How to write a business book

How to Write a Business Book

Taught by - Leave your thoughts

Start this course

Every entrepreneur or business owner thinks about writing a book at some point. Books are "the new business card," a great way to position yourself (and your business) as a thought leader in your space. Plus, since you have all the knowledge already, writing the book should be pretty easy, right?

Wrong. Writing a business book takes more than just dumping everything you know bout your industry on a page. It takes discipline, structure, and an ongoing reflexion as to the goals and target markets for your book. In this course, Alison Jones — a publishing partner for businesses and organizations — will teach you how to approach the writing of your first book, from the idea itself down to the day-to-day writing routine you should adopt.


Students can only enroll in one class at a time. If you’re currently taking a course, please wait until it has finished before signing up for a new one.


What you'll learn in this course:

  • How to identify your target market and what they're looking for in a book
  • How to outline and structure your book
  • The most important question to ask yourself before you start writing
  • How to set goals that will keep you going instead of overwhelming you
  • How to build a network as you write

Brought to you by:

alison jones headshotAlison Jones is a publishing partner for businesses and organizations. She provides executive coaching, consultancy, and training services to publishers and regularly speaks and blogs on the publishing industry. She also hosts The Extraordinary Business Book Club podcast, for writers and readers of extraordinary business books. Find out more at www.alisonjones.com.

Start this course

Discuss this course

Leave a Reply

  Subscribe  
Notify of
Continue learning

People who enjoyed this course also looked at the following:

The Ten Commandments of Writing YA Novels

It's strange to think how so many popular books have protagonists in their late teens—but there's something undeniably compelling about teenagers, caught in a web of fraught emotions and growing responsibilities. Perhaps this rich, emotional …

Taught by Kate Angelella

View course

How to Turn Your Cookbook Idea into a Reality

So, you want to write a cookbook — that’s great news because Food and Drink is one of the best-selling genres in nonfiction! But where to start? Well, there are a few things you want to decide …

Taught by Laura Gladwin

View course

Facebook Ads for Authors

If you're an independent author (or even a traditionally published one), you've probably heard about "Facebook ads" before. It's not a new thing, and it might have gotten more competitive in the past few months, …

Taught by Ricardo Fayet

View course

How To Validate Your Book Idea

Only 14 books show up on the first page of Amazon's search results. So wouldn't it be great to start writing your novel knowing you'll be one of those 14 with an audience? Too often authors …

Taught by Dave Chesson

View course

BookBub Ads for Authors

Welcome to a totally different way to reach readers. BookBub has built one of the most passionate communities of book-lovers on the planet and sends out millions of targeted emails every single day, to readers …

Taught by David Gaughran

View course

The Non-Sexy Business of Writing Non-Fiction

Having a great non-fiction book idea is one thing. Writing a book and having it accomplish what you want it to for you and your readers is another. In this 10 day course, publishing coach Azul …

Taught by Azul Terronez

View course
×
Growing Your Influence as a Non-Fiction Author
Free Course: Growing your Influence in Non-Fiction