How to Create a Copyright Page in 5 Minutes (with Template)

Something I have seen quite a lot lately in the self-publishing world: trying to do everything by yourself. Thinking that you just need Photoshop to make a cover, spell-checking software to edit, a dictionary and a bit of knowledge to translate. Never underestimate the value of a human professional who has spent years studying and then honing their skills. There is more to translation than substituting one word with another, just as there is more to a cover than a bunch of drawings and a title.

Find the right professional for you and your project, and work closely with them; you won't regret the expense, I promise. Also, yes, some types of stories and tropes are very popular right now, and those seem like a safe bet, as far as marketing and selling go - but likely there are a lot of similar books out already. In traditional publishing, variety is sorely lacking, because a tried and tested product seems safer; let's avoid repeating that mistake. Write the story that's in your heart and then strategically find your niche audience. You'll find them starved for exactly your flavour of creativity.

One of the most common mistakes I see with self-published authors is setting unrealistic timelines for their publishing journey. Many writers plan their schedule far too tightly and only reach out to professionals—whether editors, designers, or marketers—at the very last minute.

This creates unnecessary stress on both sides: the author feels rushed and overwhelmed, while the professionals either have to decline the project or take it on under less-than-ideal conditions. In the worst case, authors struggle to even find available professionals because their preferred timeline doesn’t allow for the necessary lead time. Many professionals book out months in advance, so it’s wise to plan at least four months ahead—and in many cases, even that may not be enough time.

It’s also important to remember: as self-publishers, you are free to set your own pace. Unlike in traditional publishing, there is usually no external deadline or audience impatiently waiting for the book—especially when it’s a debut. That pressure often comes only from a self-imposed timeline. Instead of rushing, it’s far wiser to take the time to do everything properly, work with professionals without stress, and then launch the book when it’s truly ready.

Publishing a professional-quality book requires space for collaboration, revisions, and creative breathing room. When timelines are compressed, the process becomes about “getting it done” rather than “getting it right,” which can ultimately compromise the quality of the finished book. A thoughtful, realistic schedule not only reduces stress but also ensures that every stage of the process—from editing to design—has the attention it deserves.

One of the biggest traps authors fall into when self-publishing is thinking that the hard part ends once the book is written.

In reality, self-publishing is as much about production as it is about creativity, and overlooking that side can leave even the best manuscript looking unprofessional.

I’ve seen too many writers skip professional editing, try to design their own cover, or leave marketing as an afterthought, and the results are usually disappointing. But just as important, and often less discussed, are the mistakes around the actual printing and publishing process. Authors frequently go with the first printer they find rather than getting at least three quotes, which is a sure way to overpay.

Others don’t ask whether VAT will be added on top of the quoted price, only to discover the true cost later.

Perhaps the most heartbreaking mistake is not asking to see samples of the paper and materials being used; the author waits excitedly for their book to arrive, only to be handed a flimsy volume on cheap stock that feels nothing like the work they poured their heart into.

The truth is, self-publishing is about producing a product as much as sharing a story. Taking the time to ask questions, compare options, and insist on seeing exactly what you’ll be paying for can mean the difference between a book that looks like an amateur project and one you’re genuinely proud to hold in your hands and which reflects the hard work you have put in as well as the hopes, naturally enough, of your client to hold a book in their hands which is a quality item.

I've read a fair number of self-published books, and one thing I have noticed is that an unprofessional interior book design does impact my reading experience.

Interior book design is about all that invisible work that makes a book visually pleasant to read. If the lines break poorly, if the font is too big or too small, if the line spacing is too tight or too loose, if the font selection is one that's difficult on the eyes, especially after reading for a long time--all of this will subtly make your reader tired while reading, and, perhaps subconsciously, less likely to enjoy reading your book. They might not even know why! And by the end, they may be left with this feeling that they didn't want to pick up the book to read it as much as they have other books, which is not a feeling you want your readers to have, especially for something so easily fixable.

A well typeset book is unnoticeable. That's the point! Your reader doesn't notice the words on the page. Instead, they glide over them, immersed in the story. But a poorly typeset book stands out. Your reader's attention is pulled from the story again and again because the words are too squished together to read easily, or because there was one dangling line all by itself on the last page of a chapter and that looked odd, or because the font for the text messages was inconsistently applied.

Interior book design is an important part of the publishing process that I think a lot of self-publishing authors overlook.

Two mistakes I've encountered through my work with self-publishing authors are definitely common, but perhaps not super obvious at first thought.

