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Last updated on Mar 17, 2023

How to Design a Book Cover That Stands Out In 6 Steps

If you want your book to stand out among other titles in your genre, you’ll need a world-class cover design. There’s a delicate art to designing a book cover that is beautiful, eye-catching, and marketable at the same time — which is why almost every successful author (even self-published ones) collaborates with professional designers to bring their book to life. 

In this guide, we’ll teach you how to create a wonderful cover that readers can proudly display on their shelves. Here’s how to design a book cover in six steps:

1. Gather book covers you like

The best way to start the process is by collecting ideas and inspiration from images, illustrations, and other book covers you like. Designers appreciate it when a client gives them a creative direction while still leaving room for them to bring their talent to the table. 

Besides your own bookshelves, there are several places you can look for inspiration, such as: 

Bookstores. There’s nothing quite like entering a bookstore and getting lost amongst the shelves, seeing which book covers naturally draw you in.  You may roam the shopfloor and see the range of what’s on offer, but pay particular attention to the section where your book would be shelved (based on your genre or category). The books there are both your inspiration and your competition. 

Amazon. Browse Amazon's book page to find books categorized by genre, bestsellers, “best of the month”, and so on. Take note of covers that stand out based solely on the thumbnail cover, as a big portion of your book sales will likely come from Amazon and other online retailers. 

Online galleries. Other wells of inspiration include the Book Cover Archive, Reedsy’s book cover gallery, and Dribbble, where you can search for designs using the book cover tag.

Social media. You can lose yourself for hours, blissfully browsing through Instagram accounts like booksandlala or Astrid Ortiz’s collection on Pinterest, where book fans can collect their favorite jacket designs.

Screengrab of a book cover gallery on Pinterest
Screengrab: Astrid Ortiz’s collection Pinterest

Take note of the types of covers that capture your attention, as well as photos and illustrations that you think may fit your title nicely. You can take screenshots, save the titles in an Amazon list, or create a collage using tools like Milanote

As mentioned earlier, it’s important to watch for designs in your book’s genre to try to spot common tropes. 

Pay attention to your genre’s tropes

You don’t just want your cover to look pretty; you also want it to be well-positioned for market success. That often means it needs to feature some of the visual cues your readers expect to see in your genre. For example, at the time of publishing, a common motif on the covers of crime novels is a dark house with a lit window and a blue and yellow color scheme. This is what we call a genre indicator.   

A collage of crime novels' covers with similar design tropes
Source: Caustic Cover Critic

There are tropes for almost every genre. For example, romance and cozy mystery often feature illustrated designs, while it’s standard for paranormal fantasy novels to include a realistic character on the cover. While you shouldn’t blindly follow these trends for your own cover (as you might run the risk of blending in too much and going unnoticed), it’s good to have a sense of what they are. 

Overall, it can be tough to stay on top of book cover trends and know how to wield them in your favor, while also coming up with an original concept, which is why you may want to work with an experienced, professional designer who can take your ideas and run with them.

2. Search for experienced cover designers

With the help of free design tools like Canva and Adobe Express, it’s now easier than ever for self-publishing authors to create their own covers. By the same token, heart patients can 3D-print their own pacemakers these days, but it’s highly inadvisable. If you want a world-class cover that gives your book a real chance to compete on the market, there’s no way around hiring a professional designer.

Cover for the book "Island of Gold"
Cover designed by Patrick Knowles.

For the best results, you’ll want to seek out someone with professional experience and a proven track record in the industry. Someone who can balance unique concepts with all-important genre indicators, and who can design a cover that communicates, at a glance, what your book is about.

💰Do professionally designed book covers actually drive more clicks and sales? We ran a test, and found that, on average, they lead to a 35% increase in book marketability.

You can find designers and illustrators for hire on marketplaces like Fiverr and Upwork 一 but if you’re looking for specialists with decades-long careers and experience at major publishing houses, look no further than Reedsy's marketplace.


Get an amazing book cover

Let readers judge your book by its (professionally-designed) cover.

