How to Write a Business Book

How to Write a Business Book

Taught by:

Start this course

Every entrepreneur or business owner thinks about writing a book at some point. Books are "the new business card," a great way to position yourself (and your business) as a thought leader in your space. Plus, since you have all the knowledge already, writing the book should be pretty easy, right?

Wrong. Writing a business book takes more than just dumping everything you know bout your industry on a page. It takes discipline, structure, and an ongoing reflexion as to the goals and target markets for your book. In this course, Alison Jones — a publishing partner for businesses and organizations — will teach you how to approach the writing of your first book, from the idea itself down to the day-to-day writing routine you should adopt.

What you'll learn in this course:

  • How to identify your target market and what they're looking for in a book
  • How to outline and structure your book
  • The most important question to ask yourself before you start writing
  • How to set goals that will keep you going instead of overwhelming you
  • How to build a network as you write

Brought to you by:

alison jones headshotAlison Jones is a publishing partner for businesses and organizations. She provides executive coaching, consultancy, and training services to publishers and regularly speaks and blogs on the publishing industry. She also hosts The Extraordinary Business Book Club podcast, for writers and readers of extraordinary business books. Find out more at www.alisonjones.com.

Start this course
Continue learning

People who enjoyed this course also looked at the following:

How to Write a Suspense Novel

Learn how to write a gripping suspense novel in this free 10-day course from novelist and book coach Christina Kaye.

Taught by Christina Kaye

Read more →

How to Turn Up the Heat in Your Romance

Ready to turn your romance steamy? Kelly Palmer's free course takes you through the essentials of hot writing; from creating sexual tension to writing appealing sex scenes and what to call body parts, we've got you covered!

Taught by Kelly Palmer

Read more →

How to Write an Irresistible Romance

Romance editor Kate Studer presents this amazing course that will get you started on of the most popular genres in publishing.

Taught by Kate Studer

Read more →

How to Write YA That Sells

Have you ever wanted to write a YA novel — and actually sell it to a publisher when you're done? From tracking trends to targeting the right audience, the process of writing sales-worthy YA can get pretty complicated! Luckily, you're about to get all the info you could want on how to write YA th...

Taught by Blair Thornburgh

Read more →

How to Write for Middle-Grade Readers

Good news: There’s never been a better time to write Middle Grade. With the YA market as saturated as it is, editors aren’t acquiring as much of it as they used to. This has been tough on YA authors, but great for MG writers. Editors are hungry for good MGs to fill their lists. The other bit of g...

Taught by Judy Goldschmidt

Read more →

Understanding Point of View

Point of view (or POV) is one of those tricky, technical elements in writing that can be a challenge for many writers. Together with voice, point of view helps establish the narration for your writing, and narration is the crucial link between you (the writer) and your readers. In this course fr...

Taught by Gabriela Pereira

Read more →