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Have you read a book you couldn't put down? A good writer knows how to keep the reader's attention - and the secret of that is pacing. Take a page-turner and analyse how it kept you gripped. Usually it's because each scene introduced something new, which might be a major revelation or a tiny shift in the way the reader perceives a character. Run through the entire book and write down the purpose of every major scene and turning point.
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Get your creative juices flowing with these similar writing prompts.
If you're working on a novel or short story, write a pivotal scene from an outside observer's perspective who has no role in the story.
Come up with three thought provoking questions. Such as:
In a "Choose Your Adventure" book, you are forced to make a decision at each and every plot point. The decisions you make will take you down diverging paths and dictate your eventual fate. Try this if you're stuck on a plot development detail in your story. Sketch out the two different paths that a character can experience from one plot point, depending on what action he or she chooses to take.
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Pick up one of your favorite novels. Open it to a random page. Whatever chapter you land on, rewrite it your own way. Take it in a totally different direction than how it actually plays out in the book.
What is your story's hook? Analyze your opening scene and identify the implicit but specific question it encourages readers to ask. Is this question in the first paragraph or, better yet, the first line? How can you strengthen it?