Someone whose aesthetic you love

Wherever you hire your designer, you should be able to check out their portfolios to gauge their styles. Start shortlisting professionals whose artwork you’d be proud to feature on your cover, keeping a focus on selecting those familiar with your genre. 

Screengrab of 3 designer profiles on Reedsy's marketplace
Some of the 300+ designers available for hire on Reedsy’s marketplace.

Once you’ve found a few suitable candidates, reach out to them to make a connection. If they are available and open to collaborating, you’ll need to figure out the details of the project, like budget, timelines, deliverables, and more. 

3. Share your book details in a brief

To communicate to the designer what your book is about and other basic information, you'll need to fill out a cover design brief. The brief can vary, but to avoid any miscommunication, you should aim to provide the following information: 

Target market. First, you’ll need to specify what genre your book falls into, and define your target audience’s demographics (e.g. women between 25-45 years old, or teenagers between 13-18 years old). 

Book synopsis. Then, send them a book synopsis 一 a summary that allows them to understand the story arc and the main motifs of the book 一 since it’s unlikely that they’ll find the time to read it in full.

Main characters. You’ll also need to provide some background information about the main protagonists of the story, emphasizing their most important external and internal traits.

Cover elements. You may also want to communicate what kind of cover elements you’d like to include, such as the book size, title, tagline, reviews, or other details.  

Design inspiration. Finally, you should link to the 5-10 book cover designs you collected in the first step of the process, as well as share additional mood boards or image folders you’ve put together for inspiration.

Take some time to fill out the design brief with all the information you deem relevant 一 it will serve as a roadmap for the designer to accurately capture the book’s essence.

⏳Top tip: On Reedsy’s marketplace, you can save time and get a range of quotes by submitting your brief to up to five designers at a time.

After you submit your brief, you’ll receive a range of quotes that will depend on variables like the designer’s experience, the complexity of the design, the number of “design rounds” you’ll ask for, and so on. You can learn more about the average cost of hiring a pro designer in our guide on the cost of self-publishing, or by taking our quiz below.  


What will it cost you to get a professional book cover?

Find out here! Takes 30 seconds.

Once you’ve evaluated the various collaboration offers and chosen the professional who best fits your project, it’s finally time to get the creative process going, starting with identifying the main focus of the cover. 

4. Nail down the cover’s main concept

Going from a brief to a beautiful, unique, and polished artwork is not a linear process 一 it’s a creative effort that requires a synergetic collaboration between you and your designer. 

The first objective is to figure out what the cover’s basic concept should be, or, as the designer might ask: What’s the feeling you want someone to have when they first see your book? To arrive at an answer, you may be asked what are some emotions that best describe your story (e.g. mysterious, hopeful, dark) or what are some key elements of your story (e.g. a location, or a symbol).

For example, author Susanna Oreskovic worked with Reedsy designer Sarah Lahay for the cover of her memoir Expedition to Mystery Mountain 一 an adventure story in which she and five fellow climbers re-enact a 1926 expedition, right down to the vintage gear. 

Three different concepts for a book cover for an adventure book
Some of the first iterations of the book cover for Expedition to Mystery Mountain

The first cover iteration is inspired by the expansive feeling of exploration, represented by the view from the top of the mountain. The second one brings the focus “closer to the ground” by shifting the perspective and including an outline of the wilderness, and highlights some of the keywords that came up in the design process, such as “camping”, “bushwhacking”, and “down-to-earth”. The third iteration delves even deeper into the narrator's perspective: straight into the bushes and trekking through the valley (represented by the silhouette of the Devil’s club leaves, the predominant plant in the location where the story is set). It also includes some iconic clothing, like vintage boots and a red scarf. 

Each concept captures the story from a different perspective. Ultimately, the author chose the third design direction because it better matched and sold the book’s story, which is one of hardship and perseverance in the thick of the forest. 

While each designer will have their own way of working, you’ll likely go through a similar process. Once the main focus of the cover is settled, the next step is to refine it in search of the perfect cover version. 

