Author's Note: This story contains themes of self-harm, depression, physical violence and references to the Boston Red Sox baseball team.
If you suffer from low to moderate (or even extreme) levels of general dissatisfaction with your life, or maybe just a deep and blinding sense of malaise from working under soul-sucking fluorescent lighting in a tight, bland, cubicle sequestered in the heart of an inbred corporate landscape for the majority of your waking hours...stay tuned for this important announcement.
New Euphorica-ES may be right for you!
[TV commercial shows zombie-like administrative functionaries in darkly filtered black-and-white lighting as they stumble out of a dreary office building at the end of a long workday, and upon entering the sunshine the full spectrum of color is suddenly restored in ridiculously over-bright tones that will intentionally hurt the TV viewer’s eyes (and potentially cause seizures in some cases) as the low-level automatons suddenly start to smile and stare up at the sky for no particular reason, their eyes rolling back into their heads, presumably cooked beyond repair by the brilliant UV radiance of the sun.]
In clinical trials, people who are tortured with crippling regrets over the various unfortunate events they have suffered and the poor decisions they have made during the course of their lives have sometimes found that daily usage of Euphorica-ES was able to provide some level of non-specific relief and marginally decreased the urge to bring a loaded handgun into their workplace, in case that self-aggrandizing jackass Jared from Human Resources decides to call for some stupid mandatory team-building exercises at lunchtime again just because it’s Friday and he’s always bucking for a promotion.
[On-screen image shows a young man wearing a Boston Red Sox jersey along with a false and obsequious smile, clapping and laughing in slow motion, as an older and clearly unhealthy, graying man in rumpled and over-worn clothing seated in the background slowly removes his cheap necktie, forms it into a noose and then climbs up onto the desk in his tiny cubicle to tie the non-business end around a rusty old water pipe running just beneath the low off-white ceiling above.]
But with new Euphorica-ES you will quickly lose any and all lingering desire for personal happiness or fulfilment. More importantly, you will permanently forget all of your hopes, dreams and goals and simply accept your bleak slave-like existence, enabling you to numbly and mindlessly float through your joyless life without ever stopping to consider difficult questions about where it all went wrong and how you are helpless to change anything at all. Let's face it. Even your cat despises you.
[A small army of chemically-lobotomized corporate drones carrying identical gray paper coffee cups enter a windowless gray concrete building of Soviet-era brutalist design beneath a gray morning sky, vapidly smiling up at the countless security cameras mounted everywhere. One stumbles and falls, clutching her chest, apparently in the throes of cardiac arrest. Her body buckles and convulses on the pavement as the others continue to walk by, still smiling, perfectly unfazed by her plight.]
If you sometimes feel like life is stressful and you are not idyllically delighted with every single aspect of your entire existence at all times, ask your doctor if Euphorica-ES is right for you. With as little as twelve daily dosages combined with heavy alcohol intake and a complete and total lack of psychiatric treatment, Euphorica-ES has sometimes proven to be somewhat successful in treating everyday thoughts of general ennui and blocking out disturbing questions about the nature of your own mortality and why no one ever truly has, and no one ever truly will, love or respect you.
[The camera lens pulls in on a woman with dead black button-stitched doll eyes and an opaque smile as she mindlessly stares off into the middle distance while a beautiful young child - presumably her daughter - dances joyfully before her on a grassy sunlit field before fading away. The subject is clearly oblivious to all external stimuli, feeling only the rising swell of the Euphorica-ES chemical rhapsody running down her spinal column. Her smile broadens. Her lips are candy apple red and her teeth are stunningly perfect, with the exception of one jagged black vein running horizontally through a thin crack in her left lateral incisor.]
Euphorica-ES; your daily solution to the fact that Everything Sucks! Call your doctor today and demand your prescription. If you are refused please contact our legal department at the number on-screen now and we will assist you in aggressively threatening a malpractice lawsuit that will lead to the certain bankruptcy of your doctor's business and the loss of his or her medical licensing in all 50 states, and probably in other US territories such as Puerto Rico and Guam and places like that as well. Operators are standing by for your call 24 hours a day!
Please Note: Although the new (and legally patented) Euphorica “Everything Sucks” ™ formula has not yet received formal FDA approval, the cadre of lawyers and lobbyists in Washington D.C. who are rigorously negotiating on behalf of all of us here at EffYüü-Pharma Global are very confident that a reasonable and mutually acceptable 'number' will be agreed upon soon and the standard rubber-stamp approval process for this kind of highly questionable new drug will commence post haste. Your local pharmacy should have it in stock by Friday. Order now! Supplies are limited.
[Voice of the off-screen narrator suddenly triples in speed as large blocks of 6-point legal text written in Latin scrawl across the screen far too fast for the human eye to possibly read a single word.]
