Lesson 1

Introducing our Prolifikology (erm... what’s that?)

Malcom Gladwell quote introducing our prolifikology

We know writers of all types. Published ones, amateur ones, young ones, old ones, sad ones and happy ones, those who struggle every day to write, those who find it a doddle (there's not many of them). We've spent a lifetime working with writers, helping them to improve and encouraging them to continue.

What we’ve learned are these 5 things – we call it our prolifikology – and we’re going to build on them over the next 10 emails:

  1. Writers need to write (lots) – some people think that being ‘prolific’ is a dirty word. They think that to produce a work of creative genius you need to produce less – we think the opposite is true. The science proves it’s only by being a highly productive writer that you grow, develop and improve.

  2. Writing practice needs to be ‘deliberate’ – whilst #1 is true, science tells us that you’re not going to improve much if you don’t learn along the way. That’s why your practice needs to be guided by the collective experience of other writers.

  3. Systems are your friend – writers are rarely stuck for ideas. They lack confidence, they doubt their work and they procrastinate – and that’s what stops them. Writers don’t need more inspiration – they need a better writing system for their creative processes.

  1. Positivity pays – there are some rare examples of lucky folk who produce a work of genius overnight but for most of us, that doesn't happen. We just need to work at it. We're about giving writers the tools to meet their writing goals.

  2. Anyone can do it – because writing is less about being a creative genius and more about putting the hours in that means anyone can do it. Isn't that exciting? We want to give people the motivation and support to help people do just that.

So, there you have it.

Your mission, if you choose to accept it, is to stick with us over the next 9 lessons to learn a bunch of highly actionable, research-backed methods to keep you writing. For example, we’re going to be telling you about:

  • Research from Stanford University’s behavior change lab can build your writing habit.

  • Systems and methods you can use when you’re blocked

  • How to build accountability structures around you to keep you writing.

  • Our very own traffic light system of scheduling which will help you write – unthinkingly

  • How power-ups can help you push forward your writing (with a little help from the world’s top games designers).

Ready? Great! Let's hit the next lesson!