5. Experiment with typefaces and color schemes

There are many ways of representing a cover concept: from the illustration or image you work with, to the color scheme, typography, and layout you choose 一 the possibilities are endless. So, at this stage, the designer will play around with the main concept you’ve settled on together to develop it in different and interesting ways. Then, they’ll present you with a few cover versions to ask what you’d like to keep, change, or tweak. 

To build on the previous example, in the image below you’ll find two more iterations of the concept the author chose to proceed with. The first one features a slightly different color palette, but retains the silhouette of the plant leaves, and the scarf detail. The second one has a minimal design: a compass in the middle of two Devil’s club branches. The color scheme is also much lighter, with vintage tones. 

Two similar but different iteration of the same cover concept
Same concept, different versions. 

Ultimately, as you can see below, the author opted for a mix of the two, tying together the elements she loved the most: the vintage color scheme, an iconic piece of her uniform, and the down-to-earth feeling of the Devil’s club leaves. She also picked a slightly more rounded font type, in a color combination that better matches the final design.

Cover for the book Expedition to Mystery Mountain
The final cover for Expedition to Mystery Mountain

Again, settling on the final design will take some time and a few revisions, but you’ll be amazed at the final result, and how it makes your book come to life. 

Get the rights for licenced images

The majority of book covers use licensed images from sites like Getty Images, iStock, and Shutterstock, which the designer then manipulates by adding or removing elements to create a unique piece of art. This is especially true for covers based on photography, as opposed to illustrated ones, which are often created from scratch. 

If your cover design includes licensed images, it’s at this stage that you’ll have to purchase the rights to use them. In fact, designers usually use watermarked and low-resolution images in their initial concepts until you approve the final (truly final) version. 

©️ Pro tip: As the designer usually licenses the images, you should always negotiate and confirm the license terms (and limits). If possible, try to purchase the license yourself, so that you’ll always retain the right to use the images in your published work.

Once you’re satisfied with the end result — and have a design ready to take the publishing world by storm — it’s just a matter of putting on the final touches and generating your print-ready cover files. 

6. Finalize the printing requirement

As you may have already guessed, a book cover is more than just the front cover. Before you publish, the designer will need to put on the finishing touches. In most cases, they will need to create a back cover, spine, and perhaps even flaps, to make sure it fits your intended print formats. 

Refine other cover details 

At this point, there are a few more critical decisions to make. For example, if you have a one-line review from another author or an authoritative profile, you can include that on the front or back cover. On the latter, you may also add a blurb, your author bio, logo, and leave some space for the ISBN barcode.

Back cover | ISBN
Cover designed by Cassia Friello

If you’re not sure what to include, learn more about back cover design and ask for advice from your designer 一 they’ll have plenty of tips to guide you. Once you’ve squared every corner of your cover, it’s time to finalize the files for upload and print. 

Get the correct cover dimensions

Regardless of whether you're doing an offset print, list the title for print-on-demand, or make it available digital-only, you need to get your cover dimensions right. 


For ebooks, the standard front cover size on KDP is 2560 x 1600px, while other retailers, like Apple Books, Barnes and Noble, and Kobo, each have slightly different requirements. Ebook covers should be in PNG or JPEG format, and compressed as little as possible to avoid quality loss. 

If you're publishing a physical edition, you'll also need to consider the requirements for the back cover, spine, and even the flaps (for hardcovers). In particular, it can be tricky to get the spine right, since it depends on the book format, binding type, paper stock, and page count you choose.

Luckily, every major digital and print provider will provide authors with a way to calculate their book cover dimensions (also referred to as trim size). These online tools will either generate a template that the designer can upload to their design software, or provide the right specifications to ensure everything is pixel-perfect. 

Here’s where you can find those requirements for some of the biggest print-on-demand providers: 

Full cover of How to market a book by Ricardo Fayet
Dissecting the cover of How to market a book, designed by Raúl Gil.

Once you’ve checked your required cover dimensions, the designer will create and send you the print-ready PDF files to upload on your selected print or distribution service’s platform. 

