Traditional Publishing 101

Taught by - Leave your thoughts

Start this course

Almost every author’s dream is to get a book deal and a big advance from a famous publisher. But how can you get your foot in the door, how much money can authors expect, and what happens once you sign on the line? Join us on our whistlestop tour of the traditional publishing landscape.

The aim of this course isn't to teach you how to land and negotiate a contract. You will, however, leave with a strong understanding of how a book ends up on the shelves of Barnes & Noble, and where authors stand within the whirring machinery of the publishing business.


Students can only enroll in one class at a time. If you’re currently taking a course, please wait until it has finished before signing up for a new one.


What you'll learn in this course:

  • How to secure a literary agent and a book deal
  • What royalties and advances to expect
  • Copyright ownership
  • The benefits of both ‘Big Five’ and smaller publishers
  • The importance of bookstores, and how to get your titles on their shelves

Brought to you by:

scott-pack-traditional-publishingScott Pack is Associate Editor at Unbound, the world’s first crowdfunding publisher. He is also co-founder of Abandoned Bookshop, an ebook imprint that publishes neglected and forgotten classics. On Reedsy he offers editorial services including developmental and structural edits, editorial reviews, critiques of query letters and submission packages as well as author mentoring.

Start this course

Discuss this course

Continue learning

People who enjoyed this course also looked at the following:

Writing Dialogue That Develops Plot and Character

Dialogue can make or break your book. At its best, it can transform your story into a gripping tale populated with interesting, layered characters; when dialogue is bad, it can be downright unreadable.This course will …

Taught by Bridget McNulty

View course

Book Design 101

Book design is that under-appreciated step of the publishing process that can make or break a book. A book's cover is going to determine whether the book gets picked up in a book store, or clicked …

Taught by Emmanuel Nataf

View course

How to Turn Your Cookbook Idea into a Reality

So, you want to write a cookbook — that’s great news because Food and Drink is one of the best-selling genres in nonfiction! But where to start? Well, there are a few things you want to decide …

Taught by Laura Gladwin

View course

Facebook Ads for Authors

If you're an independent author (or even a traditionally published one), you've probably heard about "Facebook ads" before. It's not a new thing, and it might have gotten more competitive in the past few months, …

Taught by Ricardo Fayet

View course

Behind the Microphone: How to Create a Great Audiobook

Audiobooks are the fastest-growing book format out there. They might represent just a small percentage of total book sales, but audio offers exceptional discoverability opportunities to authors, who benefit from the fact that the audiobook …

Taught by David Markowitz

View course

How to Self-Publish a Photography Book

So, what’s the big deal about photography books anyway? And why should we care about them? Well, if you haven’t noticed, a significant portion of the planet is walking around with cameras in hand, and …

Taught by Blurb

View course