Nutri Inc.- 2183

His Majesty, King Willforth the Second of Engalsea, Master of the European-Islands, The Grand Regent of the Dependencies, Baron of the Dessert Lands, Lord of the Caribbean North, and Prince and Great Steward of the Unclaimed Empire, sat before the comfort of a roaring fire in the Royal media room; waiting for The Family to finish dinner. He hadn’t turned on the lights, wanting to remain alone as long as possible.

Willforth had left them halfway through the third course, too anxious to eat any more. Without ceremony he pushed aside a delicate plate of bone china, containing partially consumed quail, asparagus and wild rice, and left the room.

Johnathan Jacob Rush, the most virulent Voice of The People yet, would finally give The People exactly what they needed; the Stability and Peace of Royal Order.

Willforth hated the man, but had to admit that Rush touted his trash with flare. The People listened to him.

“Two whiskeys! Neat!” He commanded of a room in shadows; an unseen valet scuttled to acquiesce.

He poured over the data within the folder, not noticing the drinks silently being deposited next to him. Flicking through the contents, settling on the carefully crafted speech they had edited and returned to Rush earlier in the day. He read each line carefully, looking for flaws but found none.

He unwillingly recalled the headlines contained in the spread of newspapers delivered earlier.

**Rush Hour after Curfew – JJR to beat the Clock at Nutri Inc. Live this Friday @ 22:00.**

**Nutri Inc. on the Stand – Rush to Expose All in Rush Report – 20 Sep 2183**

Thinking of them just annoyed him. He’d seen them and approved them as appropriate material for the sanctioned opposition. Just enough to get them all excited. Yet, he now considered them too brash and questioned his decisions.

“Leave us.” The firm voice of a woman used to being obeyed disrupted his reverie. A handful of servants bowed and curtsied out the door. Willforth glanced up at his Heir and eldest child with hidden pride. She appeared regal this evening.

She made her way to the drinks cabinet behind him, and he listened as she loaded a drinks-cart with liquor, mixers, ice, fruit and an assortment of snacks for the evening. She parked it behind her seat, sat down and took up the whiskey he had ordered for her; taking a sip, she exhaled contentedly.

“Relax father.” Her voice was trained silk. “You’ve executed every move perfectly.” She gestured at the speech in his hands. “It’s a masterful blow; not only to Rush, but The Movement as well.”

This relaxed him enough to deposit the speech back on top of some pictures of Rush kissing a woman that wasn’t his wife, and shut the folder, slotting it away in a convenient nook next to his seat.

“I am glad you approve.” He offered blandly, not wanting her to see his relief.

Rush was just the latest voice of descent amongst Willforth’s people, no different from the last, yet… he somehow made Willforth uncomfortable. Willforth had considered silencing him, but had opted for breaking him instead. He wanted the voice of Descent to become one of Order. 

“The photos brought it all together” his daughter voiced, disrupting his thoughts once more.” We’ve never been able to get anything on him before them...”

“Evelyn, It took years.” He downed his glass in one gulp. She took it off him and leaned back to fill it as he spoke. “But one lucky lady managed to catch him with his pants down.” He chuckled wryly. “Old Martin told me his face went as white as sun-bleached bread when he showed Rush those photos… He said Rush actually begged!” Willforth didn’t hide his pleasure in knowing that the mighty Rush had been reduced to his knees.

“He’s human after all!” Evelyn cheered. “And where there is smoke, there’s fire… I bet there are other women out there…”

Willforth just smiled at his Heir, she certainly understood the value of a hefty blackmail folder.

“You know; all we really need is the one true story.” He tried to sound wise. “Rush is ego driven, and has staked everything on a pristine reputation. People like that trip easily, and they fall hard.”

“I suppose we could get a collection of fakes set up. If we spin the one solid bit of evidence as though he’s actually a rotting corpse of a degenerate….” The wheels in her mind were spinning. “Then Old Martin should have no problem recruiting a couple of vultures to add voices to those lies.”

“That’s a good idea. If he ever steps out of line, we’ll bury him.”

“Hmmm.” Evelyn affirmed through pressed lips as she took another sip of her whiskey. “Till the day that becomes necessary, his pristine reputation is Ours to utilize.”

Lights flicked on brightly as a young man stepped into the room, smiling widely at them as he did so. Willforth caught sight of the Three Blooms of The Movement pinned to his lapel and suppressed his frustration, choosing to ignore their presence instead, as he had been for weeks.

“He certainly has the Ear of The People.” He chimed.

Willforth felt he loved all his children equally, other than Evelyn of course; a King’s love for his Heir exceeds all other forms of love. However, he had to admit that his youngest son Gregory inspired nothing but contempt from him.

“Now, thanks to some indiscriminate pictures, he’s going to bend that Ear to our lips.” Gregory sauntered over to the cart and poured himself a generous portion of rum into a waiting tumbler, topping it off with cola, ice and lemon. Willforth wondered just how much of their conversation his son had heard.

Gregory’s views and opinions had darkened the wool of his character within The Family’s social circle, yet he seemed to relish his post as the Black-Sheep.