Export your book cover files

You finally have it: a shiny, brand-new book cover you can use to represent your book on the shelves and across all marketing channels. Depending on what you’ve agreed on, the designer might also send you a variety of 3D mockup images to use on digital ads, social media cover photos, or on your author's website.

Mockup of the book Daughters of Men by J. Martain
Cover designed by Nada Backovic.

And this is how you design a cover from start to finish, going from a rough idea to an artwork that will attract readers' eyes, help you sell copies, and establish your brand as an author. One that, simply, you’ll be proud (oh, so proud!) to show your friends and family.

27 responses

Krystal Proffitt says:

09/02/2017 – 15:29

I used a Reedsy designer for my book cover and I was overwhelmingly satisfied with the results! I'm on a strict budget because this is my first self-published book. I was completely happy to pay around $500 for a cover that not only made me happy but has already created buzz among my Facebook followers before it's release date (2/28)! I will be using Reedsy again for collaborations in the future for sure!

↪️ Reedsy replied:

09/02/2017 – 15:45

That's fantastic, Krystal! We're always delighted to hear back from happy authors :) Best of luck with your big release!

↪️ Olga GOA replied:

02/04/2018 – 14:55

Did it help to your sales? The main question.

Michael Dunne says:

09/02/2017 – 15:49

A great place for illustrations on a budget is DeviantArt. I have worked with several illustrators to customize artwork for my eBook covers. Rather than buying an image outright, I pay the artist a "right-to-use" fee of $25-$35 that allows me full rights to use the image as a cover illustration, as well as for social media, marketing, on my website, etc. I've attached an example for an upcoming novelette. The image could've been drawn directly from the story (although it wasn't) and fit my vision for the cover exactly.

↪️ Reedsy replied:

09/02/2017 – 16:15

I'd agree with you to a certain extent, Michael. That is a really lovely illustration — and on its own, I think it captures a strong atmosphere. However, designers would likely argue that the typography and layout would be a lot stronger if handled by a professional. Their particular set of skills (to paraphrase Liam Neeson) is to create covers that will allow your book to compete alongside similar titles released by large publishers. As suggested in the post, it could be worth getting in contact with a few of professionals and seeing what they can do with the illustration you already have — I think you'll be pleasantly surprised by what they can offer in terms of quality and price :)

↪️ Michael Dunne replied:

09/02/2017 – 16:44

I understand and agree. I suppose at this stage I'm where Mr. Penny was in some respects. I like the cover and believe it's good, but know it can be better. I think it captures the essence of the story. However, I may take your advice as budget allows. It's not published yet, so there is still time :-) Thanks! MD

Jane Davis says:

09/02/2017 – 16:53

My cover for An Unknown Woman cost me £120 including the photo licences and has won two prizes of approximately £500 each, so it has paid for itself many times over.

↪️ Ruthie Urman Gronli replied:

09/02/2017 – 19:57

Cool cover, Jane!

↪️ Jane Davis replied:

09/02/2017 – 20:07

Thanks, Ruthie. I think it's my most commercial so far.

↪️ Don Karp replied:

04/10/2017 – 00:46

This is way less expensive than what's discussed in this article. How did you manage that? Who was your cover designer? And the cover won the prizes you mention, or the book itself?

↪️ Jane Davis replied:

08/10/2017 – 16:48

The cover has won two separate awards, and the book itself won Writing Magazine's Self-Published Book of the Year Award, which took every aspect of the book's production ( quality of writing, edit, proofread, typesetting, cover, etc.) My designer was Andrew Candy of Tentacle Design, which is based at Mine Art Gallery, Carshalton. Surrey, UK. I always come up with the concept and source the photos (obviously cuts down on time/ expense) and he charges a straight hourly rate, plus the photo licences. He mainly designs covers for academic books so he likes to go to town with fiction. I am not sure that he would be good for writers who don't have a clear idea of how they want their books to look. I have also used Jessica Bell for one cover and use her for all of my social media ads - her rates are also very reasonable.

↪️ Olga GOA replied:

02/04/2018 – 14:54

Your cover helps you in sales?

Rebekah Haskell says:

09/02/2017 – 17:26

"Royalty free" does not mean "free". In most instances, you will still have to license the image.

