How to Write a Business Book

Taught by - Leave your thoughts

Start this course

Every entrepreneur or business owner thinks about writing a book at some point. Books are "the new business card," a great way to position yourself (and your business) as a thought leader in your space. Plus, since you have all the knowledge already, writing the book should be pretty easy, right?

Wrong. Writing a business book takes more than just dumping everything you know bout your industry on a page. It takes discipline, structure, and an ongoing reflexion as to the goals and target markets for your book. In this course, Alison Jones — a publishing partner for businesses and organizations — will teach you how to approach the writing of your first book, from the idea itself down to the day-to-day writing routine you should adopt.

Already a Reedsy Learning student? You can subscribe to a new course by opening up any previous Reedsy Learning email. Scroll to the bottom of the email and click on "update your preferences" to choose a new course.

What you'll learn in this course:

  • How to identify your target market and what they're looking for in a book
  • How to outline and structure your book
  • The most important question to ask yourself before you start writing
  • How to set goals that will keep you going instead of overwhelming you
  • How to build a network as you write

Brought to you by:

alison jones headshotAlison Jones is a publishing partner for businesses and organizations. She provides executive coaching, consultancy, and training services to publishers and regularly speaks and blogs on the publishing industry. She also hosts The Extraordinary Business Book Club podcast, for writers and readers of extraordinary business books. Find out more at

Start this course

Discuss this course

Continue learning

People who enjoyed this course also looked at the following:

How to Submit a Non-Fiction Book Proposal

If you've written a non-fiction book — or if you have a dynamite idea that you are uniquely qualified to write — you might want to consider pitching it to a traditional publisher. That means …

Taught by Katy Hamilton

View course

How to Market Your Children's Book

Getting a self-published children's books into the hands of your readers comes with a unique set of challenges. Common approaches to book marketing will often fall short as you attempt to appeal to your target …

Taught by Eevi Jones

View course

How to Create the Ultimate Book Marketing Plan

What if you could KNOW your book will be a success before you launch it? Most authors spend 80% of their time writing a book, but only 20% preparing to market their book. Yet, it’s the …

Taught by Rob Eagar

View course

The Non-Sexy Business of Writing Non-Fiction

Having a great non-fiction book idea is one thing. Writing a book and having it accomplish what you want it to for you and your readers is another. In this 10 day course, publishing coach Azul …

Taught by Azul Terronez

View course

Pricing Books for an International Audience

Using just a few platforms like Google Play, Amazon, and Kobo, you can reach more countries than you can name. But being present in a market does not guarantee sales. You will need to make …

Taught by Zsofia Macho

View course

Book Reviews and How to Get Them

Chances are that in your past, you've decided to read a book based on the number of reviews it had. It's no secret on the flip side, either: as an author, you know that your book …

Taught by Amy Holman Edelman

View course