions, though many projects require only one or two rounds to achieve the final design. If multiple initial concepts resonate, we combine elements—such as typography, color palettes, or layouts—from several designs to create a cohesive and tailored final cover.
Rachel is available to hire on Reedsy ⏺
As a standard, my process includes three main stages, each with clear steps and opportunities for feedback and revisions to ensure the final design meets the client’s expectations.
For concepts, I offer three black-and-white thumbnail sketches in the first round. These serve as the foundation for the design, allowing him to select one concept to move forward with. If necessary, he can request revisions during this stage, with up to three revision rounds included. Additional rounds are available for a fee, though most clients are satisfied with the initial sketches.
Once a concept is chosen, we move to the Detailed Sketch Round, where I refine the selected design, adding more clarity and, if relevant, suggesting a color scheme. The client is entitled to two revision rounds at this stage, with extra revisions available for an additional fee. Revisions during this phase should be smaller and align with what was approved in the previous round to avoid production delays.
Finally, during the Final Cover Round, I produce the polished, final version of the design. One last minor revision round is included to ensure all details are perfect.
This structured process allows for clear communication, minimizes unexpected delays, and ensures both the client and I are happy with the final product.
Carl is available to hire on Reedsy ⏺
I’m happy to provide unlimited revisions for my clients until we create a design they absolutely love—that’s just how I like to work!
Robert is available to hire on Reedsy ⏺
Typically up to three revisions included. However, I want you to REALLY love the end product. Additional revisions are case by case :)
Michael is available to hire on Reedsy ⏺
The short answer is two per round.
I have several rounds during a project, and before I start each round, I ask for and read through all the authors' notes about what they are looking for. If I've forgotten something that they specifically asked for in the beginning, I won't count that as part of a revision. If the author has changed their mind about something or updated the manuscript in a way that requires changes to the artwork, that will count as a revision. After two revisions, I will do more, but it will be at an additional cost.
I send my clients a PDF of my work process before we start a project. It outlines all the steps/rounds in the project and the revisions allowed in each. It also goes over the additional fee that will be added to the project budget if the revision amount is exceeded. It's important to always be on the same page from the very beginning about this. If an illustrator doesn't mention revisions, it's something I would bring up before starting a project. It's frustrating as an illustrator to have endless revisions without additional pay for extra time spent on the project. It's also frustrating for an author to suddenly be asked to pay more when they weren't aware that was the expectation.
Danika is available to hire on Reedsy ⏺
I supply a minimum of 3 different concepts but I often give a few more if the books subject has inspired me or I've come up with more valid designs than the standard 3.
I carry out 3 rounds of revisions to the client's chosen preferred front cover option. Another 3 rounds for the combined back cover and spine. And if I'm commissioned to design the interior, 3 rounds to revise that too.
Wayne is available to hire on Reedsy ⏺
I think my method is a little different from most as I offer different rates depending on how much/how often the client wants to potentially make changes/revisions. Sometimes a client is happy for me to describe how I envision each illustration, do very rough sketches (stick-man level!) and then leave me to outlining, painting etc until they get the final image. Other clients want to see the final outlines (second stage); while others may want to be able to make changes even once I've painted (this is usually only clients where the characters in the book are people they know, I've found).
So each rate has a different number of rounds of revisions included. The higher the rate the more rounds of revisions. Most authors go for the mid-rate, which includes revisions at sketch stage, and at final pencil outline stage.
Siski is available to hire on Reedsy ⏺
I usually invite the client to give feedback at every stage of the process, thumbnail, sketch and final, ensuring that there's no miscommunication throughout. If there is a situation where the feedback stage becomes drawn out, I limit myself to a maximum of two rounds of revisions before additional fees get added. However, I try to remain flexible when responding to client feedback, with my goal always being to end up with a result the client is happy with. Extra fees are normally only added if the revisions cause serious delays or are outside the scope of what the client is paying for.
Torbjörn is available to hire on Reedsy ⏺
Get an amazing cover from a pro designer

Veronica S.
Available to hire
I'm a Senior Designer and Art Director with over 15 years experience in Publishing Design and over 8 years experience in Marketing Design.

Patrick K.
Available to hire
I am a book cover designer with over 20 years of experience, both as a in-house designer in major publishing companies and as a freelancer.

Florin E.
Available to hire
I am a professional editorial illustration artist and graphic designer, creating a wide range of graphics that can be used for any project.
However, the cover isn't the only part of a book that requires design.
Illustrations: $1,540–$4,950
If you’re a children’s writer, you may need to hire an illustrator to bring your words to life. The cost to hire a freelance illustrator for a 24-page children’s book ranges between $1,540 and $4,950. Again, the final quote will depend on the illustrator’s experience, the number and type of illustrations you need and so on, so the best way to figure out the number for yourself is to request an actual quote from a professional.
