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Blog > Understanding Publishing, Book Marketing – Posted on Dec 30, 2019

How to Set Up Your Author Page on Amazon Author Central

Most indie authors understand the pressure to join every platform that promises to help you market your books (Goodreads, Facebook, and BookBub, oh my!). But even if you're already feeling maxed out on book marketing tools, there’s one major resource that you shouldn’t overlook: Amazon Author Central.

Amazon Author Central allows you to customize your Author Page on Amazon, so readers can see who you are, what kinds of books you write, and — most importantly — why they should buy them! Read on to find out how to set up your Amazon Author Central account and create an Author Page that readers won't be able to resist.

What is Amazon Author Central?

Amazon Author Central is a marketing and sales-tracking hub for authors who publish their books on Amazon. The main benefit of Author Central is the customizable Author Page, which basically serves as an extended author bio for your readers. This page should include your “about” info, all your books, and fun extras like blog posts and videos!

We'll discuss the Author Page in greater depth below, but just for context, here's the Amazon Author Page for bestselling author Rick Riordan:

Amazon Author Central | Rick Riordan's Author Page

As you can see, Amazon Author Pages aren't just for indie authors; Big 5 authors have them, too. But as a self-publishing author, you'll be in charge of designing your own, rather than having a publisher's marketing team set it up for you. This is why it's crucial to understand the Amazon Author Central platform and what it can do for you.

When you sign up, you'll gain access to an Author Central dashboard, with tabs for tracking your book sales and managing customer reviews. This is also where you'll navigate from when you want to edit your Author Page. Essentially, your dashboard is your home base on Amazon Author Central, so consider bookmarking it for easy access.

Now that we've gone over the basics of Amazon Author Central, you're ready to sign up and start exploring the platform. This next section provides step-by-step instructions on how to do that.

How to set up your Amazon Author Central account

Amazon Author Central | Setup Page

1. Go to authorcentral.amazon.com and click “Join Now.”

2. Use your Kindle Direct Publishing account to log in. (For authors looking to claim a book that's been traditionally published, you can log in with your regular Amazon account, or create a new one.)

3. Enter your author name, which should match up with the name that appears on your books. If you write under multiple pen names, don't worry — you can add them later from the “Books” tab of the dashboard.

4. Claim the book(s) associated with your main author name. If they don't show up, you'll need to contact Amazon directly. Note that you won't be able to activate your Author Central account until you've claimed a book.

5. Verify your account and begin setting up your Author Page!

Speaking of which, let's dive into the essentials of your Author Page and what you should add right away. Then, in the final section of this post, we'll talk about how you can go above and beyond to create an Author Page that's truly irresistible to readers.

Getting started with your Amazon Author Page

1. Lead off with a strong author bio

Your Amazon Author page is all about you, the author — so first things first, get your author bio right! You'll add this under “Biography” section of your Author Page, which you can edit from the first tab on your dashboard.

In terms of what your bio should look like, here's a great example from V.E. Schwab's Author Page:

Victoria “V.E.” Schwab is the #1 New York Times bestselling author of more than a dozen books, including the acclaimed Shades of Magic series, This Savage Song, Our Dark Duet, City of Ghosts and Vicious. Her work has received critical acclaim and has been featured in the New York Times, Entertainment Weekly, Washington Post, and more. When she's not haunting Paris streets or trudging up English hillsides, she lives in Nashville and is usually tucked in the corner of a coffee shop, dreaming up monsters.

This bio highlights Schwab's bestsellers, cites various other professional achievements, and adds a nice personal touch at the end. Aim for a similar balance in your own author bio — though if you don't have any bestsellers or high-profile reviews just yet, it's okay to veer more on the personal side.

Once you've noted your credentials, your book titles, and a few fun facts, make sure to also share your social media profiles and/or blog, so readers know where to find you off Amazon.

And if you're not sure what else to include here, check out our guide on how to perfect your author bio — or more excellent examples of author bios on which to model yours!

2. Add a smoldering author photo

Amazon Author Central | Author Photo
Some exemplary author photos, from authors , , and .

Adding an author profile picture is perhaps the easiest way to personalize your Author Page! Make sure the photo you upload is a high-def color headshot, like the examples above. Bonus points for interesting attire or posing — though of course, professionalism takes priority here.

And don't stop at just one photo, as you're allowed to include up to eight! Add photos of you with your book, photos of you at literary events, and anything else that relates to your author “brand.”

For instance, if you’ve written a story steeped in Celtic mythology, you might attach a picture of yourself on the Scottish Moors. Or if you've written a book about social media, you could include a photo of yourself formatted to look like it would on Instagram. Use this opportunity to get creative (though again, keep it professional — no photos of wild book launch parties, if you catch our drift).

3. Include your blog posts and videos

The next step is adding recent blog posts and videos to your Author Page. There are specific sections for each of these under the Author Page tab of your dashboard, making it relatively easy to sync them up! That said, we'll quickly go over the steps for each, as certain details may be confusing for first-time authors.

