8 Book Marketing Mistakes to Ban in 2017

Book Marketing Mistakes

Since the birth of Reedsy, we’ve had the chance to work with thousands of authors, helping them get their books out there in the most professional possible form — and to sell them. For many authors, selling a book is even harder than writing it. But whether you’re self- or traditionally published, learning to market and sell your work is a key factor in author success. In this post, our co-founder Ricardo Fayet shares the 8 most common marketing mistakes he’s observed in the past few years. To make sure you aren’t tripped up by these common traps, read on…... View Article

Roundup of Writing and Publishing Resources

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Here at Reedsy, we’re fortunate that we get to work with some of the finest talent in the publishing industry — and these experts have shared their experiences and knowledge with us in the form of interviews and how-to guides. In fact, we’ve published articles on so many topics that it’s hard to keep track of them all. In this post, we want to share some of the best Reedsy articles so far, sorted in a way that mirrors the publishing journey taken by most authors. Writing your book Designing and formatting  Publishing your book Marketing your book Check out... View Article

Authors: Build Your Street Team in 4 Simple Steps

“No man is an island,” as the old poem goes. In much the same way, you don’t get to become a successful writer without some help along the way. When you’re marketing your book, companies like Reedsy can certainly give you access to experienced freelance marketers – but in time you must also learn to rely on your Street Team.

Digital Marketing: Author Websites 101

Digital Marketing Author Websites Header

In this Reedsy Live session, book marketer Michael Doane takes viewers through the basics of creating a successful author website — one that can effective capture visitors and convert email addresses into an all-important mailing list. Adhering to the old writer's maxim of "show, don't tell," Michael critiques pre-submitted examples to demonstrate the good and the bad of author websites.

Finding a Target Audience for Your Book in 3 Steps

How to find your target audience

Don’t you feel like your book could be a massive hit, if only the right people knew about it? If there were only some way of finding your target audience, you’d be able to reach out and get your novel into their hands or e-readers. This post will lay out a method to help you select your target audience. You will find the ‘right people’ for your book, learn to see things from their perspective, and discover the most effective channels for reaching them. If you’re a self-published author, you probably don’t have the resources to market to everyone. The... View Article

Self-Publishing Tips from one of the UK’s Bestselling Authors

For those of you who are still skeptical about the extent of self-publishing’s promise, Adam Croft is all the inspiration you need. With 150,000 in the first quarter of 2016 and a book deal with Amazon, things are only looking up for this indie giant. Here he shares his top tips for self-publishing. When you’re first starting out as an author, it can be incredibly daunting. I remember the feeling well. Back when I started self-publishing in 2011, there really wasn’t much information out there on how to market your books and be successful at it. I had to find my own way, and... View Article

How I Failed at Promoting my Novel with Amazon Advertising

Amazon Advertising for Books

At Reedsy, we like to stay on top of new marketing opportunities for authors. We covered Product Hunt Books when they launched. Advertising on Amazon (via Amazon Marketing Services) is not “new”, however it is still, largely, an untapped resource for authors. In this guest post, indie author Eliot Peper explains how he tried it out, and what the results were. Marketing is a fraught subject among novelists. It’s often seen as outside of our purview and some look down on those who aggressively market their own work, seeing promotion as a corruption of the creative process. Historically, many authors... View Article