How to write a business book

How to Write a Business Book

Taught by - Leave your thoughts

Start this course

Every entrepreneur or business owner thinks about writing a book at some point. Books are "the new business card," a great way to position yourself (and your business) as a thought leader in your space. Plus, since you have all the knowledge already, writing the book should be pretty easy, right?

Wrong. Writing a business book takes more than just dumping everything you know bout your industry on a page. It takes discipline, structure, and an ongoing reflexion as to the goals and target markets for your book. In this course, Alison Jones — a publishing partner for businesses and organizations — will teach you how to approach the writing of your first book, from the idea itself down to the day-to-day writing routine you should adopt.

What you'll learn in this course:

  • How to identify your target market and what they're looking for in a book
  • How to outline and structure your book
  • The most important question to ask yourself before you start writing
  • How to set goals that will keep you going instead of overwhelming you
  • How to build a network as you write

Brought to you by:

alison jones headshotAlison Jones is a publishing partner for businesses and organizations. She provides executive coaching, consultancy, and training services to publishers and regularly speaks and blogs on the publishing industry. She also hosts The Extraordinary Business Book Club podcast, for writers and readers of extraordinary business books. Find out more at www.alisonjones.com.

Start this course

Discuss this course

Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments
Continue learning

People who enjoyed this course also looked at the following:

How to Market Your Children's Book

Getting a self-published children's books into the hands of your readers comes with a unique set of challenges. Common approaches to book marketing will often fall short as you attempt to appeal to your target …

Taught by Eevi Jones

View course

How to Publish Your Picture Book

So, you have a picture book in your hands? Fantastic. But now you're probably coming up against the most important question of all: how are you going to publish it?Going from a picture book writer to a …

Taught by Kim Fleming

View course

Children’s Books 101: Writing for the Right Age Group

So you want to write for children? That’s great. But before you take another step, answer this question: who exactly are these children you’re writing for?Four-year-olds and fourteen-year-olds like different kinds of story — that …

Taught by Anna Bowles

View course

BookBub Ads for Authors

Welcome to a totally different way to reach readers. BookBub has built one of the most passionate communities of book-lovers on the planet and sends out millions of targeted emails every single day, to readers …

Taught by David Gaughran

View course

The Ten Commandments of Writing YA Novels

It's strange to think how so many popular books have protagonists in their late teens—but there's something undeniably compelling about teenagers, caught in a web of fraught emotions and growing responsibilities. Perhaps this rich, emotional …

Taught by Kate Angelella

View course

How to Build an Amazing Author Blog

If you're an author, you know that blogs are one of the top book marketing tools in this day and age. But what you may not know is how to create and maintain one successfully! …

Taught by Jessica Festa

View course