👩‍💻 Adding blog posts to your Author Page

  • Select “Add blog” under “Blogs”
  • Enter the RSS address for your blog (not the actual website URL!) and click “Add.” There are various ways to locate your blog RSS address, depending on where your blog is hosted. However, one common way is to view the page source on your blog and use the “find” feature  (command + F for Macs, or ctrl + F for Windows) to search for “RSS.”
  • If this doesn't work for you, you can always generate an RSS feed using this app.
Amazon Author Central | Author Updates
Your new blog posts will appear under the “Author Updates” heading on your page,

Free course: Creating an author blog

Build and run a blog that will perpetually attract new readers (and make them buy your book). Get started now.

🎬 Adding videos to your Author Page

  • Select “Add blog” under “Videos”
  • Click “Browse” and choose the video you want (and ensure you own the rights yourself; it can't just be someone else's video you've downloaded from YouTube!)
  • Select “Upload video” — this can take awhile, but Amazon will notify you when it's finished so you can hit “Approve”

Many authors will choose to add a “book trailer,” public readings, or other things related to their works on their Amazon page. Whatever tack you take, ensure your video is: 1) either mov, mpg, avi, flv, or wmv format, 2) smaller than 500MB, and 3) less than ten minutes long.

4. Customize your shareable URL

Finally, since you'll be sharing your Amazon Author Page on your website, social media, and with whomever wants to know more about you as an author, it's worth making your URL as clean as possible!

For this, all you have to do is select “Amazon Page URL” and create a new link, like so:

Author Page URL

If your desired URL is not available, try some variations. Use your middle name, add hyphens, whatever works!

These four steps cover the bare minimum of setting up your Author Page on Amazon Author Central. But if you want go above and beyond (hint: you do), then check out these last few tips on more exciting things to add to your product pages and Author Page.

Taking your Amazon presence to the next level

5. Claim more books

You claimed your main book(s) when setting up your Amazon Author Central account in the first place. But what if you've written other books under a pen name, or contributed to a book where you're not the sole author? Great news: you can easily claim those from the “Books” section of your dashboard as well!

🖊️ How to add books under a pen name

  • Click “Add more books” under the “Books” tab
  • Search for your other titles and select “This is my book”
  • In the dialog box that pops up, select “This is me” next to your pen name
  • Now you'll see another dialog box with the header “This doesn't look like your name” — make sure you've got it right, then click “This is my pen name” at the bottom to create a new Author Page!

Pen Names

You'll be able to edit the new page from your existing dashboard, but don't worry; adding pen names in your Amazon Author Central account will not link those Author Pages publicly.

Finally, note that each Author Central account can manage up to three pen names. After that, you’ll need to create an additional account under a different email address.

👯 How to add a book where you're a co-author or contributor

This is easy — so long as it's listed under your actual name, you can add co-authored books the same way you would your own book, by simply clicking “Add more books” and selecting your name as the author.

For books in which you are one of many contributors, just make sure the primary author or editor has listed your name as an author, and you should be able to follow the same process.

Then once you have all your books associated with your name(s), don't forget to...

6. Add editorial reviews

Other people's recommendations are one of the best conversion tools for your book! The Editorial Reviews feature of Amazon Author Central allows you to post this social proof right on your book's product page — so if you have great reviews to show off, make sure you take advantage.

Here's how to add editorial reviews from your Author Central dashboard:

  • Select the “Books” tab
  • Choose the book for which you're adding a review
  • Select “Add” next to “Review” and follow the formatting guidelines
  • Preview the review and, when it looks good, hit “Save changes”

Editorial Reviews

For Kindle books, you can add as many reviews as you like. For physical books, you’re limited to a maximum of five reviews. It’s best practice to pick out the most impressive review snippets from reputable sources — be it a widely recognized figure, a notable outlet, or a popular book review blog.

However, your review doesn’t need to be from a seasoned critic or a bestselling author in order to be noteworthy! Positive feedback from an editorial reviewer on Reedsy Discovery, or from a reader on Amazon or Goodreads can also work wonders.

7. Update your international accounts

Amazon Author Central is available in more than just the US. And if you’re already taking the time to iron out one version, you may as well go the extra mile and set up your pages for international markets! Author Central UK may be particularly helpful if you write English-language books.

You can sign up to various international Author Centrals here:

Pro tip: Translate your author information into the appropriate language if possible. If you don't speak it, look for an actual person to translate your work, as using Google Translate might result in some wonky phrasing for native speakers!

8. Keep things fresh

The most important thing to remember when it comes to your Author Page is to actually update it. Consistently polish your bio and add new photos, videos, and other information, removing anything that's become outdated. Ensure your Author Central Page feels current to potential readers by updating it at least once a month, ideally more!

✨  What should the final product look like? ✨

Mark Oshiro is an author who’s done everything right on their Author Page. They’ve got:

  • A strong and informative bio
  • All their books and publications to which they’ve contributed
  • Both photos and video content
  • A linked blog that they update regularly

Amazon Author Central | Mark Oshiro

It's true that without a robust profile and portfolio, your Author Page is nothing more than a flat list of whatever books Amazon thinks it can attribute to you. But with a bit of elbow grease, it becomes a one-stop digital storefront for your books and your author brand!

Indeed, never underestimate the power of the Amazon Author Page. As an indie author, you need to take advantage of every tool at your disposal — and Amazon Author Central account is one of those tools, so use it to the best of your ability.

[Updated: 10/27/2020 UTC]