There are other types of books that may require illustrations, such as Fantasy and Middle Grade, which sometimes include interior illustrations to enhance the narrative. This could include worldbuilding maps or some story scenes, like John Tenniel’s drawings in Alice in Wonderland. For Fantasy illustrations, you can expect to pay on average $1,900 while for Middle grade novels around $2,300.
Q: How do you collaborate with authors to ensure your illustrations align with their vision?
Suggested answer
Working with authors means making sure the illustrations match their vision while staying true to my style. Here’s how I make that happen:
They come for my style – My portfolio does the talking. I keep it fresh and up to date, so when an author reaches out, they already know what to expect. This keeps our creative visions aligned from the start.
Visual brainstorming – We dive into the project, discuss ideas, and swap references. Mood boards, sketches, inspirations—whatever helps us get on the same page.
Open process on Miro – I share my progress on a Miro board, where the author can follow along, give input, and be part of the journey. This keeps everything transparent and collaborative without disrupting my workflow.
In the end, I want the final illustrations to feel natural and exciting for both of us.
Evgenia is available to hire on Reedsy ⏺
It's important to remember that every author is different. Even if an author has worked on their book for months, if not years, and has a deep understanding of places, characters and content, it doesn't always mean they know how it should look. Other times the author knows exactly what they want.
Often an author has prepared visual references and described their project in detail in their proposal. But others can be less sure. Either way, I will want to pick their brains and try and get as much information and hopefully relevant picture references from them as possible. This could be other illustrations, art or books they like, but also experiences and situations that have inspired the book that they think are relevant. I may also suggest some references here if I think it can help. If the author is unsure at the start, then this process will help them find a visual idea that we can build upon.
Then the next stage is to find a coherent look and style from this material that can work for the project. To do this I will narrow down the references to find a core idea by making a number of sketches and mockups of characters or scenes with references for colours, lines, light or textures that we can discuss. It's good to give this phase a little extra time to ensure we both understand what I am aiming for in the visuals. It may take a couple of variations but hopefully we can agree on a look that we are both happy with. I want to make illustrations that match their vision but also need to be sure it's a look that I am comfortable making that's not too far from my personal style.
After this, and if its a bigger project with many illustrations, then it can be a good idea to choose a 'typical' scene from the book and make a single, finished illustration for approval that can be a style reference for all the rest.
Even if we both agree on the visuals, it's still important to me that the author can follow the progress throughout the rest of the project to avoid any problems or disappointment at the end. This doesn't mean the author has to give a critique of everything I make, but it's good to confirm my work feels right for them and see if there are details that they want to change.
In short its a process of respect, understanding and guidance from both parties that leads to a successful visual interpretation.
Ben is available to hire on Reedsy ⏺
When an Author sends me their text, my first step is to produce a written visual layout on their text. So for each page I will write in red my idea for the page or spread. This is solely for me to begin researching any reference I need and collect this into a folder to refer to later.
I will then produce a rough layout of each page, very loose, quick sketches to convey the action and composition of the scene, I will do this for the whole book. Then all the text and rough sketches go into a PDF which is sent to the author for notes. This way, we can agree overall composition, make sure it flows well etc, but also, we can make changes easily. So when I move into producing the final artwork, we are both as prepared as can be. There will inevitably be further changes for the final art but this way, they tend to be minimal. It's about setting the ground work early on so the client knows what to expect.
Rich is available to hire on Reedsy ⏺
Book interior design: $710 on average (...or $0)
The interior design of a book, also known as typesetting, can usually be done for free. For any type of book that is primarily words, like a novel, short story collection, or nonfiction title, you can get professional-grade results using the free Reedsy Studio app.
However, if your book requires a lot more specialist formatting — for example, a cookbook or an educational book packed with pictures and graphs — then you may need to invest in a professional book formatter. Around 50% of book interior design projects on Reedsy cost between $450 and $1,190.
Once your book is all polished up, the next type of cost to consider is printing costs.
Printing: $0–$295
If you’re going to publish your book independently, you're likely going to use print-on-demand book services that only produce and ship copies when customers buy them. On most of these services, you can list your book for free, while the printing costs and distribution fees are subtracted from your sales revenue, meaning there are no upfront costs involved.
However, there are a few other costs to consider…
ISBN barcode: $0 to $295
Several services, from Amazon to Draft2Digital, will offer you free ISBN barcodes, but if you’re planning to distribute widely on both Amazon and other platforms, and you want to maintain control over your work's distribution rights, we recommend buying your own. The cost for acquiring ISBN numbers independently is $295 for a bundle of 10 (you’ll need different ISBNs for different formats) or $125 for a single ISBN.
