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Have you read a book you couldn't put down? A good writer knows how to keep the reader's attention - and the secret of that is pacing. Take a page-turner and analyse how it kept you gripped. Usually it's because each scene introduced something new, which might be a major revelation or a tiny shift in the way the reader perceives a character. Run through the entire book and write down the purpose of every major scene and turning point.
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Get your creative juices flowing with these similar writing prompts.
"It is a truth universally acknowledged that a zombie in possession of brains must be in want of more brains." So began Seth Grahame-Smith's book, Pride and Prejudice and Zombies, which (you guessed it) re-imagined Jane Austen's Pride and Prejudice in a world with zombies. Sometimes one big twist is all it takes to get you thinking about a story in a different way. How would the introduction of zombies shake things up in your world? How would it affect the relationships between your characters? How would it change priorities? Which parts of your world would stay the same, and which parts would be different? Detail this in a short story of 1,000-2,000 words.
The best way to learn is by reading, so pick up a book that had a plot twist that surprised you and yet felt right. Look for subtle foreshadowing in it. Start at the beginning of the book and find the clues that point towards the twist. Make a list of them. Include the wording, so that you can see why they weren't obvious at first.
If you're working on a novel or short story, write a pivotal scene from an outside observer's perspective who has no role in the story.
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Write a list of images you associate with your theme. Now do the same for each of your main characters. Keep these images in mind as a way to present your theme metaphorically through symbolic motifs.
If you haven't already, write a rough synopsis of where your story might be headed. If you already have a pretty good idea of this, but feel stuck trying to get there, try writing a brief "alternate timeline" of the story you have in mind. Are there fixed, important events that happen in your story? What would happen if your characters made different decisions in those crucial moments?