How to Write a Business Book

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Every entrepreneur or business owner thinks about writing a book at some point. Books are "the new business card," a great way to position yourself (and your business) as a thought leader in your space. Plus, since you have all the knowledge already, writing the book should be pretty easy, right?

Wrong. Writing a business book takes more than just dumping everything you know bout your industry on a page. It takes discipline, structure, and an ongoing reflexion as to the goals and target markets for your book. In this course, Alison Jones — a publishing partner for businesses and organizations — will teach you how to approach the writing of your first book, from the idea itself down to the day-to-day writing routine you should adopt.


Students can only enroll in one class at a time. If you’re currently taking a course, please wait until it has finished before signing up for a new one.


What you'll learn in this course:

  • How to identify your target market and what they're looking for in a book
  • How to outline and structure your book
  • The most important question to ask yourself before you start writing
  • How to set goals that will keep you going instead of overwhelming you
  • How to build a network as you write

Brought to you by:

alison jones headshotAlison Jones is a publishing partner for businesses and organizations. She provides executive coaching, consultancy, and training services to publishers and regularly speaks and blogs on the publishing industry. She also hosts The Extraordinary Business Book Club podcast, for writers and readers of extraordinary business books. Find out more at www.alisonjones.com.

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