“Evelyn is not wrong. I personally think your best move was giving him full journalistic access to the labs at Nutri Inc., exactly what he wanted from the beginning.” He strolled to a chair waiting in the back of the room and flopped into it nonchalantly.

Evelyn retaliated. “Exactly why Father’s move is so brilliant! We are giving The People exactly what they wanted, not knowing their Righteous Voice is nothing but a puppet tied with Our strings.”

Willforth continued. “Need I remind you Gregory; we confiscated every scrap of footage from his team that day? He left with our approved content only. The Censors were efficient.”

“Thank you, father.” Gregory replied through a chuckle. “But tell me; is that marionette really all that well strung?”

Willforth didn’t get a chance to respond; his Queen had entered, his remaining children filing in behind her. They were closely followed by the six highest ranking members of his Council; Finance, Energy, Tech, Food, Medicine and Entertainment. The servants reappeared to serve them all drinks as they caught up on how each other’s interests were fairing, only really caring as their own were inextricably linked to theirs. The Queen took her seat opposite her husband near the fire, once settled; the rest of the room found and took their allocated seats as well.

Willforth nodded at Evelyn, satisfied that The Family were present. She rose dutifully and looked at the servants. “Leave us, and close the door firmly on your way.”

She locked the door behind them and dimmed the lights; grabbing the remote from the side-table, leaving the door key in its place. Evelyn switched on the HoloScreen. An advert of Nutri Inc.’s latest beef flavored protein burgers materialized within the room. It was almost time.

The advert faded and Willforth found himself staring at the self-satisfied and smug face of Johnathan Jacob Rush. Willforth found joy in knowing it was just a facade. That perfect face wearing his forties with ease was nothing more than a shiny little arrow resting in a Royal quiver.

For fifty minutes, The Rush Report ran as scripted; officially approved reports followed officially approved interviews.

Then at last, the reason they had gathered at all this evening, finally dawned…

“I think we’ve all waited long enough”

Rush opened in honeyed tones.

“The curfew’s in force, and you my enlightened audience, have nowhere else to be. For the next ten minutes, you have nothing else you need to do... The kids don’t need to be in bed yet… the droids can deactivate themselves…”

Willforth felt himself leaning in a bit, hoping no one noticed.

“I promised you all that I would get into Nutri Inc.”

Rush leaned in towards the camera conspiratorially, as if in response to Willforth’s unwitting invitation.

“That, I would show you the Truth. Well, I have finally delivered!”

A hollow backing track followed Rush’s words. Willforth smiled as the effect cheapened the delivery.

“So, without further ado, I will take you on my journey!”

More canned applause rang through the sound-system.

“Before I begin, can I just say thank you to the lovely employees who made my time at Nutri Inc. so memorable.”

Sanctioned videos of staff blended over his words as he faded from the projection; smiling faces working productively at their stations, lab technicians loading petri dishes on official looking shelves. 

“As we all know, Traditional farming has been impossible for over a century.”

Rush didn’t miss a line. Willforth felt captivated and wondered how Rush’s magic was working for his audience this evening.

“Resources that once sustained nations diminished as our population grew. Land that once maintained the relevant agriculture to feed us had to be sacrificed for essential infrastructure; schools, hospitals, entertainment complexes, roads, housing... you get the picture.”

The same ancient pictures children saw in the history books took shape before them. Satellite images of Earth showing the ever expanding industrial footprint of human activity, concrete and smoke gradually creeping outwards, spreading and choking the planet as the glorious greens and blues faded into obscurity.

“A new solution in maintaining the supply of nutrition was urgently needed. Nutri Inc. provided us with that solution.”

His words were perfectly complimented with a motivational crescendo of music.

“They have since been the leading supplier of all our nutritional needs.”

Controlled pictures of the most common supplements and food items solidified and faded through the display.

“I suppose we all know these, don’t we?”

The HoloScreen image had locked on a picture of Nutri Inc.’s most profitable product; a large bottle of Nutri-Tabs.

“Just one tablet contains all your dietary requirements for an entire day, and works best with plenty of water.”

The journalist droned on in the background about the technical specifics as more images approved by Royal Decree emerged before them. The details were rather tedious as Rush discussed everything from sifters, funnels and the rapid flow of the conveyors taking large quantities of chalk to be mixed with the very best nutritional additives that science had to offer. Pictures flowed harmoniously to support each statement of efficiency and consideration, just as designed.

He leaned back and sighed as Rush moved into the segment on meals. He listened as he enthusiastically discussed how the Government had ensured that everyone could eat at least one complete Nutri-Meal a week, and how it was perfect for the hasty pace of modern life.

“As you can tell, I had a very busy and informative day!”

Willforth made himself comfortable as he recognized Rush was nearing the end. His favorite part was coming up. The part he inserted on the page himself.

Rush was leaning back in his seat with a tired smile on his face. Willforth smiled in reply, eager for him to continue.

“For years now, I’ve been telling all of you that our Royal rulers have been lying to us.” Rush hesitated for several seconds, as if unwilling to continue, but then appeared to pull himself together awkwardly.