Please Note: In clinical trials Euphorica-ES has been proven to invariably result in all of the following side-effects:
Lycanthropy
Addiction to scratch-off tickets
Capgras Syndrome (the belief that your family has been replaced by impostors)
Serial arson sprees
Polydactylism
A strong preference for the middle seat when flying coach
Prosopagnosia (i.e. “face blindness”, the inability to distinguish facial characteristics)
Genital warts, lesions, rashes and occasional insect infestations
Publication of varying types of insane manifestos on Reddit
Cotard’s Syndrome (the belief that your internal organs are rotting away)
Restless Leg Syndrome (yeah, it's actually a real thing)
Spontaneous combustion
And, of course..."Thoughts of Suicide"
Okay, in our own defense on this last one, I think we all know that every pharmaceutical commercial says that their drug leads to thoughts of suicide. At what point are we just going to state the obvious and distinguish correlation from causality here? We all think about suicide all the time, am I right? It's only natural, because "Everything Sucks" ™.
Besides, you have to sign a legally notarized and firmly-binding waiver preventing your family members from ever coming after us with a wrongful death lawsuit in the event of your untimely demise before you can get a prescription anyway. (We’re evil, not stupid.)
So tell your doctor today that Euphorica-ES is right for you!
THE END
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Realizing from the comments that this story is this brutally sharp, darkly comedic satire that exposes the absurdity of modern corporate life and pharmaceutical marketing instead of some kind of futuristic utopian world I initially thought it to be, was stupidly shocking. Makes me love your story even more!
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I appreciate your kind comments, Roberto! I actually intended for it to be a little bit of both, so you are right on point. A bit of corporate marketing satire and a grim look into our possible future. Those pharma TV spots are equal parts absurd and horrific, and they just keep pushing it farther in both directions. I have a theory that former Madison Ave executives who ended up in hell are the ones who are forced to produce those commercials everyday. No rest for the wicked!
Thanks for reading, man.
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If George Carlin and a nihilist pharmaceutical rep wrote a commercial together in a blackout rage, it would look a lot like this.
Thomas, this is dark, hilarious, and absurd in a way that manages to say a lot about modern work culture, late capitalism, and the soul-numbing grind of existence. It reads like an infomercial for existential despair—and I mean that as a compliment.
"With as little as twelve daily dosages combined with heavy alcohol intake and a complete and total lack of psychiatric treatment..." This line had me laughing and groaning at the same time—tragicomic brilliance.
It’s gloriously unhinged. This is bleak, bold, and bitingly smart. It reads like Black Mirror meets Office Space with a side of “what if Kafka had an ad agency.” Perfect for anyone who’s ever wanted to fake a seizure to get out of a team-building exercise.
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God damn, Mary!!! Where ya been? You are always so kind, I love you and miss you so much. I wish we lived somewhere close enough to get a cup of coffee together once in a while. You are so cool and smart and delightful. Thank you for reading my shit, Hope you are muy beuno, amiga mio.
When I first got out college I worked for McCann-Erickson, the largest ad agency in the world. So yeah, I know a little bit about the insidious nature of this stuff. I used to think "A Clockwork Orange" was scary and deranged, but then I learned about the real world...
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Thomas, I miss you too—like, a lot. I wish we lived closer too, because honestly, grabbing coffee or lunch and just talking life and projects would be a dream. Hard to believe we’re on opposite sides of the country... though if we ever end up in the same zip code, it's on.
Thank you for your sweet words—your story was wild in the best way. Seriously, it was gloriously unhinged and way too relatable for comfort. The fact that you used to work for McCann-Erickson explains a lot (in a good way!). You’ve clearly seen the sausage get made, and it shows. Honestly, “A Clockwork Orange” has nothing on fluorescent lighting and mandatory team-building exercises. 😂
As for me, I’ve been busy wrangling all my projects! I’ve been working on getting The Hen House Mysteries ready for publication and I’m deep into Insatiable. I’m actually trying to decide if I want to turn Insatiable into a trilogy or go full-on graphic novel with it. I hired someone to work up some sample pages to see how it might look visually—and I think it’s going to be pretty damn awesome.
On top of that, I’ve been working on my website, creating some animated videos to build a little social following, and marketing the heck out of my already published book, The Herbal Henhouse. So yeah, it's been a lot—but a good kind of busy.
Anyway, keep writing your brilliantly twisted tales—I swear, if you ever package that pharmaceutical nightmare into a full-length piece, I’ll be first in line to read it (and probably laugh-cry the whole way through). You are cool, smart, AND hilarious, and the world needs more of your brain on the page. Love ya!
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Great opening paragraph
Love the image of the self-aggrandising jackass, Jared from Human Resources.
Euphorica ES your daily solution to everything that sucks, not too many questions asked - if you Ignore the side effects which really suck too.
Brilliantly done.
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Thanks, Helen. Those pharma TV commercials are just begging for satire. I want to get a job as the guy who gets to name the new drugs. Just give me like seven or eight Scrabble tiles and I will give you a name. Snirkovy. Blyxtiva. Farcostic. Easiest job ever.
