Book Marketing 101

Taught by - Leave your thoughts

Start this course

All successful independent authors have one thing in common: they've found a way to build a loyal readership who raves about every single one of their books. All this takes time and dedication, on top of a few necessary online marketing tools like a website or a mailing list. If you're about to self-publish your first book, this course will go over all the basics you need to know to market your book successfully.

We have more advanced courses on book marketing, focusing on specific aspects and strategies. However, if you don't know why it's important to have a website and mailing list; if you don't know how to track and measure your marketing efforts; or if you simply have no idea where to begin, this course is the right one for you!

What you'll learn in this course:

  • How to build a robust marketing plan
  • How to prioritize your book marketing efforts to avoid burning out
  • How to set up and grow your mailing list
  • 7 marketing channels that have proven successful for most authors
  • How to leverage the Amazon algorithms to sell more books

Students can only enroll in one class at a time. If you’re currently taking a course, please wait until it has finished before signing up for a new one.


Brought to you by:

Ricardo FayetRicardo is one of the co-founders and the marketing director of Reedsy, a marketplace that has been capturing all the brilliant editorial, design, and marketing talent that has been leaving the traditional publishing companies in the past few years. In his spare time, Ricardo is a speculative fiction enthusiast and enjoys talking about book marketing with authors. He’s currently finishing his first non-fiction book.

Start this course

Discuss this course

Continue learning

People who enjoyed this course also looked at the following:

How to Self-Edit Your Manuscript Like a Pro

The ability to self-edit is a skill that needs to be in every author's tool belt. But why should you self-edit? Just send your manuscript to a freelance editor instead! Well, it’s a foolish use of …

Taught by Lisa Lepki

View course

Crowdfunding for Authors

What if you could publish a book, and get your readers to pay for all the editing, design and production? Well, that's what crowdfunding is all about. You get readers to purchase your book before you publish …

Taught by Bethany Joy Carlson

View course

How to Craft a Killer Short Story

So, you've decided to write a short story! Many a published author got their starts from publishing short stories. It's the perfect medium for so many authors: succinct, clear, character-driven, and brief. Compared to the …

Taught by Laura Mae Isaacman

View course

The Non-Sexy Business of Writing Non-Fiction

Having a great non-fiction book idea is one thing. Writing a book and having it accomplish what you want it to for you and your readers is another. In this 10 day course, publishing coach Azul …

Taught by Azul Terronez

View course

Writing Dialogue That Develops Plot and Character

Dialogue can make or break your book. At its best, it can transform your story into a gripping tale populated with interesting, layered characters; when dialogue is bad, it can be downright unreadable. This course will …

Taught by Bridget McNulty

View course

Developing Characters That Your Readers Will Love

What separates flat, forgettable characters from the marvelous fictional creations who you remember years after you've closed the book? And more importantly, how can you make sure the characters you write fall on the right side …

Taught by Hannah Sandoval

View course