How to Start a Freelance Editing Business: 10 Actionable Tips
It’s an exciting time for freelance editors: the needs of professional writers are constantly increasing, and as a result, the number of quality freelancing jobs are also on the rise. Whether you’re just getting started or you’ve been freelancing for years, you’re probably thinking about how to maximize your clientele and profits. This all begins with learning how to start an editing business and securing those sweet, sweet jobs.
But first, some background…
No matter your previous experience, the process of starting your own freelance business can be daunting. The first thing to know is that there are several varieties of editing to consider as you decide how to focus your business. Here's a quick overview of the different kinds of editing and the necessary skill set for each.
1. Developmental editing is the process of dissecting a piece to examine its style, structure, plot, and characterization, and making detailed suggestions on how to improve these elements. Developmental editing jobs can be very labor-intensive — some manuscripts require weeks or months of work to perfect. However, if you’re tenacious and passionate about shaping creative work, developmental editing is the specialty for you.
With these types of jobs, it's not unusual to speak with the author before and after the process, so naturally, they require some amount of talent for client care.
2. Copy editing looks for inconsistencies on a smaller scale than developmental editing. Rather than overhauling the plot, copy editing ensures the story gets told in a smooth, error-free manner. Errors you’d look for might be clashing or unexplained details, as well as run-of-the-mill spelling and grammar mistakes. You need a sharp eye to take on copy editing jobs, plus the ability to stay focused on minutiae for many pages in a row.
A typical copy editing job would require you to deliver a line-edited manuscript (often using track changes) and perhaps even a stylesheet to ensure that proofreaders don't undo your intentional edits.
3. Proofreading is the icing on the editing cake. As a proofreader, you’ll look at work that’s basically finalized for any overlooked typos: missing commas, uncapitalized names, etc. Remote proofreading jobs are great for freelancers with limited time, since they don't require as much of a time commitment as, say, developmental editing work. That said, you still have to pay close attention to detail, since proofreaders have the final word on the text.
In a standard proofreading job, you can expect to receive a copy of the manuscript in digital form — even if the author prefers to write longhand. You will also receive a copy of the stylesheet unless the author and copy editor have strictly adhered to a standard style guide (CMOS, for example).
💡 Pro-tip: Because there is low time commitment, proofreading rates tend to by measured per word.
Now that we’ve covered the various types of editing, let’s get down to business (literally!). The following tips will guide you through how to successfully build your editing business and market yourself as an independent freelancer.
10 tips for starting your freelance editing business
1. Find your niche
In order to form any thriving business, you need to figure out your niche. This entails analyzing your competition to determine what you can offer that’s valuable and unique. For example, when her publishing company acquired a cookbook imprint, editor Perrin Davis learned more about cooking so she’d be able to give her clients the benefit of insider knowledge.
“I learned as much as I could about food, mostly in the interest of making myself a better cookbook editor,” Perrin says. “It was an incredibly humbling experience, but it was so worthwhile. My lesson is this: embrace each challenge, because something that seems insurmountable at the time might end up being your specialty.”
Honing and capitalizing on your niche demonstrates your specific expertise to potential clients, and prevents you from biting off more than you can chew with any given freelance editing job. That’s why, as you begin building your business, it’s ideal to start with a small pool of clients and provide them with the best service possible: quality over quantity.
2. Be patient, but proactive
Small businesses don’t grow overnight. If you’ve been in the editing industry a few years, you might have some prior clients you can round up to give your business a boost. But if you’re completely new to freelance editing, it’ll definitely take some time to get together any number of clients, so don’t let the wait discourage you.
The magic formula for your building-a-business outlook is patience + proactivity. You have to put yourself out there if you want to gather new clients! That means networking with other professionals, shamelessly asking for referrals, even outright advertising — whatever it takes.
However, you might also get frustrated by how hard it is to build a reliable client base, or feel intimidated by more experienced freelancers. Don't be, many are happy to help new editors. Apply the magic formula, and you won't be disappointed.
3. Don’t just build a website — build a brand
Though a great website is a must for any freelance business, you can’t just slap your name and contact info on a Wordpress template and expect clients to come running. You need your website to reflect your best professional work as well as your personality in order to to appeal to clients. In other words: you need to build your brand.
Naturally, you want to highlight your portfolio on your website, but don’t neglect your “About” page or description! Use this space to genuinely connect with people — talk about your life, where you live, your family, even your pets. Reedsy editor Randall Klein’s brief bio demonstrates a good balance of personal and professional:
I'm a professional editor with ten years in the publishing industry under my belt (Random House, then Diversion Books). I have edited authors across genres, with a focus in mystery / suspense / thriller and romance. I am also a published author, with my book, Little Disasters, published by Viking in May of 2018. After thirteen years in New York, I now live in Charlottesville with my wife and our very photogenic dog.
Writers like to know that they’ll be working with a real person, not just an editing robot (of which there are too many). You might even consider putting an introductory video on your site so clients can actually see you! Work-from-home eidting can become discouraging when you get removed from personal interactions, but that's something you can change. Potential clients would appreciate your gesture.
4. Segment your clients
Even within your professional niche, you’ll still get a wide range of clientele, all of whom have different needs. It’s important to segment these clients into groups so you can address them appropriately.
Try to categorize clients in two primary ways: by editing needs and communication needs.
For instance, some copy editors pick up proofreading jobs as well, and it goes without saying that the clients of each kind should be segmented. You can also divide your writers up along the lines of genres: the worldbuilding, plotting, and use of language in a romance can't be similar to a scif-fi book!