Mistake #1: Hoping to ultimately publish with a traditional publisher, but self-publishing first as a means to “test things out.”

Self-publishing should be a conscious and very intentional choice that you make because the process appeals to you, not something you do as a test drive. Once it’s published, it’s published. In fact, as a former slush pile evaluator, I quickly learned that a previously-self-published submitted manuscript was often a no-go for the publisher I worked with. Why? Well, any self-published copies of the book that had been already sold are sales the publisher might have otherwise been able to count on — chances are, if you’ve self-published your book, you’ve already gotten all your friends and family to purchase a copy. Those are all opportunities for sales no longer open to the publisher. So, if you want to self-publish, that's great! But make sure that, whatever you decide on, you're making an intentional and conscious choice.

Mistake #2: Consider your use of copyrighted works and get permission!

This applies to nonfiction and fiction works alike: If you are including previously published content in your book, do your research and understand what may require permission to use. If you're including lengthy quotations or extracts from books, short quotations to open your book chapters (i.e., epigraphs), song lyrics (yes, even just one line of a song), poetry, or photographs/artwork, you will need to seek permission clearance from the copyright holder to legally include that content in nearly all cases. I can tell you, based on several years of experience in permissions editing, that the process of figuring out who the copyright holder is, applying for clearance, hearing back, and finalizing the clearance can take MONTHS. And you may not even be granted permission, after all that effort! It can also be very expensive — publishing companies and record labels especially will charge you per usage and based on the amount you've used. So, do your research, know the risks, and decide accordingly.

The most common mistakes authors make when self-publishing are: 1) Not focus-group testing yout title and subtitle, Check with Amazon for duplicate titles, and ask friends/colleagues 2) Not obtaining at least 2 endorsements, for front and back cover. 3) Not creating a publisher name for themselves Amazon. If you publish under your personal Amazon account, the "publisher" will be listed as "independently published," which can erode credibility. Instead, set up your KDP account in the name of a publisher you invent. There are many more, like poorly-designed covers and interiors, but these are of the most overlooked.

Common mistakes:

Unrealistic or distorted view of public interest (Harsh, I know.)

Family and friends aren't fans--neither are paid reviews. It is important to be as objective as possible when assessing your book's popularity. I say this because many indie and early-stage authors believe they need what NY Times BEst Selling authors need, and that can lead to a lot of wasted time and money.

Acting as your own publishing company

It may seem like creating a separate name as your "publishing company" but the reality is, you don't yet have a company. This can be misleading to actual publishers that may be interested or contribute to the mistake mentioned above. These days, authentically doing everything on your own is more appealing to readers and publishers than the "fake it 'til you make it" strategy.

Starting a blog

If you aren't ready to commit to a regular schedule or writing blogs in batches, you don't need a blog on your website. Focus more on a simple and clear website and point of sale, then drive traffic to it. A blog isn't going to get you traffic unless you treat the blog itself as a business of its own.

Take advantage of every single opportunity that comes your way in the beginning. Don't be too picky. If the front door is locked, go in the side door. Or find a window. I had great luck with blind queries in the beginning and that was before email, kids. I built many relationships that way, and most of all, keep believing in your talent, be agile, be diligent, and above all LEARN HOW TO SELL YOURSELF.

If you are a non-fiction author you can use your book as a platform to get speaking engagements even before your book is published. Once it is published, ask the business you are speaking for to purchase books for each of the conference attendees and then include this purchase in your speaking "package."

If by "best," we mean "fastest," then self-publishing is the way to go, since there're no gatekeepers, meaning no wait time. As soon as your book's done, you can get it up for sale. But if we mean best as in "long-term for your career," that becomes a fuzzier proposition because you need to weight the wait time, rejection, potential rewrites/edits, and possibility of never having something accepted inherent in traditional publishing against the prestige that still comes with making it into that world. It also depends what level of control you want for your work. You obviously get much more with self-publishing, but perhaps you'd benefit from the edit you might get from an editor at a legacy press. Lots of variables here, but my advice is always to be honest with yourself regarding your goals.

Legacy prestige is great and all—and, if it goes well, can be much more lucrative—but there's a lot to be said for having full control of your product.

The issue with following current trends is that the trend may be over before you get your book completed and out to the world. If you write what you are passionate about, the story will usually end up being stronger because you are writing a story that means a lot to you, as opposed to writing something just because you think it might sell.

However, you want to be sure the story you are passionate about still has a strong possibility of selling by avoiding cliches and plots that have been overworked and overdone.

Strong stories that readers can relate to will have a good chance of finding an audience no matter the genre.