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Blog > Book Marketing – Posted on October 23, 2018

Ask an Award-Winning Literary Publicist: Submit Your Questions

Book publicity is one of the toughest skills to master as a self-publishing author. With the sheer number of titles being released every year — and with the decline of book features and reviews in traditional media — it's becoming harder for independent authors to 'place' their stories. With this in mind, we wanted to shed some light on the topic and help writers better understand their realistic publicity options.

Sandra Goroff is a veteran award-winning literary publicist. In her 30-year (and counting!) career, she has worked in-house at Houghton Mifflin and represented authors the likes of Clive Cussler, Maurice Sendak, Chris Van Allsburg, Hollywood legend Kirk Douglas, and former president Jimmy Carter. Over the next few weeks, Sandra will be answering your questions on book publicity in a recurring blog segment that we're (predictably) calling "Ask an Award Winning Publicist."

How can I submit a question?


If you're searching for an answer on the topic of book publicity — whether that's for traditionally published or self-published titles, non-fiction or fiction, you can send it to us by filling in the form below.

Please bear in mind that we're looking for questions that other authors might find interesting, so here's an example of what not to submit:

Hi Sandy. Here's a link to my book. How do I publicize it?

Please feel free to get specific and give some background on any struggles you've personally experienced in publicizing previous books.

When will the questions be answered?

We will do out best to answer as many questions as we can in the coming week. Our first "Ask an Award-Winning Literary Publicist" post will drop in early November 2018, so keep your eyes peeled!

Questions, thoughts, opinions? Feel free to share them all in the comments below.