One big way that book publishing startups can succeed now
Our co-founder Ricardo was invited as a guest contributor on GigaOm to share his thoughts on publishing startups. Why have major publishers failed to carry the digital disruption started by Amazon? What can startups do to step in successfully? All answers are below!
It’s been more than seven years since the introduction of the first Kindle. Ebooks market share seems to be stabilizing at around one-third of total books sold in the U.S. according to the latest reports. But ebooks are just the beginning–the detonator, in a way, of a decade-long disruption of the traditional publishing landscape.
Publishers and agents have certainly “adapted,” but have largely failed to carry innovation forward; distribution channels have been disrupted, but the creative process around books and the business model of publishing remain, for now, unchanged.
As it often happens when technology erupts in a non-tech-heavy industry, numerous opportunities have emerged for smaller players: namely authors, freelancers, and startups. To take advantage of the changing industry landscape, however, those small players will have to grasp the delicate mix of strong technology and intuitive user experience (UX) needed to succeed in a tech-unsavvy industry.