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Great read Thomas. Commercials here in the UK are bad enough but nothing like this. I am guessing that big pharma are pushing so much in the States as your health system is so different. Brilliant bit of satire!
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Penelope, those commercials are absolutely insane and they run all day long. You literally cannot sit through a single commercial break without seeing one. They are omnipresent here. Check this one out. In the first few seconds they tell you that this drug helps you quit smoking. (This is helpful. Most of these ads don't even really explain what condition the drug is supposed to treat.) The rest of the commercial is basically just a long list of side effects. I don't smoke but if I did I would rather just keep smoking and take my chances with lung cancer.
https://www.youtube.com/watch?v=3hp_y0wDFz0
I wouldn't even say we have a healthcare system at this point. The word "System" implies an organized framework/process that addresses a need and provides a reliable outcome. We don't have that.
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Oh blimey - I watched the video. At least the dog looked reasonably okay! The guy looked like he was ready to end it all!
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I promise I won't send anymore, but just watch this one. This is what we are exposed to everyday here. I don't think Kubrick or Cronenberg or Chuck Palahniuk could write something so disturbed as this: https://www.youtube.com/watch?v=wI_OKb79BxM
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🤪
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Very poignant—great job.
Your story reminded me of this:
https://youtu.be/3mbBbFH9fAg?si=_H6fH0NwoSH827wb
I'm sitting in a bomb shelter reading it, wondering if I should get myself a Euphoria prescription too—
but then again, I can't risk those genital warts.
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Oh man. Be safe. Best wishes for you and your family and friends. Hopefully peace and caution will prevail.
I always liked that Soundgarden video. Very creepy. Second only to "Outshined".
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🩷🙏
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LOL.
You have watched way too many commercials. Hit the nail on the head over and over - poor nail. :-)
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I wanted to make sure I hit all of the usual absurd beats in a typical pharma TV ad, from the vague description of benefits to the complete mystery of what condition the drug is even supposed to treat, to the guidance that you should tell your doctor what meds you need and not vice versa, to the unintentionally horrific visuals and, of course, the running list of side effects rambled off by some unemployed auctioneer who can speak 280 words per minute. The only thing I left out was the song and dance routine. Thought about working it in but decided less is more.
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Soooo good! So true! So brilliant. Another blinder, Thomas! What a cracker.
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Thanks, Rebecca. Those commercials kill me. And they all say something like, "Don't take Euphorica if you are allergic to Euphorica." Is that not the single-most unnecessary bit of advice possible?
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Got to admit, the pharma in the States is way off the scale in comparison with the UK. Our health care is free - paid for out of taxes, for sure, but free to all, so there's no need for aggressive drugs marketing. The most we get advertised is a Vicks Sinex Nasal Spray. The opiod problem is a big, pitiful shame on the industry. I feel so sorry for people who get hooked on that stuff.
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It never even occurred to me that you guys don't see these commercials every time you turn on the TV like we do. It's so ridiculous. The drugs have bizarre names like Epglyss and Biktarvy and sometimes you can watch the whole thing and have no idea what the drug is supposed to do. They always end with a high-speed reading of the potential side effects, which are usually a lot scarier than most diseases. Here's a typical example of the absurdity: https://www.youtube.com/watch?v=oLODAXtSy-s
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Tom: OMG!!!! This is BEAUTIFUL! Loved it x 10000000 utils of humor.
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Thanks, Liz. I think we have all seen far too many of those tv commercials. This basically wrote itself.
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Think I saw this info-mercial on at 3am this morning.
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It's really not too far from reality. Those pharma ads are getting increasingly ridiculous. Half the time I have no clue what condition the drug is supposed to cure.
Thanks for reading, Mary!
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Totally agree.
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Love it. Please sign me up.
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Great news, Mister Walker! We are currently conducting clinical trials in your area (not really that clinical btw) and you are formally invited to participate. You will first need to sign a waiver negating all of your legal rights and then once we extract one of your kidneys and maybe your endocrine gland or some shit - I'm in Marketing, not Operations here - if you meet our criteria for inclusion we will notify you immediately.
If accepted, you will spend 6 weeks at a former homeless shelter on Skid Row in Los Angeles that was shut down by the State of California for numerous health code and structural safety violations, and assuming you survive we will award you with a cashiers check in the very generous amount of $361. We look forward to working with you, harvesting your vital organs and selling them on the black market in Russia or someplace like that. (Again, I'm in Marketing here, not Distribution.) See you soon!
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Well shiiiiit. That sounds like one heck of a deal, man. Sign me up!
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Wait, was that a Clay Davis from "The Wire" shiiiiit reference? If so, let me know now so I can start shopping for a wedding ring for you, because we're gonna be together forever. (That;s my favorite show of all time.) If not, never mind.
https://www.youtube.com/watch?v=ZSRs3g2AnxA
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You had me at ‘wait’.
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