Speaking of different formats, you may want to create an audiobook version of your book.
Audiobooks: $50–$2,000+
The production cost of an audiobook varies depending on the path you choose from the three available options. First, you can hire professional narrators, who typically charge between $200 and $400 per hour and can record about 8,000 words in that timeframe. So, for a manuscript of 80,000 words, the cost would range from $2,000 to $4,000. On platforms like ACX, you can choose not to pay upfront, but split your royalties 50-50 (or negotiate a hybrid solution).
You could also record the audiobook yourself, though renting the studio and necessary equipment may end up costing you a similar amount. Lastly, for those willing to trade quality for savings, AI narration tools are available for around $50/month.
The next costs to consider are those to promote it.
Marketing: $60–$1,750
While paying for marketing is optional, and you may opt to do it yourself, without marketing the reach of your book will likely be limited. That's why many authors treat marketing as an investment and hire professionals to maximize their book’s chances of success.
Q: How do book marketers identify an author’s audience and market positioning?
Suggested answer
A marketer helps an author find the market positioning for their book through a combination of industry knowledge and research.
There are two types of comparables I look for when doing a market positioning report. The first is popular titles in the traditionally published world that has an audience profile, genre, and style similar to my client's. The second is successful self-published authors with a decent readership.
The first is useful for figuring out how to communicate with the audience. The second is very useful for seeing what strategies are working. Often there are many unknown factors (such as the author's personal network or success in other series) but there's much you can learn by researching the strategies of a true comparable title in the indie publishing space.
Once the good competitors are identified, I look at their sales ranking, web presence, and do a little snooping to see how and where they advertise. This is also useful for pricing strategies. I can also identify additional competitors by looking at who those indies compare themselves to.
Robin is available to hire on Reedsy ⏺
Author website and newsletter: $60–$500/year
One of the cornerstones of book marketing is building your author website and newsletter list so that readers can easily find you and receive direct updates from you. Overall, you should set aside a budget between $60 and $500/year to host and manage an author website and newsletter. The costs vary significantly depending on the services you use and the size of your following. For example, the email provider Mailchimp is free for up to 500 contacts, but it quickly gets expensive once you surpass that.
Here’s a quick breakdown:
Service |
Examples |
Cost/year |
Domain host |
Namecheap, GoDaddy |
$8–$12 |
Website builder |
Wordpress, Squarespace |
$48–$300 |
Email marketing platform |
Mailchimp, ActiveCampaign |
$0–$300 |
If you are not tech-savvy and dread the idea of building your website on your own, you can always hire a web designer. On average, the cost to have a web designer create your author website from scratch is around $1,750.
Q: What topics should authors cover in their newsletters to keep readers engaged and build a strong following?
Suggested answer
Authors can write about a lot more than just their book! Ideas to write about are:
- Top 10 favorite books - Write a blog post about your ten favorite books and then share it with your newsletter audience.
- Behind The Scenes - This is a broad category. You can write a newsletter about how you got the idea for the book, or about how certain characters came to be, their motives or any backstory that may not have been mentioned.
- Appearances and events - This should go without saying, but letting your audience know about any scheduled appearances in person or online is great to share with your mailing list.
- Ask them something! - Make your audience feel important and seen by asking for their input on something. Make sure it's something that you really want to know because the public can sometimes surprise you!
- In Depth Bio - You can write a more in-depth bio and share it with your audience. This pulls back the curtain and allows your fans to learn more about you, further strengthening their interest and trust in you / your author brand.
- A Short Story - Write a quick story and share it with your subscribers. Giving away free content is critical to gaining and keeping customers/fans these days.
This is just scratching the surface. I hope this has sparked some ideas of what authors can write newsletters about.
Chad is available to hire on Reedsy ⏺
Editorial reviews: $50
Editorial reviews are a potent word-of-mouth marketing strategy that can help you sell more copies of your book during the launch phase, before readers start reviewing it. Although it's possible to receive these organically, opting to pay for a review before your book's launch can help with making the first sales, as it will give you quotes to put in your blurb, on your sales page, or on your cover (if you do it early enough). On Reedsy Discovery, you can submit your book to hundreds of reviewers for $50.
Targeted digital ads: from $5/day
Digital advertising is one of the few ways indie authors can quickly reach new audiences. If you’re fairly good with ‘the interwebs’, you can learn some of the basics of ad testing with our free courses on Facebook ads (here) and Amazon ads (here). You can test out your potential audience with a $5 daily budget on Facebook and Amazon ads, then scale up your budget once you see some success.
