Why I Self-Publish My Literary Fiction

Self-publish literary fiction Jane Davis

Self-published books are still largely associated with genre novels, while authors tend to turn to traditional publishers for literary fiction. We were curious to hear from someone who has been challenging labels and going against industry wisdom to carve her own niche in the publishing world. Indie author Jane Davis used to be bullied into changing her work just to fit into an easily marketable category. She decided to take matters into her own hands and self-publish her daring, award-winning fiction. 

Eimear McBride used the platform provided by her various competition wins to urge publishers to back challenging fiction. McBride had spent 9 years submitting the manuscript for A Girl is a Half-Formed Thing before it was taken up by Galley Press, a small publisher which puts story before profit. For many writers, 9 years would be too long.

Traditional Publishing houses ‘play it safe’

So much of what we read from traditional publishing houses feels safe or sanitised. In 2014 I collaborated with hybrid author Joni Rodgers on a multi-author box-set. She shared my frustrations: ‘As a voracious reader, I was overwhelmed with the over-editing and lack of creative risk that had come over so much of the fiction I was being fed by the marketing machine.’ 

I already had some idea of how much creative control is relinquished by authors when they’re under contract, but the process of sanitisation starts far earlier, with the literary agent.

Janes Davis BooksMy first novel earned me the services of an agent, but not a book deal. My agent hadn’t had time to read my second novel when I entered it in a national competition for unpublished authors. I only admitted what I’d done when my entry was shortlisted at which point my agent said, ‘I think I’d better read it then.’ She absolutely hated it. On her advice, assuming I could never win, I totally re-wrote one of the main characters. 

When I was told that I won the Daily Mail First Novel Award, the publisher insisted on my original version (the judges had loved the character my agent so objected to), but here are examples of the changes that were imposed on me:

  • Re-structure so that big reveal came in the penultimate chapter/ new end chapter.
  • Title change.
  • Great cover, but totally inappropriate for the book.

In other words, when I held the book in my hands, it never felt as if it was mine. It was as if I was selling someone else’s book!

From Bad to Worse

But worse was to come. Without any discussion about my long-term writing plans, the book was published under a women’s fiction imprint. Speaking for myself, I share Joanne Harris’s view that ‘women’s fiction’ isn’t a genre. All it does is reinforce the idea that books written by women are not for men. At a time when bookshops have been asked to do away with ‘boys’ fiction’ and ‘girls’ fiction’, this category seems outdated, not to mention inappropriate. Not only had I been I pigeon-holed, but my publisher exercised their right of refusal on my follow-up novel because ‘it isn’t women’s fiction’. 

I spent three long years in the wilderness, looking for another agent, paying thousands and thousands of pounds for the advice that ‘no self-respecting writer with long-term career goals would self-publish’. The issue wasn’t my writing but I needed to tailor it to the market. My novel These Fragile Things, for example, is an exploration of a near-death experience of a teenage girl, which the father believes is a miracle, the mother believes is scientific and the girl comes to believe she is seeing religious visions. Several agents were interested, but they wanted more ‘dark family secrets’. Already aware of the need to add a commercial strand to the storyline, I had made the mother of the ‘saint’ a sex addict. The agents also wanted my couple to divorce. I could have made the changes, but there comes a point where you have to say, ‘No. That’s the story.’

You’re not the only one!

I read about this experience everywhere. Cornelia Funke, who writes a hugely popular fantasy series, had demands from her American publisher who told her ‘We want you to change the first chapter and to turn the ending into an epilogue’. Her answer was, ‘This is a published book. That is the book.’

It’s not a question of not wanting to be challenged – far from it. But, with self-publishing, I can choose to collaborate with professionals who understand my visions and values, and who will work to help me make the book the very best it can be. As Joni Rodgers said to me, “If I go down in flames, I’d rather go down for something I believe in, something I’m proud and happy to have in my body of work.” 

Self-publishing is the mechanism that freed me to be more ambitious in terms of where I wanted to take my fiction. Instead of being dictated to, I am free to write about the issues I’m passionate about and fascinated by – the big subjects. Remove the pressure of trying of to mold something to fit the current market – which agents admit is risk-averse and overly-commercialised – and it grows wings. For authors of literary fiction, creative control isn’t just a plus. Increasingly it’s becoming a must.


Jane Davis is the author of six novels. Her latest novel,  An Unknown Woman, won Self-Published Book of the Year, awarded by Writing Magazine and The David St John Charitable Trust. You can find it on Amazon here.

