Book Marketing 101

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All successful independent authors have one thing in common: they've found a way to build a loyal readership who raves about every single one of their books. All this takes time and dedication, on top of a few necessary online marketing tools like a website or a mailing list. If you're about to self-publish your first book, this course will go over all the basics you need to know to market your book successfully.

We have more advanced courses on book marketing, focusing on specific aspects and strategies. However, if you don't know why it's important to have a website and mailing list; if you don't know how to track and measure your marketing efforts; or if you simply have no idea where to begin, this course is the right one for you!

What you'll learn in this course:

  • How to build a robust marketing plan
  • How to prioritize your book marketing efforts to avoid burning out
  • How to set up and grow your mailing list
  • 7 marketing channels that have proven successful for most authors
  • How to leverage the Amazon algorithms to sell more books

Already a Reedsy Learning student? You can subscribe to a new course by opening up any previous Reedsy Learning email. Scroll to the bottom of the email and click on "update your preferences" to choose a new course.


Brought to you by:

Ricardo FayetRicardo is one of the co-founders and the marketing director of Reedsy, a marketplace that has been capturing all the brilliant editorial, design, and marketing talent that has been leaving the traditional publishing companies in the past few years. In his spare time, Ricardo is a speculative fiction enthusiast and enjoys talking about book marketing with authors. He’s currently finishing his first non-fiction book.

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