Communication is critical when it comes to the writer-editor relationship, so make sure you understand your clients’ communication needs as well. You should segment clients based on how often you’ll be in contact, and through what medium: email, phone, Skype, etc.
As for how to determine your clients’ needs, the answer is simple: ask them. Send each potential new client an inquiry asking about their work, what they’re hoping to improve, and how best to communicate with them. (You can even do short Q&As for you and for the author as part of the freelance proposal you send.) This initial understanding will clarify expectations and reduce stress for the both of you.
Here’s an example of a standard new client questionnaire, containing questions about their work as well as guidelines for communication:
5. Be smart about pricing
Pricing is one element to definitely consider before you launch your business. You want your pricing to be consistent from client to client, and to accurately reflect the skills and experience you bring to the table. Novice editors working on a freelance job typically charge about $20/hour, while more advanced or established editors may charge upwards of $50.
However, even if you’re a beginner, don’t underestimate your abilities! “If you're good at what you do, you should charge a fair price, not what you think the author expects,” editor Christina Roth explains. “If you charge far less than other freelancers, you could risk looking cheap and inexperienced.”
At Reedsy, we encourage our freelancers to get some percentage of their total fee paid upfront. The rest will automatically be divided into equal installments, depending on how many of them you want to have. This way, you can establish a committed relationship between you and the client, as both are held responsible for their end of the deal.
As for methods of payment, consider what’s optimal for you: a mailed check, an electronic wire transfer, or a virtual payment service like Venmo. Create a custom invoice template for your business and use it for every transaction to strengthen your brand, as well as to keep your affairs in order (which brings us to our next tip).
6. Stay organized
Organization is crucial to running any business, especially one that operates virtually. For every freelance editing job you take, you'll need to keep track of your schedule, forms, and correspondences effectively, because you'll need them for official purposes and for keeping your record straight with the client.
First and foremost, never be late on a deadline. Turning in edits even a day late can ruin your entire business reputation, especially if you’re just getting started. So keep meticulous track of deadlines and aim to meet them ahead of schedule. You can use a time tracker to better gauge the time each task require. In any case, it's never nice, both for you and for the piece your editing, to be scrambling through the last 20 pages.
Secondly, manage the “business” side of your business in a timely manner. Respond to clients as soon as you see their emails, send invoices promptly, and file your taxes on time. All of this contributes to your professional reputation, and staying organized will make you feel better, too.
7. Market effectively
Once you’ve got a solid client base and regular work coming in, keep that momentum going by marketing! You’re already ahead of the competition with your personalized branding, so now it’s time to employ even more tactics to market your business.
Frequently update your website, social media, LinkedIn, and any publications for which you’re currently guest writing. You might also try using a mailing list; this can be hard to expand beyond your current clients, but it’s a worthwhile endeavor if any of them write series and need continual edits. It's also good to remind clients that you're a dedicated editor who they can (and should!) recommend to their fellow authors.
Finally, don’t discount the benefits of “offline marketing,” such as in-person networking events and conferences. These can result in some of the most personal, valuable connections you make in the publishing industry, and are a great opportunity to generate some positive word of mouth around your editing business.
8. Take a holistic approach
Remember that absolutely everything attached to your name can get back to your business. With that in mind, venture out into the Internet with great caution: you’re responsible for maintaining your good name!
Never badmouth clients or breach their confidentiality on any platform, even in a private message — you never know what might come out over time. Also keep communication with clients professional, even if it’s just a friendly exchange about your weekends.
Of course, the flip side of this equation is that you can use your web presence to enhance your brand and gain business! Cultivate your social media to be polished yet friendly (striking the same tone as your website), and use hashtags wisely. (#AmEditing and #WritingCommunity are gold mines for editors!)
9. Further your skills
Your business is booming, marketing strategies are panning out, and clients are pouring in from every direction — but there’s always more you can do! Once you’ve gotten your freelance editing business up and running, you might consider expanding your qualifications and skill set even more.
If you’ve never undergone formal editing training, there’s no time like the present. You might opt for an exhaustive, publisher-run course, or you could do online editing certification programs and proofreading courses. Even for a seasoned editor, there’s always something to learn!
Additionally, you can add specific skills to your repertoire that may come in handy, such as revising query letters for your clients or marketing your services to a new demographic. As long as you’re not getting in over your head (recall our first tip!), there’s no reason you shouldn’t be able to go above and beyond for your clients.
10. Join a marketplace
One of the best ways to successfully establish your business and find freelance editing jobs is to join a marketplace. This gives you access to a preexisting wealth of clients, as well as an instant sheen of professionalism.
If you've got some years of experience under your belt, a professional marketplace like Reedsy is a good place to go. For beginners who don't have so much experience, there are many other spaces for finding book publishing jobs that you can check out. General sites like Upwork also provide opportunities, though you should be aware of the pricing wars there, so you don't feel compelled to undercut your fees.
Regardless of which you choose, many freelancers regard joining a marketplace as one of the best things they’ve done for their business. Mark Swift, a freelance editor on Reedsy since 2016, says: “My time on Reedsy thus far has provided me with some of the best work and feedback in my career and has been very fulfilling… I hope to keep exploring these opportunities for many years to come.”
Joining a freelancing marketplace is a great way to easily brand yourself, attract and communicate with relevant clientele, and keep your business organized all at once. But no matter how you go about it, now that you’ve read this article, your freelance editing business should already be well on its way to success.
We're always on the lookout for talented freelancers. If you're an experienced editor looking for a marketplace to call home, join Reedsy today!