Price promotion slot: $15–$120
You can also run a price promotion to temporarily discount your ebook to drum up some interest. While that’s free to do, you need to make sure people will know about it! For that, you may want to pay for listings on free/discount book sites that alert voracious readers to your promo. The actual cost will vary depending on the size of the promotion site and how competitive your genre is, but it’s usually under $100.
Q: What aspects of book marketing should authors focus on learning and handling themselves to save money while promoting their work?
Suggested answer
Marketing a children’s book doesn’t have to require a huge budget. Being selective with where you are focusing your efforts, time, and budget will help maximize your return on investment. This can be getting testimonials from an author's own network, mazimizing your discoverability on Amazon through precise categories and keywords, and targeting special interest group for endorsements or bulk buys. For instance, if a picture book is about aviation, contacting aviation museums, organizations, and stores would be a great start. For kids books, reaching educators and librarians is important for word of mouth and for in-person event opportunities. Positive feedback from a teacher or librarians gives a book credibility and validation and lets families know this book is vetted, so to speak, and worth purchasing.
Tara is available to hire on Reedsy ⏺
Hiring marketing experts: $665–$1,180
Finally, if you don’t have the patience or time to learn about marketing strategies, or if you really want to invest in your marketing, you can hire a book marketer who can help you with different services. Here are the main ones and their average cost.
Service |
Description |
Cost |
Receive a comprehensive marketing plan based on the best channels that are likely to work for your project. |
$1,180 |
|
Learn to set up your ad campaigns and how to maintain them. |
$910 |
|
Get your book’s metadata, keywords, and product pages optimized. |
$665 |
|
Create a mailing list and learn to grow your subscribers. |
$840 |
These services not only help you boost your launch, but they will give you the skills to continue your marketing efforts on your own. Even traditionally published authors often use these services, as publishers often create a minimal marketing plan and then abandon projects that don't sell.
🚨 Be careful: Indie book marketing is a grind. Anyone who offers a ‘magic bullet’ solution that promises you success with no work is likely scamming you.
Other potential book publishing costs
Publishing a book can entail various additional costs, depending on the author’s preferences and needs. For example, you may have more expenses if you register an LLC to manage your business, use proofreading tools like Grammarly or join a course on novel writing to help you finish your manuscript.
While we won't delve into the granular details of all potential costs to avoid overcomplicating this post, we will touch on some other services authors might need, like book coaching, translation, and ghostwriting.
Book Coaching: $125–$275/session
Hiring a book coach typically costs between $125 and $275 per hour-long session, though the price varies depending on the type and frequency of the mentoring required. The coach will usually support you in crafting and completing your manuscript, as well as reaching your publishing goals.

Meet writing coaches on Reedsy
Industry insiders can help you hone your craft, finish your draft, and get published.
Learn how Reedsy can help you craft a beautiful book.
Translation costs: $5,100 on average
On average, translating a book of 80,000 words costs $5,100, though the price varies depending on the genre. Picture books, due to their brevity, average around $150 for translation. Meanwhile, genres such as Mystery & Crime, Historical Fiction, and Contemporary Romance can approach the $7,000 mark due to their length.
Book ghostwriting: $6,500–$42,000 for nonfiction books
Finally, if you have a great book idea but don’t want to write it yourself, hiring a ghostwriter is an option. However, be prepared for a significant increase in costs, as ghostwriting is a premium service. Again, your genre will significantly impact your costs. Read our comprehensive posts for a detailed breakdown of the costs of ghostwriting.
Q: What additional costs can ghostwriting clients expect on top of their original quote?
Suggested answer
Just the ghost's travel costs, and then the costs of publishing.
Andrew is available to hire on Reedsy ⏺
Most clients begin to gather quotes for publishing a book and start with the writing, since that's the first step. A ghostwriter will provide a quote for their work required to gather background information, interview the author and related characters, draft chapters, and then edit the chapters for hand-off to the publisher.
From there, the author can choose to work with a one-stop-shop publisher that will handle copyediting, proofreading, cover design, page layout, indexing, printing, and distribution, or they can look for individual professionals who will complete each of those tasks. In that case, each professional will provide a quote for the cost to engage them. The total can range from a few thousand dollars on top of the ghostwriter's quote, to tens of thousands of dollars, depending on any ancillary marketing services you may choose to invest in.
Marcia is available to hire on Reedsy ⏺
That's quite a bit of math to work through! As it turns out, the expense of self-publishing a book really depends on what you're able and willing to spend, alongside your literary ambitions. Publishing your book on a budget is an option, but you can also invest significantly in it to increase its chances of success.
For the last part of this guide to self-publishing, we'll look to the stars and meet some authors who have found great success as indie publishers.