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How a Top Startup Consultant Turned his Blog into his Debut Book

Posted in: Perfecting your Craft on March 13, 2019 Leave your thoughts 💬

In the first season of Reedsy’s podcast, Bestseller, host Casimir Stone followed a single author’s journey from idea to publication. In the coming months, Stone will be releasing a series of one-off episodes (or addendums, to keep with the publishing theme). The first of these episodes has just dropped, and it features Bretton Putter: a London-based expert on “startup and high-growth company culture.”

In the episode, Putter reveals how he decided to write a book based on his popular and influential blog posts. He shares the challenges he faced in his first attempt to finish a manuscript — and how hitting a creative brick wall ultimately led him to re-focus and write what would become his debut publication, Culture Decks Decoded. Centered on the 'culture decks' — presentations created to communicate values to employees — of various startups (including a few well-known ones like Netflix) the book aims to reframe how CEOs view their company culture. It aims to show leaders that culture is not another box to check, but a potential asset for growth.

Blog to Book Ghostwriters

Pro Tips: Turning your Blog into a Book
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A great listen for all aspiring non-fiction writers, Putter’s story also contains a lot of the lessons we’ve gathered from other authors over the years. Namely, the value of writing a book to boost your professional authority, and the benefits (and pitfalls) of turning a blog into a book.

And if you haven’t had the change to listen to the full first season of Bestseller, now’s your chance. Enjoy the show!


If you have any suggestions for the kinds of authors we should be featuring in these one-off podcast episodes, just leave them in the comments below.

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