“Sorry folks…”

He chuckled, averting his eyes like a child who's found he’s been caught short.

“It’s just… it’s not easy to admit when one has been fooled, you know?”

 Willforth considered it a nice touch of recovery as Rush continued his recitation.

“For years, I have been laying accusations at Nutri Inc.’s door, at many doors if I am to be truthful. I told you they were drugging us, keeping us enslaved. That the most powerful industries weren’t actually operating separately, but together to keep us complicit and numb.”

Another pause, but much shorter this time… it added to the drama of the moment and Willforth felt a sense of victory swell in his chest as Rush’s delivery brought life to his dictation.

“I told you that Tech and Entertainment control what you see and do; that Medicine and Food work together to keep you locked in a cycle of dependency. I’ve mocked how Energy supports them all, and how Finance owns them all. And I’ve mocked you, my audience, by cautioning you that our addiction to this incestuous system would keep us under thumb....”

Another silence followed these words, Rush had averted his eyes, this time just as instructed.

“Yet, my fervent outcries of injustice only fanned the flames of chaos. I never wanted anyone to get hurt…”

Rush had looked up at the camera with sincerity. Willforth was impressed with the journalist’s performance.

“I promised that if I was wrong… I would admit as much, and that I would apologize; Live, to you all; begging forgiveness from my knees.”

Willforth waited, his heart fluttering.

“Did you know that our King still eats actual food? Like, from slaughtered animals and gardens?”

Rush had delivered a rather blunt broadside; the room roared with panicked outcries of disbelief. Willforth emptied the contents of his mouth, spraying whiskey through the HoloScreen’s projection.

“In fact, here is a picture of the Third Course he didn’t finish this evening!”

And there it was; that spiteful quail carcass, left pecked at on a bed of rice, was staring back at him.

“How is this bastard still on the air?!! Willforth roared at the room in general, his eyes locked on his dinner.

“I don’t know father.” Evelyn rushed to the door to unlock it. But the key was not where she’d left it.

She frantically tried to pull it open, yelling for the servants to come.

“Our Royal Rulers and the Ruling Class, the One percent with all the power, eat like this every day! Not a single member of the Royal family have ever once consumed a Nutri-Tab, nor have they had to endure a full spectrum of food that all pretty much kills you. Nor the constant pang of hunger for that matter... Then one has to consider the reason we endure them at all… We, as a species, agreed to stop abusing other living creatures.” 

New and unapproved pictures materialized on the HoloScreen. Richly appointed farmlands filtered through the projection matrix, blending into gardens sprawling around palaces and the most affluent areas; all sectioned off and inaccessible to the general public. In the back of the room, Gregory was howling with laughter.

Rush continued to rage at the camera, passionately exclaiming how he had been right all along.

“I confess; I never expected there to be so many ingredients!”

Pictures of substances that had been banned for centuries appeared next to the smiling faces he had thanked earlier, none of them were smiling any more.

Cinnamyl Anthranilate - (Liver Cancer!);

Coumarin – (Liver Toxicity!);

Ethyl Acrylate – (Cancer);

Rush ranted and raved as financial records started emerging. The room grew still and Willforth felt himself sink into his chair, hoping it would swallow him. They were the actual records, connected with convenient emails directly from the Medical board; they would supply these substances for use in Nutri Inc.’s products, ensuring the majority of the public had repeat medical prescriptions by the age of forty.

“You may be wondering how it is that I am still on the air?” He waved a hand and cameras pivoted, showing the studio; the entire crew and security team wore Three Blooms pinned to their lapels. Members within the tiny control office waved at the camera panning over them with obvious delight.

Finally, it turned back to Rush, and he too wore Three Blooms.

“That is because the movement is much bigger than you realize Willforth.”

The room gasped into silence, Rush hadn’t even used a royal moniker.

“If only you had considered feeding more people, this would have been harder for us.”

Rush was smiling gently, his eyes looking weary as he shrugged casually for the camera.

“Your very servants who prepare and serve you those meals haven’t even been allowed to finish your discarded plates! They aren’t coming back Evelyn.”

She had resumed her efforts in opening the door, but stopped, stepping back cautiously.

“Oh! The pictures you have of me?”

As he spoke, those same pictures materialized on the HoloScreen. They blurred into a video of the two, seated on the bed. As their lips parted, the woman removed a blonde wig to release a cascade of rich auburn hair. She got up and proceeded to remove her makeup directly before the lens of the camera. A couple of prosthetics were peeled from her face, diminishing previously highlighted features. Mrs Rush waved for the camera.

Willforth’s heart rate increased as Gregory’s laughter rang through his ears from the back of the room.

“Father?!” It was Evelyn, Willforth turned his head to see her at the window; a red glow had flushed her face. “Father, I think I see…” She stared off into the distance, her mouth slightly agape.

Willforth wanted to feel concern, but he just watched with doe-eyed apathy as Gregory joined her at the window, leaning against the frame. He had his back to his father as he laughed once more, abrading Willforth’s eardrums further. “Well Shit!” He managed at last. “Evelyn sees torches father, lots and lots of torches.”