Amazon Ads for Authors: Two Case Studies Showing They Do Work

amazon ads for authors case studies

Amazon ads have been the talk of indie author town since Amazon opened its AMS platform to all KDP users in 2016. While Facebook ads become increasingly competitive, as Mark Dawson already predicted on this blog back in 2015, Amazon have made huge improvements to their advertising platform, and are progressively becoming one of the most favoured channels for marketing a book. Like any other advertising platform, the AMS platform comes with its own challenges and learning curve. And like any other platform, success largely depends on data analysis and iteration. In this post, we’ll analyze two case studies (one... View Article

11 Author Websites That Get It Right

Now that you’ve learned our 10 Tips on How to Make an Author Website, you’re probably ready to set up shop. If you’re itching to make a big impression but need a boost of creativity to get you started, check out the 11 author websites below. Each website was picked because it features an example of effective and personal author marketing.

“How I Got my Indie Novel Into the Country’s Largest Brick-and-Mortar Chain” — By Carol Cooper

Carol Cooper is a journalist, author, and doctor. She writes for The Sun newspaper, broadcasts on TV and radio, and has a string of non-fiction books to her name including an award-winning textbook of medicine. In this post, Carol reveals how she got her latest novel, Hampstead Fever, into Britain’s largest chain of booksellers.

5 Simple Marketing Strategies for First-Time Authors

Brent Jones recently gave up his freelance career as a social media manager to pursue creative writing full-time. At the end of this past February, he published his debut novel, The Fifteenth of June, and in the following month, Brent has been focused on what he knows to be an equally important part of an author’s job: marketing. In this article, he shares 5 simple marketing strategies that all first-time authors can (and should!) try, and how his efforts have already started to pay off.

8 Book Marketing Mistakes to Ban in 2017

Book Marketing Mistakes

Since the birth of Reedsy, we’ve had the chance to work with thousands of authors, helping them get their books out there in the most professional possible form — and to sell them. For many authors, selling a book is even harder than writing it. But whether you’re self- or traditionally published, learning to market and sell your work is a key factor in author success. In this post, our co-founder Ricardo Fayet shares the 8 most common marketing mistakes he’s observed in the past few years. To make sure you aren’t tripped up by these common traps, read on…... View Article

Roundup of Writing and Publishing Resources

reedsy writing and publishing resources image

Here at Reedsy, we’re fortunate that we get to work with some of the finest talent in the publishing industry — and these experts have shared their experiences and knowledge with us in the form of interviews and how-to guides. In fact, we’ve published articles on so many topics that it’s hard to keep track of them all. In this post, we want to share some of the best Reedsy articles so far, sorted in a way that mirrors the publishing journey taken by most authors. Writing your book Designing and formatting  Publishing your book Marketing your book Check out... View Article