Do you think the self-publishing is the better alternative for literary fiction? Have you had similar experiences with publishers? Share your thoughts and experiences — or any question for Jane — in the comments below!

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  • Jane, I had an experience when starting to look for a traditional publishing deal for a suspense novel set in Mexico. I was told that a novel with all Mexican characters would never get picked up by an agent. Fast forward 4 years and I just sold the film rights to another book of mine set in Mexico. My career would be nowhere if I had changed what I write to fit it into someone else’s mold. If a book is well written, cleanly edited, and has professional formatting and an eye-catching cover, then how does it appear any different from a traditionally published book? Readers are concerned with the end product, not with the logo on the spine.

  • Janell Rhiannon

    Although I’m not writing literary fiction, I am writing across two genres, fantasy and historical fiction. I never know how to label it. And I really dislike how I feel made to choose my “audience.” I’m certain RR Martin never had to declare which gender his books were for. Just because I write sexual scenes (a few graphic) doesn’t make my novel “romance” or “erotic” which, in this traditional market, screams out “this is supposed to be for women.” Last time I checked, men also like sexual scenarios. After all, isn’t that why they read Playboy?

    In my lifetime, I’ve read quite a bit of what the market labels “women’s fiction” and I agree with the commentary in your blog. By such a label, it says, without speaking, that men can’t connect, shouldn’t connect with a female’s perspective of life. That’s just wrong. Men and women should be able to appreciate a story about the human condition (life, death, love, loss, mothering, fathering, etc.) without having to pick a literary side, or overlook titles just because they’re in the “women’s” section.

    • I agree. Women’s fiction is not the category I want to write in. And a love story doesn’t necessarily belong in Romance – Jane Eyre, for example, is literary (and a classic, of course), not Romance. It depends on the intent and the execution.

  • Yes, yes, YES.

    Me, too.

    Since the category of ‘mainstream fiction’ has disappeared on Amazon and similar sites, and since I have aimed for the highest possible quality in the writing AND storytelling, based on a long lifetime of reading, including the classics, SFF, mysteries…, I know what I wanted, and I kept at it (editing can be learned just fine) until my standards were met. I label it ‘literary fiction’ because of those standards. My reviewers (okay, most of them) have been very positive.

    But marketing is hard, and going up against the perception that if it is self-published, it can’t be as good as something from a literary publisher, is hard to overcome.

    It is a lot of work to write well. So what? That’s the job I have had thrust on me. I accepted it years ago, because the story that came vouchsafed with it still makes me get up every day and write. The first part of the story, Pride’s Children: PURGATORY, is on Amazon. The second is in the writing/polishing stage, and the third is completely planned out and in rough draft.

    I love indie – once you grab it firmly by the horns, you are in for a heart-stopping ride.

  • Steven M. Kuryla

    my first trilogy, “Six Days to Zeus” is about 30 years in Special Operations as an Intelligence Officer, (1976-2006). I”m having the same problem, even though I’m not “female”….. the novel/series is about the HUMAN CONDITION, and includes every aspect of life from espionage to betrayal, divorce, love, kids, medical malpractice, Courts Martial, redemption… so how does an author cut things down to “fit the mold” when there IS NO MOLD for this type of writing? Since when does automation and tagging supersede a great story and great writing? Isn’t that kind of like the cart before the horse? And when it comes to editing, I’ve resisted the gutting of the story line to make it a faster page turner. I did my own market research, had a ton of people read and respond with critique and the overwhelming responses were beyond one liners. One reader told me “I read this over a year ago, and I still talk about it almost every day to people I meet. It’s had an amazing affect on my life!” It doesn’t get much better than that, but those comments are totally lost on literary agents, editors and publishers.
    This is the first attempt at writing anything since I was deployed most of my life. Finding a way to stand tall and away from the herd and the noise, is the hardest part of being “SEEN” and eventually being read. I now completely understand WHY self publishing is so rampant. Yeah, there is a huge stigma with the process, but that stigma will go away eventually. Because in the end, it’s more about HOW the book is presented, not WHO presented it. Best wishes to ALL the authors on this website and those who are not. Keep the faith, keep pushing forward to the “Five Meter Targets”. Eventually, they’ll come into range, or become a non-problem. Best of luck to everyone out there with the burning desire to write and affect the rest of the population!
    PEACE!
    Chief