As an author in the beginning stages of a marketing strategy, where do you start when it comes to author Search Engine Optimization (SEO)? It can be very daunting having to compete with large publishing houses as well as already successful and well-known authors. To help tackle this really important topic, we had SEO expert ... read more »
Social media is the key to every self-publisher’s dream when it comes to marketing. Though complex, it’s the foreground to any successful book marketing strategy… and it’s free! Being a self-published author means creating great content, but does it also mean you need to be an expert marketer? Thanks to the social web, no–though it ... read more »
Crowdfunding is possibly one of the evolutions in publishing that is most exciting to independent authors who are serious about their work. It turns the traditional publishing model upside down, with readers basically funding the books before they are published, and authors finding an audience before even finishing the manuscript. Last year, we hosted a ... read more »
Author websites are the one place readers get to judge a book by its cover… or in this case, the webpage. We’ve already written an extensive piece with tips for building an effective author website: 10 Tips to Build The Perfect Author Website, but we thought we could go even further and offer you some actual inspiration and ... read more »
Facebook advertising is a marketing technique that is rising in popularity among many independent authors. As any other technique, it takes time, testing and iteration to produce results. And as for any other technique, it works better in certain genres and for certain books than others. However, we believe there is a great untapped potential ... read more »
Mike Belsito carefully planned his book launch and had his book, “Startup Seed Funding for the Rest of Us”, rise to the top of Product Hunt and Amazon.
He got some of the most influential people in his genre to spread the word about his launch — he didn’t know them personally before — and built a solid street team while writing the book that helped him take advantage of Amazon’s algorithms!
Since starting Reedsy, I’ve heard time and again that “what authors need most help with is marketing.” But that’s akin to saying startups like us primarily need help with fundraising; to me, it’s a startup founder’s job to raise funds when the company needs them, just as it’s a writer’s task to sell his or ... read more »
As you know, we are big believers in authors looking outside the publishing world for marketing inspiration, and what better world than the startup one to find “growth-hacking” ideas? After interviewing startup mentor and venture capitalist Sean Wise last week on what he and Brad Feld are doing to promote their new book, we thought ... read more »
Success doesn’t happen overnight. It is often the result of hard work put in over the years. And Mark Edwards and Louise Voss’ success story tells us as much. They are known for being the first indie authors to ever reach #1 on Amazon.co.uk back in 2011. Now with Amazon Publishing, their latest book is ... read more »
Last update: 07/06/2017 “You’ve got to think about what the benefit is for the reader.” This is what author marketing is all about, according to bestselling author Nick Stephenson, who we have the pleasure of interviewing today. We first reached out to Nick over a year ago, when he had started implementing this mindset and ... read more »