Mandi Konesni says:

09/02/2017 – 20:40

I'd never pay $300 and up for a cover. For indie authors that are self-publishing, that's an exorbitant amount that could be better spent elsewhere. Of course, that's just my opinion. My cover was $90, including print wrap and marketing photos, and it's the first thing many people comment on. I'm happy with my purchase, and will be going to the same cover artist for any future work.

dcw says:

11/02/2017 – 19:07

Good article. Thanks. Please tell your writers/proofreaders to correct any instances of "hone in on" to "home in on" in future articles.

↪️ Reedsy replied:

13/02/2017 – 09:16

Good spot. Thanks!

Nancy Yetter Schultz says:

14/02/2017 – 00:39

Actually, the cover in your first case study that would have most gotten me to click through was the original cover of the second book (Breaker of Bones). The new covers I find rather bland, and don't spark my curiosity the same way. And I like Historical Mysteries. But I'm willing to admit I'm an odd duck who finds *most* covers these days bland and uninteresting.

↪️ Jon Stubbington replied:

07/04/2017 – 09:08

It's tricky isn't it? I agree with you that I find the original Breaker of Bones cover to be the most eye-catching of the four. But, it does scream "thriller" at me and I would not necessarily expect a historical mystery (based on the font in particular). The redesigned covers work better (I think) for the chosen genre, even though I don't find them quite as visually appealing.

↪️ Gary Val Tenuta replied:

16/09/2017 – 12:25

As a cover designer, my main criticisms of Penny's revised covers are (1) the overall tone seems rather "muddy" and (2) the title and author fonts are difficult to read especially when the covers end up as small thumbnails in a facebook ad or on the book's amazon page. But hey, that's just me. ;-)

Kristen Steele says:

09/03/2017 – 16:38

Ha! I loved the Paul McCartney analogy. So true! If you're going to invest in a designer, in the long run, it probably makes sense to hire the best. After all, books are most certainly judged by their covers.

Don Karp says:

06/10/2017 – 22:37

What do you think of hiring a Fiver for cover art? Then, when the crowd-sourced funding gains some traction, switching over to a more costly designer?

Hannah says:

18/02/2018 – 05:42

I keep getting an error message when I try to go to your portfolio.

marieseltenrych says:

20/09/2018 – 00:59

Thank you for a great post that I read through with gusto. There are definitely good recommendations here and information worth far more than money can buy. As an Indie author and a graphic artist, I am very reluctant to allow another to make my cover scheme for me. To avoid costs I try to reinvent the covers regularly. If there was one easy formula to create the most impacting cover I would definitely use it. One of the earliest covers I created possibly was the reason why 32,000 of that title were downloaded in 2011. However, I changed the cover to improve performance, and it did not work. It is a puzzle worth pursuing. I shall not stop trying to give my 'potential' readers a better experience.

Mandee Kulp says:

29/11/2018 – 04:50

As someone who has been dealing with the use of stock images for years, telling people to use pixabay is a bad idea. A lot of images on pixabay are posted by users who have stolen their images from other photographers. That is not a good site for legitimate stock. I’d hate for someone to find out the hard way later on which happened to one of my friends. Otherwise this article is very helpful. I’ve learned quite a bit. Thanks!

Jamie says:

01/08/2019 – 19:04

Does anyone know or tust ? as I am getting confused about whether or not I should use Fiverr. I recently read this review: that revealed 22 people who were talking about their experiences on the Fiverr platform. Some were good and some were bad and that fact left me confused... I want to hear from an expert like you. Do you think fiverr is any good?

Colette says:

07/10/2019 – 04:41

I just asked a rock star book designer for a quote and she said 2500-3500$. Wonder if royalties would be an option.

↪️ Martin Cavannagh replied:

07/10/2019 – 15:37

That is definitely on the upper side, though it may be down to the specific requirements of the project as well. Does it involve a lot of illustration? Also, freelance designers rarely (almost never) work for royalties. Even with traditional publishers, they'd usually rather take the steady paycheck.

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