Behind the Microphone: How to Create a Great Audiobook

Taught by David Markowitz - 4 Comments

Start this course

Audiobooks are the fastest-growing book format out there. They might represent just a small percentage of total book sales, but audio offers exceptional discoverability opportunities to authors, who benefit from the fact that the audiobook landscape is still far less competitive than the ebook market. As publishers invest more and more into audiobooks, independent authors should also consider adding them to their marketing strategy.

So, say you want to create an audiobook. Where do you start? Not only will you need a narrator, but also a production studio, an audio editor, and reliable distribution channels. And once it's out there, how do you market it? There isn't a lot of good information out there about audiobook production. With that in mind, we invited a proper audio publishing veteran, David Markowitz, to write this Reedy Learning course on the subject.

What you'll learn in this course:

  • The costs and benefits of producing an audiobook
  • How to find the right narrator(s) for your book
  • The process of creating an audiobook: from narration to mastering
  • How and where to distribute your audiobook
  • Tips and trends to follow for marketing your audio

Already a Reedsy Learning student? You can subscribe to a new course by opening up any previous Reedsy Learning email. Scroll to the bottom of the email and click on "update your preferences" to choose a new course.


Brought to you by:

David MarkowitzDavid Markowitz is the Head of Digital Strategy and Partnerships at ListenUp Audio, an innovative, award-winning audio production company and audiobook publisher. David has been at the forefront of audio publishing for over 25 years and is a recognized leader in the creation of digital audio experiences and in the development of new markets for both trade and media publishing. He lives in upstate NY with his lovely wife and two boys. When they’re not home reading each other stories, they can be found hiking the Catskills.

Start this course

Discuss this course

Continue learning

People who enjoyed this course also looked at the following:

Book Marketing 101

All successful independent authors have one thing in common: they've found a way to build a loyal readership who raves about every single one of their books. All this takes time and dedication, on top of a …

Taught by Ricardo Fayet

View course

Book Reviews and How to Get Them

Chances are that in your past, you've decided to read a book based on the number of reviews it had. It's no secret on the flip side, either: as an author, you know that your book …

Taught by Amy Holman Edelman

View course

How to Run a Price Promotion

You've written and independently published a book, and now you're ready for people to start reading it. But with so much content out there you're struggling to make your book stand out. There are a number …

Taught by Written Word Media

View course

Book Design 101

Book design is that under-appreciated step of the publishing process that can make or break a book. A book's cover is going to determine whether the book gets picked up in a book store, or clicked …

Taught by Emmanuel Nataf

View course

All you Need to Know About Amazon Algorithms

Over 70% of all ebooks are sold on the Kindle Store, so wouldn’t it be nice to get your book more visibility on Amazon? Of course, that's easier said than done, with well over 1,000,000 books being …

Taught by Adam Houge

View course

Self-Publishing vs. Traditional Publishing

The internet has democratized the publishing world in a big way. Now, anyone can publish a book without the “permission” of a traditional press. But with the freedom of self-publishing comes a fresh set of …

Taught by Martin Cavannagh

View course