Book Marketing 101

Taught by Ricardo Fayet - Leave your thoughts

Start this course

All successful independent authors have one thing in common: they've found a way to build a loyal readership who raves about every single one of their books. All this takes time and dedication, on top of a few necessary online marketing tools like a website or a mailing list. If you're about to self-publish your first book, this course will go over all the basics you need to know to market your book successfully.

We have more advanced courses on book marketing, focusing on specific aspects and strategies. However, if you don't know why it's important to have a website and mailing list; if you don't know how to track and measure your marketing efforts; or if you simply have no idea where to begin, this course is the right one for you!

What you'll learn in this course:

  • How to build a robust marketing plan
  • How to prioritize your book marketing efforts to avoid burning out
  • How to set up and grow your mailing list
  • 7 marketing channels that have proven successful for most authors
  • How to leverage the Amazon algorithms to sell more books

Already a Reedsy Learning student? You can subscribe to a new course by opening up any previous Reedsy Learning email. Scroll to the bottom of the email and click on "update your preferences" to choose a new course.


Brought to you by:

Ricardo FayetRicardo is one of the co-founders and the marketing director of Reedsy, a marketplace that has been capturing all the brilliant editorial, design, and marketing talent that has been leaving the traditional publishing companies in the past few years. In his spare time, Ricardo is a speculative fiction enthusiast and enjoys talking about book marketing with authors. He’s currently finishing his first non-fiction book.

Start this course

Discuss this course

Continue learning

People who enjoyed this course also looked at the following:

Crowdfunding for Authors

What if you could publish a book, and get your readers to pay for all the editing, design and production? Well, that's what crowdfunding is all about. You get readers to purchase your book before you publish …

Taught by Bethany Joy Carlson

View course

How To Get Your Books into Libraries

US libraries spend hundreds of millions on new materials like books every single year. If you're not with a publisher and you aren't listed with a wholesaler, how can you convince librarians that your book is …

Taught by Amy Collins

View course

How to Craft a Killer Short Story

So, you've decided to write a short story! Many a published author got their starts from publishing short stories. It's the perfect medium for so many authors: succinct, clear, character-driven, and brief. Compared to the …

Taught by Laura Mae Isaacman

View course

How to Submit a Non-Fiction Book Proposal

If you've written a non-fiction book — or if you have a dynamite idea that you are uniquely qualified to write — you might want to consider pitching it to a traditional publisher. That means …

Taught by Katy Hamilton

View course

All you Need to Know About Amazon Algorithms

Over 70% of all ebooks are sold on the Kindle Store, so wouldn’t it be nice to get your book more visibility on Amazon? Of course, that's easier said than done, with well over 1,000,000 books being …

Taught by Adam Houge

View course

How to Stop Talking About Writing a Book and Actually Start Doing It

You have a great idea for a book but don’t know how to start. Or you’ve started, but you keep getting stalled out. It’s making you crazy and you yearn for a way forward. In …

Taught by Jennie Nash

View course